Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Featured resources

Teaser images for Effective AI:  How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Report

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

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Blog

Performance metrics don’t tell the whole story—but your audience can

Performance metrics have always been revered as the North Star of a campaign’s effectiveness...

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Blog

How AI user research fuels purpose-built products

According to a recent UserTesting study , more than 75% of AI chatbot users...

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Blog

4 questions to ask when your drop-off rates get worrying

So, you’ve done the A/B testing. You’ve adjusted button colors, tweaked page layouts, and...

product-velocity-businessman-explaining-business-strategy

Blog

4 myths about product velocity that are costing you time and money

In product development, speed is king—until it isn’t. Everyone wants to build faster. But...

user-centered-design-team-collaboration-during-a-brainstorming-session

Blog

Why human-centered design is your core product strategy

Design is no longer just about aesthetics, it’s a strategic differentiator. User experience (UX)...

woman-presenting-marketing-strategy-to-colleagues

Blog

How to build in marketing ROI before you launch your next campaign

“If you want extraordinary results, you need to do something different,” says Udi Ledergor...

Woman buying organic produce at a store check out.

Blog

What digital banking can learn from retail checkout design

Digital transformation has swept through banking. But many onboarding experiences still feel stuck in...

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Blog

Bridging the experience gap for higher NPS and better UX

Customer loyalty isn't earned with just great products, it's earned with great customer experiences...

friends-watching-tv-at-night

Blog

Commercials for AI: more reality, less posturing

AI companies are spending heavily on TV commercials, but their ads don’t always resonate...

Modern UX Research In Action: 10 Research Stories | Cover

Guide

Modern UX research in action: 10 research stories

The customer journey is often more complex than simply visiting a website. When most...

Quantitative and Qualitative Insights Better Together | Cover Image

Guide

Quantitative and qualitative insights: better together

Different testing methodologies deliver different insights—all with unique, individual value. To deliver elite customer...

The complete guide to user testing websites, apps, and prototypes | Cover

Guide

The complete guide to user testing websites, apps, and prototypes

Understanding your customers is the key to any successful business, to ensure that you...

UserTesting for product design teams

Guide

UserTesting for product design teams

65% of UX designers say they don’t have research resources to help them gather...

Image of a woman sitting in front of a laptop speaking and gesturing with her hands

Guide

Guide to human insight for UX research teams

This five-part guide is designed to help UX researchers (as well as those advocating...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

No results

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Lacey

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

August 27, 2024

Insider tips on leveraging AI-Powered surveys

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Nadya Sustache

Julie-Farr-image

On-Demand Webinar

August 21, 2024

Designing for diverse audiences

UserTesting designer summer school webinar series illustration

Nadya Sustache

Amrit S Bhachu

On-Demand Webinar

August 14, 2024

The importance of customer centricity

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Lacey

Cornelia

On-Demand Webinar

August 8, 2024

Best Practices and Use Cases for AI-Powered Surveys

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Nadya Sustache

Bailey Copithorne

On-Demand Webinar

August 7, 2024

Leveraging AI in UX design

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Andy

On-Demand Webinar

July 30, 2024

UserTesting July 2024 product release

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On-Demand Webinar

July 25, 2024

Elevate UX: Unveiling blind spots with measuring and benchmarking the quality of the digital experience

Webinar Series - Unlocking human centered
design in 2024

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 27, 2024

Getting tactical on how to implement customer insights into your PDLC

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On-Demand Webinar

June 11, 2024

How QXscore transforms the product development lifecycle

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Human understanding. Human experiences.

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