What do you like best about the product?
I can’t imagine I’m alone in scoring your products & teams at a 10.
UserTesting is committed to continual improvement and innovation in all areas of user research. I regularly see existing products being enhanced and improved while your teams deliver updates on how to get the most from those products. Combined with new features being released, the range of options available for researchers is amazing. Gathering participants, conducting moderated or unmoderated studies, and the post-study tools for review and analysis make it easy to learn about our guests’ relationship with our products. Our teams’ efficiency in collecting information and the depth of that information are a tremendous benefit.
Our interactions with the teams at UserTesting are always outstanding. They provide great insights on best practices, listen to and appreciate our ideas and feedback, and provide stellar service when our team needs extra help. This is how we approach customer service and it’s refreshing to receive that same treatment. In short, you’re got great people building great products. UserTesting is an essential tool for our team and helps us provide essential information to our business.
What do you dislike about the product?
Our team has had difficulty getting some prototyping tools to play nice with the usertesting.com services, but I honestly don't know enough about the underlying technologies to know where the source of the issue lies. I will say their support team has been great in helping find ways to move past any of the issues we have had in the past.
Recommendations to others considering the product:
The ability to get quick feedback from a wide range or specifically targeted group of users and immediately pass both data and user videos to stakeholders is huge for our team. Usertesting.com is a great addition to any company's existing user research strategy. It's become an essential part of ours.
What problems is the product solving and how is that benefiting you?
Brand and product perception, product/feature functionality preferences, process pain points, comprehension around messaging, product placement & visibility, business alignment with customer's mental model, qualitative feedback on city and/or region representation, general areas of improvement.
The benefits we've seen are the customer insights into the areas mentioned above. We've been able to maintain a series of benchmark studies comparing our brand and digital products to those of our competitors to gauge the effectiveness of our work. User research during the early stages of product development has lead to changes in business rules, communication strategies, and eventually finding a balance between the needs of our customers and our business.