Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Featured resources

Teaser images for Effective AI:  How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Report

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

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Blog

Customer journey optimization: 5 KPIs to reduce bounce and convert

Marketing does not end with a click. It begins there. Digital marketing teams spend...

The UserTesting team at Content Marketing World

Blog

Stop guessing, start knowing: Lessons from Content Marketing

Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...

Screenshot of a woman holding a Labubu

Blog

The Labubu hype is real, but it’s not who you think

Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...

Image of people looking at analytics, but asking the question why

Blog

Analytics show the sequence, not the story: add human insight to your martech stack

Your customer experience optimization efforts are built on a foundation of data. Heat maps...

young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

Blog

AI-assisted shopping: The new customer journey is emerging

Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...

Image of a woman shopper with Punxsutawney Phil in the background

Blog

Why ‘re-engagement’ feels like Groundhog Day to your visitors (and how to fix it)

In the 1993 movie “ Groundhog Day, ” Bill Murray’s character Phil is stuck...

CB Front Porch Night

Blog

Did people really hate the new Cracker Barrel logo that much?

We surveyed 200 people in 24 hours to find out Cracker Barrel recently rolled...

Group of people shopping for holiday shopping article

Blog

How retailers can win this holiday season

Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...

AIFeelsRoboticDiminishedCustomerExperience_Blog Hero Image

Blog

If your AI feels robotic, you’ve already lost the customer

Imagine this: a customer logs onto your site looking for skincare. They’ve had a...

How To Get Competitive Insights With UserTesting | Cover

Guide

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze their competition’s strengths and weaknesses...

Remote testing and feedback: the key to customer empathy

Guide

Remote testing and feedback: the key to customer empathy

There's no debate about the impact of a customer-centric organization. Companies that succeed all...

The executive's guide to empathy-driven ROI

Guide

The executive's guide to empathy-driven ROI

As an executive—the person behind the desk (or kitchen table or makeshift desk in...

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Guide

Capitalize on digital opportunities from transformation to optimization

Prioritizing your customer's changing needs and preferences is critical, whether you’ve built a solid...

Testing at every stage of development

Guide

Testing at every stage of development

I t’s widely known that a majority—up to 80%—of new products fail. The reasons...

Human Insight: how markets stop guessing and start understanding | Cover

Guide

Human insight: how marketers stop guessing and start understanding

In today’s fast-moving world, marketers need to adapt in real time to the constant...

Get Insights Faster: A CX Guide For Agencies | Cover

Guide

Get insights faster: a CX guide for agencies

Whether through focus groups, in-lab testing, or guerilla research, most agencies with a design...

teaser image for How to build customer-centric products with fast feedback loops

Guide

How to build customer-centric products with fast feedback loops

Product managers play a critical role in the success of companies large and small...

Actionable Insights At Every Stage Of Development | Cover Image

Guide

Actionable insights at every stage of development

Practical use cases for every team With the UserTesting Human Insight Platform, you can...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
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Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
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Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
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Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

No results

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Duncan Shingleton, Vice President, Product Strategy

On-Demand Webinar

January 28, 2025

Creating high-confidence design approaches using human insights

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On-Demand Webinar

January 23, 2025

Selling with insights: prove you understand what your customers want and need

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Margaret Williamson

On-Demand Webinar

January 22, 2025

Benchmarking experiences to drive change

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On-Demand Webinar

January 16, 2025

Mindful innovations: enhancing engagement with insights

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Caroline Vize

On-Demand Webinar

January 13, 2025

Leveraging human insights to boost NPS and drive smarter UX decisions

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Brian Hoadley

On-Demand Webinar

January 2, 2025

Proving the value of insights: connecting customer experience, NPS, and business impact

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Sofia Gonzalez

Henrique Muradas

Susan Liu - Sage

Sara Logel

On-Demand Webinar

December 12, 2024

Continuous discovery: transform your product development process

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Michael Mace UserTesting author

On-Demand Webinar

December 5, 2024

Pulse Report: High-tech, Q4 2024 overview

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Caroline Vize

On-Demand Webinar

December 3, 2024

How human insights can elevate UX measurement and help you make more informed decisions

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Human understanding. Human experiences.

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