Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Webinar

Designing the insight system of tomorrow: how UXR Leaders can shape the role of research in the age of AI

Watch this on-demand webinar to learn how UXR leaders can build AI-ready insight systems that scale research, governance, and customer understanding.

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Start here to create great customer experiences

Image of customer giving a company an NPS rating

Blog

How to leverage Net Promoter Scores for better CX

When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...

Photo showing performance metrics and benchmarking on a laptop

Blog

Research benchmarking and baselines: What's the difference?

Research benchmarking and baselines are important tools for guiding organizations' actions and performance for...

3 designers working on a prototype at a conference table

Blog

How to align product vision with user feedback

One of the major challenges some digital product teams find themselves struggling with, is...

Blog

UX strategy: the foundation of a successful product

It's no secret that a comprehensive business strategy is vital to an organization's success...

Top down view of 4 colleagues at a round desk in a meeting

Blog

How to build a customer experience strategy framework

In today’s competitive market, great customer experience is a key driver of success. As...

Blog

Digital innovation and insights driving customer-centric transformation: THiS Connect London 2024

The Human Insight Summit (THiS) Connect: London 2024 was a must-attend event for digital...

Blog

How to achieve product-market fit

According to CISQ, $2.26 trillion is spent on software re-work in the US So...

Blog

The UX of AI art generators: magical, mystifying, and macabre

The new tools to create images through artificial intelligence are both delightful and frustrating...

Blog

4 ways to test your brand

Even if your brand messaging is clear and consistent, that doesn't mean your audience...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

No results

On-Demand Webinar

February 23, 2023

Minimizing risk to build the right product, first time

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On-Demand Webinar

February 23, 2023

Benchmarking your content

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On-Demand Webinar

February 15, 2023

Maximize business outcomes for scale-ups with UX and CX research

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On-Demand Webinar

January 31, 2023

UserTesting January 2023 product release

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On-Demand Webinar

January 25, 2023

Taking the guesswork out of product development

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On-Demand Webinar

January 13, 2023

The power of human insight within the development cycle

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On-Demand Webinar

December 12, 2022

Capture candor with unmoderated focus groups

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On-Demand Webinar

December 1, 2022

Best of both worlds: qual and quant digital insights

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On-Demand Webinar

November 29, 2022

Mitigate risk and build products with confidence

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Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collection
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Save your seat

Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Designing the insight system of tomorrow: how UXR Leaders can shape the role of research in the age of AI

Start here to create great customer experiences

How to leverage Net Promoter Scores for better CX

Research benchmarking and baselines: What's the difference?

How to align product vision with user feedback

UX strategy: the foundation of a successful product

How to build a customer experience strategy framework

Digital innovation and insights driving customer-centric transformation: THiS Connect London 2024

How to achieve product-market fit

The UX of AI art generators: magical, mystifying, and macabre

4 ways to test your brand

No results

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

No results

Minimizing risk to build the right product, first time

Benchmarking your content

Maximize business outcomes for scale-ups with UX and CX research

UserTesting January 2023 product release

Taking the guesswork out of product development

The power of human insight within the development cycle

Capture candor with unmoderated focus groups

Best of both worlds: qual and quant digital insights

Mitigate risk and build products with confidence

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Get the latest news on events, research, and product launches