Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Featured resources

Teaser images for Effective AI:  How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Digital assets for Usertesting and G2 Grid report for user research winter 2025

Report

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

Person answering a live intercept test invitation online

Blog

Tap into hard-to-reach audiences with live intercept testing

Connecting with the right audience is at the heart of great research. But what...

Photo from the 2023 THiS conference by UserTesting. This post lists 16 great CX conferences to attend.

Blog

16 must-attend CX conferences in 2025 (and how to get maximum ROI from them)

Customer experience (CX) isn’t just changing—it’s evolving at an exponential rate. AI, automation, and...

Photo of 4 call center workers answering customer support calls

Blog

The customer experience crisis in banking contact centers—and how to fix it

“I was so frustrated, I just kept pressing zero until I got a person.”...

Shoppers are concerned about high grocery costs including eggs

Blog

How high grocery prices are reshaping the way America shops

"I made banana bread the other day… it called for four eggs, and I...

Photo of two women discussing agile product development

Blog

Fast feedback beats failing fast

In Agile product development, “fail fast” means you release products as quickly and often...

Photo of team comparing results from preference testing

Blog

Understanding preference testing: a comprehensive guide

Preference testing is a key method for figuring out which options users prefer. By...

Photo of 7 professional colleagues seated around a circular coffee table looking at marketing campaign

Blog

How to test your marketing campaign concepts

A campaign might look great on paper, but how will real customers react? Marketers...

Blog

3 keys to using human insights in marketing campaigns

Today’s marketers strive to be bold, authentic, emotional, and relevant to their customers. To...

From friction to conversion: optimizing digital bank account opening with customer insights

Blog

Banks are losing customers at this critical step—here’s how to stop it

Opening a bank account should be simple. Yet, many customers abandon the process due...

UserTesting for product design teams

Guide

UserTesting for product design teams

65% of UX designers say they don’t have research resources to help them gather...

Image of a woman sitting in front of a laptop speaking and gesturing with her hands

Guide

Guide to human insight for UX research teams

This five-part guide is designed to help UX researchers (as well as those advocating...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
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Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
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Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
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Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

No results

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Lacey

Cornelia

On-Demand Webinar

August 8, 2024

Best Practices and Use Cases for AI-Powered Surveys

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Nadya Sustache

Bailey Copithorne

On-Demand Webinar

August 7, 2024

Leveraging AI in UX design

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Andy

On-Demand Webinar

July 30, 2024

UserTesting July 2024 product release

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On-Demand Webinar

July 25, 2024

Elevate UX: Unveiling blind spots with measuring and benchmarking the quality of the digital experience

Webinar Series - Unlocking human centered
design in 2024

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 27, 2024

Getting tactical on how to implement customer insights into your PDLC

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On-Demand Webinar

June 11, 2024

How QXscore transforms the product development lifecycle

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Kate

Charu

Michael Mace UserTesting author

On-Demand Webinar

June 10, 2024

How to democratize and scale user feedback

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Lija Hogan

On-Demand Webinar

June 5, 2024

Connecting KPIs + delivering actionable results with UserTesting

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Lija Hogan

On-Demand Webinar

May 29, 2024

Take your research to the next level with UserTesting

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Human understanding. Human experiences.

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