Solutions
Are you losing customers before they convert?
In today’s competitive retail market, conversion optimisation isn’t optional—it’s essential. Whether you’re selling trainers or luxury fashion, ghosted carts, clunky checkout journeys, and generic experiences are costing retailers millions in lost revenue.
- The average cart abandonment rate is 70% (Statista)
- Shoppers expect smooth, personalised experiences—on mobile, desktop, and in-store
- Without understanding the why, brands risk investing in changes that don’t move the needle
Optimise digital shopping journeys and boost conversions
Reduce basket abandonment, build loyalty, and stay ahead of the competition with insights from real shoppers.
- Identify friction points causing basket abandonment across mobile and desktop
- Improve product discovery and checkout flow with direct customer feedback
- Benchmark your customer experience and conversion rates against retail leaders
Are rising basket abandonment rates and low mobile conversions holding you back?
Today’s shoppers expect fast, frictionless digital experiences—and they’re quick to leave if your site doesn’t deliver. Whether it’s confusing navigation, unclear return policies, or slow checkouts, the consequences are real:
- 70% of ecommerce baskets are abandoned before purchase
- Mobile conversion rates lag behind desktop by over 50%
- 55% of shoppers leave when faced with unexpected costs at checkout
- 17% won’t purchase due to concerns over payment security or data privacy
Retailers are investing in tech, but without shopper insight, even the best platforms fail to convert. Check out our recent guide and webinar on conversion optimisation to learn more.
UserTesting helps you optimize digital shopping journeys and boost conversions
Reduce basket abandonment, build loyalty, and stay ahead of the competition with insights from real shoppers.
See why shoppers abandon baskets or leave before completing checkoutGymshark's checkout rates rose by 11% and boosted feature engagement by 40% through testing and user feedback.
Test mobile and desktop journeys to uncover friction and confusionCosta Coffee’s loyalty relaunch saw 12% increase in app visits, 9% improvement in Click & Collect conversions and 1,500% increase in Click & Collect transactions over a three-year period.
Benchmark customer experience with QXscore™QXscore, short for Quality Experience Score, is a metric developed by UserTesting that empowers digital leaders to measure the overall quality of a customer’s experience across various organizational touchpoints.
Validate website features, content, and layoutsTesting features, content, creative, and more—before launching—prevents bad experiences before they happen, increases conversions, reduced operating costs, and creates more loyal customers.
Use case deep dive tailored for you
Learn how UserTesting customers leverage customer feedback to boost sales, engagement, and customer loyalty.
Guide
Where do you stand against your peers in 2025?
Access the UK Retail Benchmark Report to compare your digital performance and customer satisfaction against leading UK retailers.
Ready to transform how shoppers experience your brand?
See how UserTesting helps UK retailers create seamless, high-converting ecommerce journeys—from homepage to checkout.
