Get customer feedback on any experience

With all the tools needed to build and manage custom studies, UserTesting Insight Core makes it easy to create powerful, tailored tests from scratch.

Customer Research Tools

Create any study from scratch to see, hear and talk to customers for:

Needs discovery

Website and app design, content and usability validation
Card sorting and information architecture testing

Concept and prototype testing


A/B testing

Mobile validation

Marketing campaign, creative and message testing
Online/offline customer journeys and ethnographics


Find and connect with your exact audiences for your study

With the UserTesting diverse, global panel, it’s easy to target your exact customers. Or, you can use your own audiences of customers or employees with My Panel and My Recruit.

Learn more about: UserTesting Panel

find and connect audience

Build a custom test framework in minutes

Whether you’re a research professional or just someone who needs fast feedback on an experience, our intuitive test creation makes it easy to target your audience, create tasks and ask questions using configurable drag-and-drop components.

Build a custom framework

Speak to your customers live with same-day video interviews

Recruit for and schedule live 1:1 interviews in less than a day with Live Conversation. Ask open-ended questions, follow-up on important points, and get deeper insights with the ability to talk to your customers via live video.

Learn more about Live Conversation

speak to your customers

Manage all your tests with an integrated dashboard

Great experiences are measurable. Our test analytics help you quantify those experiences using multiple choice questions, written responses and rating scales. When you’re ready to analyze user satisfaction, simply export for an easy look at the big picture.

manage all your tests

Insight Core is part of the UserTesting Human Insight Platform