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Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

Blog

From style guides to systems thinking: how mature design teams scale consistency

According to Forrester's research , two-thirds of organizations now use design systems, and that...

UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

Blog

UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...

Blog

Cut your marketing spend: how customer insight lowers CAC

Marketing leaders are entering budget season with no margin for error. Expectations haven’t eased...

In 2026, retail success won’t come from more AI, but trusted AI. Learn why customer trust will define the next era of retail customer experience.

Blog

Retail’s 2026 Moment is about Trust

If you’re a retail or brand executive heading into the next planning cycle, you’re...

How AI, declining trust, and performance pressure will reshape marketing in 2026—and what brands must do to stand out and drive real impact.

Blog

AI, trust, and impact: what will shape marketing in 2026

Marketing is entering a new phase. AI is reshaping how work gets done—from how...

Blog

The UX of trust: designing experiences that keep customers coming back

The data is clear: companies that prioritize customer-obsessed strategies see 51% better customer retention...

Blog

The product triad reimagined: how designers lead across product, engineering, and business

Consisting of the product manager, designer, and the engineer, the product triad represents the...

Blog

Your AI knows what customers do—but only human insight explains why

“For the last ten years, Gong has been doing AI way before it was...

Blog

The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back

The hard truth about customer loyalty is that it can no longer be taken...

Guide

Consumerization of healthcare: exceeding consumer and patient expectations with user feedback

Healthcare organizations must adapt quickly to meet evolving expectations and to provide efficient and...

Guide

The complete guide to usability testing

If you've ever spoken to your users about how they interact with your product...

Guide

Retail banking: boost your customer experience

During the COVID-19 pandemic, traditional banks became keenly aware of the importance of customer...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

Rescue retail and ecommerce budgets by getting buyer feedback

Retail and ecommerce teams who trust their gut feeling without in-person testing are leaving...

Report

Consumer perceptions of AI in healthcare

Understanding how patients and consumers feel about their healthcare experiences is crucial as our...

Report

Use case guidebook: testing financial services experiences

Customer empathy, better products, and superior digital experiences. These are the expectations consumers have...

Report

2023 Experience Research Report

Foreword from our CEO Over the last ten years, we’ve written much about the...

Report

FORTUNE Brand Studio: The ROI of Customer Empathy Report

Report

Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

Report

Understanding evolving banking expectations

We all know that consumers' habits are changing, but do we know how and...

Report

Emphasizing Empathy as a Cornerstone of the Customer Experience

Rachel Walsh, Senior Director of UX Research at UserTesting

On-Demand Webinar

April 17, 2025

Increasing containment rates in Banking contact centers—optimizing the entire support journey

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Diane Harding, Senior Product Marketing Manager

On-Demand Webinar

April 14, 2025

The brand strategist's playbook: how to elevate, protect, and strengthen your brand

Learn more

On-Demand Webinar

April 10, 2025

Effective AI: how to choose the right generative AI features—and build them fast

Learn more

Duncan Shingleton, Vice President, Product Strategy

On-Demand Webinar

March 27, 2025

Building high performance design teams that drive goal conversion rates

Learn more

On-Demand Webinar

March 18, 2025

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

On-Demand Webinar

March 13, 2025

From insights to impact: making research stick

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On-Demand Webinar

March 13, 2025

Benchmarking excellence in UK retail: Are you standing out or blending in?

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On-Demand Webinar

March 6, 2025

Retail UX in action: how human-centered design drives conversions

Learn more

On-Demand Webinar

March 6, 2025

Unlocking success in premier digital banking

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

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Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

State of Synthetic Users: Research Report | UserTesting

Start here to create great customer experiences

From style guides to systems thinking: how mature design teams scale consistency

UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

Cut your marketing spend: how customer insight lowers CAC

Retail’s 2026 Moment is about Trust

AI, trust, and impact: what will shape marketing in 2026

The UX of trust: designing experiences that keep customers coming back

The product triad reimagined: how designers lead across product, engineering, and business

Your AI knows what customers do—but only human insight explains why

The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back

Consumerization of healthcare: exceeding consumer and patient expectations with user feedback

The complete guide to usability testing

Retail banking: boost your customer experience

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

Rescue retail and ecommerce budgets by getting buyer feedback

Consumer perceptions of AI in healthcare

Use case guidebook: testing financial services experiences

2023 Experience Research Report

FORTUNE Brand Studio: The ROI of Customer Empathy Report

Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

Understanding evolving banking expectations

Emphasizing Empathy as a Cornerstone of the Customer Experience

Increasing containment rates in Banking contact centers—optimizing the entire support journey

The brand strategist's playbook: how to elevate, protect, and strengthen your brand

Effective AI: how to choose the right generative AI features—and build them fast

Building high performance design teams that drive goal conversion rates

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

From insights to impact: making research stick

Benchmarking excellence in UK retail: Are you standing out or blending in?

Retail UX in action: how human-centered design drives conversions

Unlocking success in premier digital banking

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

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