Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Report

G2 Grid® Report for User Research | Winter 2025

Blog

AI agents are shopping without you—will your brand still win?

In May 2025, MasterCard and Visa launched a new way to shop online. With...

Customer_experience_innovation_in_AI-powered_personalization_hero_imgae

Blog

When personalization feels creepy: how to know you’ve crossed the line

As AI transforms digital customer experiences, the line between personalized and invasive has never...

Blog

Stop fixing pages in isolation: a journey-first blueprint for multi-channel engagement

Picture this: your performance marketing team launches a $50,000 paid search campaign. Traffic spikes...

Blog

5 common ecommerce touchpoints where AI misuse backfires

AI now has the capacity to make product recommendations and provide chat support in...

Blog

Your paid traffic is 63% gone. Here’s the post-click reality no dashboard show

The cost of running paid ads continues to climb, with Karooya reporting a 10%...

Blog

Before you build the bot: 3 ways to make sure your AI actually helps

Brands face mounting pressure to deploy AI-powered customer experiences. AI shopping assistants, conversational features...

Blog

5 truths about campaign readiness

If your team’s go-to-market strategy hinges on performance data after launch, you're in common...

Blog

UX designs that convert: 4 ways observing Live Conversations accelerates growth

Your UX strategy should do more than just looking good. In the process of...

Blog

5 shopper behaviors your funnel isn’t built for (yet)

Modern consumers don’t follow predictable, linear paths. They jump between devices, pause mid-purchase, and...

Guide

The complete guide to usability testing

If you've ever spoken to your users about how they interact with your product...

Guide

Retail banking: boost your customer experience

During the COVID-19 pandemic, traditional banks became keenly aware of the importance of customer...

Guide

How to accelerate customer acquisition at banks and financial firms

Connecting with customers, deepening relationships, and fostering loyalty are key growth drivers for financial...

Guide

Beyond gameplay: testing the mobile gaming experience

The rise of mobile gaming shows no signs of slowing down. Not to mention...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: Podcast: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

FORTUNE Brand Studio: The ROI of Customer Empathy Report

Report

Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

Report

Understanding evolving banking expectations

We all know that consumers' habits are changing, but do we know how and...

Report

Emphasizing Empathy as a Cornerstone of the Customer Experience

On-Demand Webinar

February 19, 2025

Pulse Report: Tech, Q1 2025 overview

Learn more

On-Demand Webinar

February 13, 2025

The human side of banking: driving innovation with customer insights

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On-Demand Webinar

February 11, 2025

Leveraging user insights to unlock the full potential of AI-driven platforms

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teaser image for webinar chorus dark blue

Diane Harding, Senior Product Marketing Manager

On-Demand Webinar

February 7, 2025

Unlock higher conversions: understanding what users really want

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On-Demand Webinar

February 6, 2025

Increasing customer satisfaction: turning customer insights into action

Learn more

On-Demand Webinar

February 4, 2025

Pulse Report: Retail Q1 2025 overview

Learn more

On-Demand Webinar

January 30, 2025

UserTesting January 2025 product release

Learn more

On-Demand Webinar

January 29, 2025

From friction to conversion: optimizing digital bank account opening with customer insights

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On-Demand Webinar

January 28, 2025

Creating high-confidence design approaches using human insights

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customer stories
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
Learn more

Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.

Get the report

Resource library

Featured resources

Effective AI: how to choose the right generative AI features—and build them fast

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

AI agents are shopping without you—will your brand still win?

When personalization feels creepy: how to know you’ve crossed the line

Stop fixing pages in isolation: a journey-first blueprint for multi-channel engagement

5 common ecommerce touchpoints where AI misuse backfires

Your paid traffic is 63% gone. Here’s the post-click reality no dashboard show

Before you build the bot: 3 ways to make sure your AI actually helps

5 truths about campaign readiness

UX designs that convert: 4 ways observing Live Conversations accelerates growth

5 shopper behaviors your funnel isn’t built for (yet)

The complete guide to usability testing

Retail banking: boost your customer experience

How to accelerate customer acquisition at banks and financial firms

Beyond gameplay: testing the mobile gaming experience

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: Podcast: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

FORTUNE Brand Studio: The ROI of Customer Empathy Report

Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

Understanding evolving banking expectations

Emphasizing Empathy as a Cornerstone of the Customer Experience

Pulse Report: Tech, Q1 2025 overview

The human side of banking: driving innovation with customer insights

Leveraging user insights to unlock the full potential of AI-driven platforms

Unlock higher conversions: understanding what users really want

Increasing customer satisfaction: turning customer insights into action

Pulse Report: Retail Q1 2025 overview

UserTesting January 2025 product release

From friction to conversion: optimizing digital bank account opening with customer insights

Creating high-confidence design approaches using human insights

Additional resources

Templates

Resource collections

Glossary

Customer stories

Pulse Report: Retail, Q1 2025

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