Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Report

G2 Grid® Report for User Research | Winter 2025

The UserTesting team at Content Marketing World

Blog

Stop guessing, start knowing: Lessons from Content Marketing

Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...

Blog

The Labubu hype is real, but it’s not who you think

Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...

Image of people looking at analytics, but asking the question why

Blog

Analytics show the sequence, not the story: add human insight to your martech stack

Your customer experience optimization efforts are built on a foundation of data. Heat maps...

young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

Blog

AI-assisted shopping: The new customer journey is emerging

Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...

Image of a woman shopper with Punxsutawney Phil in the background

Blog

Why ‘re-engagement’ feels like Groundhog Day to your visitors (and how to fix it)

In the 1993 movie “ Groundhog Day, ” Bill Murray’s character Phil is stuck...

Blog

Did people really hate the new Cracker Barrel logo that much?

We surveyed 200 people in 24 hours to find out Cracker Barrel recently rolled...

Group of people shopping for holiday shopping article

Blog

How retailers can win this holiday season

Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...

Blog

If your AI feels robotic, you’ve already lost the customer

Imagine this: a customer logs onto your site looking for skincare. They’ve had a...

Blog

The landing-page lie: align channel expectations before the bounce happens

We’ve all been there. You click on a promising ad, a compelling social post...

Guide

Deconstructing the rise of fintechs

T rendy. Innovative. Exciting. Those aren’t the words usually used to describe traditional financial...

Guide

Getting started with user feedback

User feedback allows you to understand user expectations and impressions throughout the design process—whatever...

Guide

Using human insight to engage buyers throughout their journey

Today's buyers are more empowered than ever with many digital tools at their fingertips...

Guide

Scaling customer empathy for UK businesses

Welcome to the age of the customer. Gone are the days of customer research...

Guide

Proving the ROI of UX research

If your department has a UX research team, it’s likely you already have an...

Guide

Keeping score: the value of experience benchmarking for executives

Customer experience metrics can uncover valuable insights that help your teams create better products...

Guide

The complete guide to user interviews

Whether you’re designing a new flow in your product experience or reimagining your website...

Guide

Consumerization of healthcare: exceeding consumer and patient expectations with user feedback

Healthcare organizations must adapt quickly to meet evolving expectations and to provide efficient and...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: Podcast: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

2022 CX Industry Report

O ver the past several years, it’s become increasingly clear that great customer experiences...

Report

5 key differentiators that set elite organizations apart

Putting your customer at the center of your business is now a basic requirement...

Report

Comparing the digital experience of the top 5 US banks

Nearly two-thirds of the US population uses digital banking services, according to Bankrate. A...

Report

HIPAA and human insight

A s our access to physical and mental health solutions continues to broaden through...

Report

2021 CX Industry Report

Foreword Around this time a year ago, ‘pandemic’ may have seemed like an overstatement...

Report

Rescue retail and ecommerce budgets by getting buyer feedback

Retail and ecommerce teams who trust their gut feeling without in-person testing are leaving...

Report

Consumer perceptions of AI in healthcare

Understanding how patients and consumers feel about their healthcare experiences is crucial as our...

Report

Use case guidebook: testing financial services experiences

Customer empathy, better products, and superior digital experiences. These are the expectations consumers have...

Report

2023 Experience Research Report

Foreword from our CEO Over the last ten years, we’ve written much about the...

On-Demand Webinar

March 27, 2025

Building high performance design teams that drive goal conversion rates

Learn more

On-Demand Webinar

March 18, 2025

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

On-Demand Webinar

March 13, 2025

From insights to impact: making research stick

Learn more

On-Demand Webinar

March 13, 2025

Benchmarking excellence in UK retail: Are you standing out or blending in?

Learn more

On-Demand Webinar

March 6, 2025

Retail UX in action: how human-centered design drives conversions

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On-Demand Webinar

March 6, 2025

Unlocking success in premier digital banking

Learn more

Alfredo Becerra, Senior Solutions Consultant at UserTesting

On-Demand Webinar

March 4, 2025

Pulse Report: Financial Services, Q1 2025 overview

Learn more

On-Demand Webinar

February 27, 2025

Building a customer-obsessed culture: refining NPS as part of a larger CX strategy

Learn more

On-Demand Webinar

February 20, 2025

UX Meets Engineering: Increasing Design Efficiency at Scale

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
Learn more
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
Learn more
Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customer stories
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
Learn more

Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.

Get the report

Resource library

Featured resources

Effective AI: how to choose the right generative AI features—and build them fast

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

Stop guessing, start knowing: Lessons from Content Marketing

The Labubu hype is real, but it’s not who you think

Analytics show the sequence, not the story: add human insight to your martech stack

AI-assisted shopping: The new customer journey is emerging

Why ‘re-engagement’ feels like Groundhog Day to your visitors (and how to fix it)

Did people really hate the new Cracker Barrel logo that much?

How retailers can win this holiday season

If your AI feels robotic, you’ve already lost the customer

The landing-page lie: align channel expectations before the bounce happens

Deconstructing the rise of fintechs

Getting started with user feedback

Using human insight to engage buyers throughout their journey

Scaling customer empathy for UK businesses

Proving the ROI of UX research

Keeping score: the value of experience benchmarking for executives

The complete guide to user interviews

Consumerization of healthcare: exceeding consumer and patient expectations with user feedback

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: Podcast: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

2022 CX Industry Report

5 key differentiators that set elite organizations apart

Comparing the digital experience of the top 5 US banks

HIPAA and human insight

2021 CX Industry Report

Rescue retail and ecommerce budgets by getting buyer feedback

Consumer perceptions of AI in healthcare

Use case guidebook: testing financial services experiences

2023 Experience Research Report

Building high performance design teams that drive goal conversion rates

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

From insights to impact: making research stick

Benchmarking excellence in UK retail: Are you standing out or blending in?

Retail UX in action: how human-centered design drives conversions

Unlocking success in premier digital banking

Pulse Report: Financial Services, Q1 2025 overview

Building a customer-obsessed culture: refining NPS as part of a larger CX strategy

UX Meets Engineering: Increasing Design Efficiency at Scale

Additional resources

Templates

Resource collections

Glossary

Customer stories

Pulse Report: Retail, Q1 2025

Get the latest news on events, research, and product launches