Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Featured resources

Teaser images for Effective AI:  How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Report

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

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Blog

The RITE way to better UX: Rapid Iterative Testing and Evaluation

“We need to stop talking about efficiency. We need to talk about being effective.”...

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Blog

Beyond the pixel: how design metrics drive better decisions

UX design used to live in the realm of the subjective. Now, it’s a...

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Blog

The customer success evolution: From churn prevention to value creation

For years, customer success was defined by one primary goal: prevent customers from leaving...

Discover how shoppers use AI during Black Friday 2025 and why retailers must bridge efficiency and trust to meet rising consumer expectations.

Blog

Black Friday 2025: the first AI-native shopping season

New research from UserTesting reveals how shoppers use AI during Black Friday, and why...

2026 Marketing Priorities Study Hero Image

Blog

The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders

Marketing is changing faster than most teams can keep up, and 2026 is shaping...

Market research helps businesses understand their customers and competitors to make smarter decisions. Learn what market research is, why it matters, and how to do it effectively.

Blog

What is market research?

Imagine designing a product without ever seeing how people use it. You might get...

Explore how human insight and testing elevate conversational AI quality and customer experience, with insights from UserTesting’s Duncan Shingleton.

Blog

The missing link in AI: Human Insight loops for customer-centric conversations

Most AI teams obsess over scale, speed, and efficiency—yet the biggest breakthroughs often come...

A hero image for Awareness blog post #2 (2X: Increase Design Efficiency) blog.

Blog

Can AI really understand good design—or just imitate it?

AI can generate designs in seconds. Yet speed and volume only matter if the...

A hero image for Awareness blog post #2 (2X: Reduce Churn) blog

Blog

Friction kills retention: how UX design best practices can be the front line against churn

The classic sales and marketing question of “is it more important to acquire a...

Consumerization of healthcare: Exceeding consumer and patient expectations with user feedback

Guide

Consumerization of healthcare: exceeding consumer and patient expectations with user feedback

Healthcare organizations must adapt quickly to meet evolving expectations and to provide efficient and...

The Complete guide to usability testing teaser cover

Guide

The complete guide to usability testing

If you've ever spoken to your users about how they interact with your product...

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Guide

Retail banking: boost your customer experience

During the COVID-19 pandemic, traditional banks became keenly aware of the importance of customer...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Rescue retail and ecommerce budgets by getting buyer feedback

Report

Rescue retail and ecommerce budgets by getting buyer feedback

Retail and ecommerce teams who trust their gut feeling without in-person testing are leaving...

Consumer Perceptions of AI in Healthcare | Teaser Image

Report

Consumer perceptions of AI in healthcare

Understanding how patients and consumers feel about their healthcare experiences is crucial as our...

Use case guidebook: testing financial services experiences

Report

Use case guidebook: testing financial services experiences

Customer empathy, better products, and superior digital experiences. These are the expectations consumers have...

Report

2023 Experience Research Report

Foreword from our CEO Over the last ten years, we’ve written much about the...

Report

FORTUNE Brand Studio: The ROI of Customer Empathy Report

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Report

Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

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Report

Understanding evolving banking expectations

We all know that consumers' habits are changing, but do we know how and...

Report

Emphasizing Empathy as a Cornerstone of the Customer Experience

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On-Demand Webinar

March 13, 2025

From insights to impact: making research stick

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Tom Charteris

On-Demand Webinar

March 13, 2025

Benchmarking excellence in UK retail: Are you standing out or blending in?

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On-Demand Webinar

March 6, 2025

Retail UX in action: how human-centered design drives conversions

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Caroline Vize 2025

On-Demand Webinar

March 6, 2025

Unlocking success in premier digital banking

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Amy Wigdahl

Alfredo Becerra, Senior Solutions Consultant at UserTesting

On-Demand Webinar

March 4, 2025

Pulse Report: Financial Services, Q1 2025 overview

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On-Demand Webinar

February 27, 2025

Building a customer-obsessed culture: refining NPS as part of a larger CX strategy

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On-Demand Webinar

February 20, 2025

UX Meets Engineering: Increasing Design Efficiency at Scale

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Michael Mace UserTesting author

On-Demand Webinar

February 19, 2025

Pulse Report: Tech, Q1 2025 overview

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On-Demand Webinar

February 13, 2025

The human side of banking: driving innovation with customer insights

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Human understanding. Human experiences.

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