Testing mobile and real world experiences

Test any experience, anytime, anywhere

Guide

How to quickly test real-world, physical experiences

Testing customer experiences beyond the screen

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Customer environment and context
Gain a deeper understanding of a customer’s environment—and how your product fits in
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Blog
A guide to user onboarding techniques for mobile apps
Because of the rising cost of user acquisition on mobile apps, retaining users is...
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Blog
Contextual inquiry: A comprehensive guide
Contextual inquiry in the user experience Contextual inquiry is a valuable tool in your...
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Blog
A/B test your mobile apps and websites for quick UX wins
Every product designer or developer needs A/B testing in their toolkit, including those who...
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Needs and frustrations discovery
Identify opportunities to improve customer experiences or activities
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Blog
Best practices for great mobile app UX
In 2021, Americans spent four hours a day on their phones. Today, it's over...
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Blog
5 strategies to optimize mobile product page conversions
With mobile commerce on the rise, customers increasingly expect seamless, fast, and intuitive shopping...
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Blog
App store optimization for better UX: how to test your listing
Equally as important as fine-tuning your mobile app is its storefront—the app store listing...
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Blog
3 mobile UX design principles from apps we love
Getting people to download your app is a challenge. And even if you do...
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Guide
How to test prototypes that lead to confident, customer-centric design
Innovative designs start with insightful feedback Great designs mean intuitive, user-centric experiences that delight...
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Concept validation
Get candid feedback or validation to help evaluate a new concept or idea
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Mastering product design prototyping
Product design prototyping involves building early versions of a product to test and refine...
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Blog
How to achieve product-market fit
According to CISQ, $2.26 trillion is spent on software re-work in the US So...
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Blog
A comprehensive guide to A/B testing for CRO and UX
Here's a familiar scenario: you're at a fork in the road with two different...
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Customer story
KeyBank
See how KeyBank leveraged human insight to upgrade their ATMs and increase net promoter scores by 44%
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Customer story
Betway
See how Betway utilized human insight to increase app downloads by 600% in emerging markets
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Customer story
Krikey
Watch how Krikey quickly reached one million downloads of their AR gaming app.
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Customer story
Subway
With customer insights on the menu, read how the global sandwich franchise grew its loyalty program
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Customer story
The Philadelphia Inquirer
Watch how The Philadelphia Inquirer expedited their transition to digital and increased mobile checkout rates by 68%.
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Customer story
Walmart
Learn how Walmart increases online conversions with tailored experiences for customers
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