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Insight Core

Get customer feedback on any experience

With all the tools needed to build and manage custom studies, UserTesting Insight Core makes it easy to create powerful, tailored tests from scratch.

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Customer Research Tools

Create any study from scratch to see, hear and talk to customers for:
  • Needs discovery
    Needs discovery
  • A/B testing
    A/B testing
  • Website and app design, content and usability validation
    Website and app design, content
    and usability validation
  • Mobile validation
    Mobile validation
  • Card sorting and information <br>architecture testing
    Card sorting and information
    architecture testing
  • Marketing campaign, creative and message testing
    Marketing campaign, creative and
    message testing
  • Concept and prototype testing
    Concept and prototype testing
  • Online/offline customer journeys and ethnographics
    Online/offline customer journeys
    and ethnographics
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Find and connect with
your exact audiences for
your study

With the UserTesting diverse, global panel, it’s easy to target your exact customers. Or, you can use your own audiences of customers or employees with My Panel and My Recruit.

Learn more about: UserTesting Panel

Build a custom test
framework in minutes

Whether you’re a research professional or just someone who needs fast feedback on an experience, our intuitive test creation makes it easy to target your audience, create tasks and ask questions using configurable drag-and-drop components.

Build a custom test framework
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Speak to your customers
live with same-day video
interviews

Recruit for and schedule live 1:1 interviews in less than a day with Live Conversation. Ask open-ended questions, follow-up on important points, and get deeper insights with the ability to talk to your customers via live video.

Learn more about Live Conversation

Manage all your tests with an integrated dashboard

Great experiences are measurable. Our test analytics help you quantify those experiences using multiple choice questions, written responses and rating scales. When you’re ready to analyze user satisfaction, simply export for an easy look at the big picture.

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Insight Core is part of the UserTesting Human Insight Platform

See why UserTesting is trusted by the
world’s most innovative brands