Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Featured resources

MCP product release 2026

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

Digital assets for User Interviews The State of Synthetic Users report

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

Start here to create great customer experiences

Photo of 4 call center workers answering customer support calls

Blog

The customer experience crisis in banking contact centers—and how to fix it

“I was so frustrated, I just kept pressing zero until I got a person.”...

Shoppers are concerned about high grocery costs including eggs

Blog

How high grocery prices are reshaping the way America shops

"I made banana bread the other day… it called for four eggs, and I...

Photo of two women discussing agile product development

Blog

Fast feedback beats failing fast

In Agile product development, “fail fast” means you release products as quickly and often...

Photo of team comparing results from preference testing

Blog

Understanding preference testing: a comprehensive guide

Preference testing is a key method for figuring out which options users prefer. By...

Photo of 7 professional colleagues seated around a circular coffee table looking at marketing campaign

Blog

How to test your marketing campaign concepts

A campaign might look great on paper, but how will real customers react? Marketers...

Blog

3 keys to using human insights in marketing campaigns

Today’s marketers strive to be bold, authentic, emotional, and relevant to their customers. To...

From friction to conversion: optimizing digital bank account opening with customer insights

Blog

Banks are losing customers at this critical step—here’s how to stop it

Opening a bank account should be simple. Yet, many customers abandon the process due...

Photo of 3 people reviewing a marketing plan at a conference table

Blog

How to drive more effective marketing with fast human insight

Most marketing deliverables are sent “in the blind” without any testing to verify that...

Blog

Does it resonate? How marketers can test experiences

The speed of marketing in the digital age is a double-edged sword. We create...

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Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
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Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
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Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
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Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
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Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
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Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
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Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
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Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
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Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
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Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
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Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
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Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
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Akiko

Kelsey

On-Demand Webinar

February 13, 2024

How to tackle AI adoption to develop a competitive advantage and empower your teams

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Caroline Vize

On-Demand Webinar

February 8, 2024

Embracing Customer Centricity: Navigate the FCA Consumer Duty Deadlines

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On-Demand Webinar

November 14, 2023

UserTesting October 2023 product release

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On-Demand Webinar

October 19, 2023

Connecting to value: Tips, tools, and tactics to help demonstrate the ROI of research and insights

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On-Demand Webinar

October 19, 2023

Empowering healthcare transformation: Unleashing the power of experience research in a highly regulated industry

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Anthony Rogalski

On-Demand Webinar

October 17, 2023

How to master digital customer empathy to stay competitive

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Joanne Martin UserZoom

On-Demand Webinar

September 3, 2023

2022 pharma digital experience study

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Amber Asaro eClinicalWorks

Amy Stone UserZoom

On-Demand Webinar

September 3, 2023

Learn what your executives care about and demonstrate the value of UX

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On-Demand Webinar

September 3, 2023

How to define and design a quality digital experience

Additional resources

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Resource collection
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Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary term
Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customers
75 of Fortune 100
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Human understanding. Human experiences.

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