Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Report

G2 Grid® Report for User Research | Winter 2025

engineers are working at 3d printing workshop

Blog

Stop shipping guesswork: How prelaunch testing cut 25% of iterations

Every product team knows the frustration of rework: revisiting features that didn’t land, redesigning...

app design technology and failure concept stress

Blog

What's the cost of bad UX?

Ever clicked a button that didn't respond, searched for something that should be easy...

Blog

Here are America’s favorite Halloween candy and costumes in 2025

Every October, store shelves fill with sugar, sequins, and storytelling. Halloween is more than...

Blog

Friction to flow: lessons from the Total Economic Impact™ study

Every digital team is chasing the same goal: deliver better experiences faster. But there’s...

Blog

Which color sells the best?

Walk into a store and you’ll probably notice the price tags, the layout, maybe...

Blog

Customer journey optimization: 5 KPIs to reduce bounce and convert

Marketing does not end with a click. It begins there. Digital marketing teams spend...

The UserTesting team at Content Marketing World

Blog

Stop guessing, start knowing: Lessons from Content Marketing

Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...

Blog

The Labubu hype is real, but it’s not who you think

Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...

Image of people looking at analytics, but asking the question why

Blog

Analytics show the sequence, not the story: add human insight to your martech stack

Your customer experience optimization efforts are built on a foundation of data. Heat maps...

Guide

The complete guide to usability testing

If you've ever spoken to your users about how they interact with your product...

Guide

Retail banking: boost your customer experience

During the COVID-19 pandemic, traditional banks became keenly aware of the importance of customer...

Guide

How to accelerate customer acquisition at banks and financial firms

Connecting with customers, deepening relationships, and fostering loyalty are key growth drivers for financial...

Guide

Beyond gameplay: testing the mobile gaming experience

The rise of mobile gaming shows no signs of slowing down. Not to mention...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

Consumer perceptions of AI in healthcare

Understanding how patients and consumers feel about their healthcare experiences is crucial as our...

Report

Use case guidebook: testing financial services experiences

Customer empathy, better products, and superior digital experiences. These are the expectations consumers have...

Report

2023 Experience Research Report

Foreword from our CEO Over the last ten years, we’ve written much about the...

Report

FORTUNE Brand Studio: The ROI of Customer Empathy Report

Report

Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

Report

Understanding evolving banking expectations

We all know that consumers' habits are changing, but do we know how and...

Report

Emphasizing Empathy as a Cornerstone of the Customer Experience

On-Demand Webinar

March 6, 2025

Retail UX in action: how human-centered design drives conversions

Learn more

On-Demand Webinar

March 6, 2025

Unlocking success in premier digital banking

Learn more

Alfredo Becerra, Senior Solutions Consultant at UserTesting

On-Demand Webinar

March 4, 2025

Pulse Report: Financial Services, Q1 2025 overview

Learn more

On-Demand Webinar

February 27, 2025

Building a customer-obsessed culture: refining NPS as part of a larger CX strategy

Learn more

On-Demand Webinar

February 20, 2025

UX Meets Engineering: Increasing Design Efficiency at Scale

Learn more

On-Demand Webinar

February 19, 2025

Pulse Report: Tech, Q1 2025 overview

Learn more

On-Demand Webinar

February 13, 2025

The human side of banking: driving innovation with customer insights

Learn more

On-Demand Webinar

February 11, 2025

Leveraging user insights to unlock the full potential of AI-driven platforms

Learn more

teaser image for webinar chorus dark blue

Diane Harding, Senior Product Marketing Manager

On-Demand Webinar

February 7, 2025

Unlock higher conversions: understanding what users really want

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collection
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customers
Customer stories
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Save your seat

Resource library

Featured resources

Effective AI: how to choose the right generative AI features—and build them fast

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

Stop shipping guesswork: How prelaunch testing cut 25% of iterations

What's the cost of bad UX?

Here are America’s favorite Halloween candy and costumes in 2025

Friction to flow: lessons from the Total Economic Impact™ study

Which color sells the best?

Customer journey optimization: 5 KPIs to reduce bounce and convert

Stop guessing, start knowing: Lessons from Content Marketing

The Labubu hype is real, but it’s not who you think

Analytics show the sequence, not the story: add human insight to your martech stack

The complete guide to usability testing

Retail banking: boost your customer experience

How to accelerate customer acquisition at banks and financial firms

Beyond gameplay: testing the mobile gaming experience

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

Consumer perceptions of AI in healthcare

Use case guidebook: testing financial services experiences

2023 Experience Research Report

FORTUNE Brand Studio: The ROI of Customer Empathy Report

Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

Understanding evolving banking expectations

Emphasizing Empathy as a Cornerstone of the Customer Experience

Retail UX in action: how human-centered design drives conversions

Unlocking success in premier digital banking

Pulse Report: Financial Services, Q1 2025 overview

Building a customer-obsessed culture: refining NPS as part of a larger CX strategy

UX Meets Engineering: Increasing Design Efficiency at Scale

Pulse Report: Tech, Q1 2025 overview

The human side of banking: driving innovation with customer insights

Leveraging user insights to unlock the full potential of AI-driven platforms

Unlock higher conversions: understanding what users really want

Additional resources

Templates

Resource collections

Glossary

Customer stories

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

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