Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Webinar

Designing the Insight System of Tomorrow: How UXR Leaders Can Shape the Role of Research in the Age of AI

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Start here to create great customer experiences

Blog

Your paid traffic is 63% gone. Here’s the post-click reality no dashboard show

The cost of running paid ads continues to climb, with Karooya reporting a 10%...

Blog

Before you build the bot: 3 ways to make sure your AI actually helps

Brands face mounting pressure to deploy AI-powered customer experiences. AI shopping assistants, conversational features...

Blog

5 truths about campaign readiness

If your team’s go-to-market strategy hinges on performance data after launch, you're in common...

Blog

UX designs that convert: 4 ways observing Live Conversations accelerates growth

Your UX strategy should do more than just looking good. In the process of...

Blog

5 shopper behaviors your funnel isn’t built for (yet)

Modern consumers don’t follow predictable, linear paths. They jump between devices, pause mid-purchase, and...

two-asian-ui-ux-designers-are-working-on-a-new-app

Blog

The most dangerous AI feature is the one you launched blind

The AI customer journey is here to stay, becoming a key element of the...

business-man-gathering-finance-data-to-make-profit

Blog

Pre-launch vs A/B testing: why waiting wastes time

What if your team could identify and dismantle the unseen barriers to audience engagement...

Blog

Stop wasting ad spend: how to catch underperforming creative before it’s live

Creative remains king. Among the many variables that make up a successful advertising campaign—including...

Picture of a group of people waiting to be interviewed

Blog

Performance metrics don’t tell the whole story—but your audience can

Performance metrics have always been revered as the North Star of a campaign’s effectiveness...

Guide

Modern UX research in action: 10 research stories

The customer journey is often more complex than simply visiting a website. When most...

Guide

Quantitative and qualitative insights: better together

Different testing methodologies deliver different insights—all with unique, individual value. To deliver elite customer...

Guide

The complete guide to user testing websites, apps, and prototypes

Understanding your customers is the key to any successful business, to ensure that you...

Guide

UserTesting for product design teams

65% of UX designers say they don’t have research resources to help them gather...

Image of a woman sitting in front of a laptop speaking and gesturing with her hands

Guide

Guide to human insight for UX research teams

This five-part guide is designed to help UX researchers (as well as those advocating...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

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On-Demand Webinar

September 19, 2024

How Intermountain Health exceeds patient and consumer expectations with user feedback

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On-Demand Webinar

September 10, 2024

Mastering AI-Powered surveys with UserTesting

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On-Demand Webinar

August 28, 2024

Emerging trends and tools in UX

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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

August 27, 2024

Insider tips on leveraging AI-Powered surveys

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On-Demand Webinar

August 21, 2024

Designing for diverse audiences

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On-Demand Webinar

August 14, 2024

The importance of customer centricity

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On-Demand Webinar

August 8, 2024

Best Practices and Use Cases for AI-Powered Surveys

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On-Demand Webinar

August 7, 2024

Leveraging AI in UX design

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On-Demand Webinar

July 30, 2024

UserTesting July 2024 product release

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Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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A repository of acronyms, jargon, and useful words for product and customer teams.
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Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

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Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Designing the Insight System of Tomorrow: How UXR Leaders Can Shape the Role of Research in the Age of AI

Start here to create great customer experiences

Your paid traffic is 63% gone. Here’s the post-click reality no dashboard show

Before you build the bot: 3 ways to make sure your AI actually helps

5 truths about campaign readiness

UX designs that convert: 4 ways observing Live Conversations accelerates growth

5 shopper behaviors your funnel isn’t built for (yet)

The most dangerous AI feature is the one you launched blind

Pre-launch vs A/B testing: why waiting wastes time

Stop wasting ad spend: how to catch underperforming creative before it’s live

Performance metrics don’t tell the whole story—but your audience can

Modern UX research in action: 10 research stories

Quantitative and qualitative insights: better together

The complete guide to user testing websites, apps, and prototypes

UserTesting for product design teams

Guide to human insight for UX research teams

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

No results

How Intermountain Health exceeds patient and consumer expectations with user feedback

Mastering AI-Powered surveys with UserTesting

Emerging trends and tools in UX

Insider tips on leveraging AI-Powered surveys

Designing for diverse audiences

The importance of customer centricity

Best Practices and Use Cases for AI-Powered Surveys

Leveraging AI in UX design

UserTesting July 2024 product release

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Get the latest news on events, research, and product launches