Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Featured resources

Teaser images for Effective AI:  How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Report

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

A hero image for Awareness blog post #1 (2X: Banking). A picture of a close up screen of a banking app

Blog

From reactive to proactive: The future of personalised banking UX

Your bank knows your balance without understanding your mindset. For years, most banks have...

A hero image for Blog, Beyond Data: Why Churn Happens Between the Metrics

Blog

Beyond data: Why churn happens between the metrics

Your analytics dashboard shows a customer reduced login frequency by 60% over three months...

Hero Image for Awareness blog post #1 (2X: Increase Design Efficiency). An image of femal web designer in the office with notebook.

Blog

Design feedback loops: the secret to faster, smarter, more confident teams

Every designer knows the tension between creativity and certainty. Designers pour hours into crafting...

engineers are working at 3d printing workshop

Blog

Stop shipping guesswork: How prelaunch testing cut 25% of iterations

Every product team knows the frustration of rework: revisiting features that didn’t land, redesigning...

app design technology and failure concept stress

Blog

What's the cost of bad UX?

Ever clicked a button that didn't respond, searched for something that should be easy...

Blog

Here are America’s favorite Halloween candy and costumes in 2025

Every October, store shelves fill with sugar, sequins, and storytelling. Halloween is more than...

open office, corporate, team

Blog

Friction to flow: lessons from the Total Economic Impact™ study

Every digital team is chasing the same goal: deliver better experiences faster. But there’s...

Colors Blog Image.png

Blog

Which color sells the best?

Walk into a store and you’ll probably notice the price tags, the layout, maybe...

Customer-journey-optimization_5-KPIs-to-reduce-bounce-and-convert_hero

Blog

Customer journey optimization: 5 KPIs to reduce bounce and convert

Marketing does not end with a click. It begins there. Digital marketing teams spend...

How to accelerate customer acquisition at banks and financial firms

Guide

How to accelerate customer acquisition at banks and financial firms

Connecting with customers, deepening relationships, and fostering loyalty are key growth drivers for financial...

teaser image for Beyond gameplay: testing the mobile gaming experience guide

Guide

Beyond gameplay: testing the mobile gaming experience

The rise of mobile gaming shows no signs of slowing down. Not to mention...

The ultimate guide to user centric product design cover

Guide

The ultimate guide to user-centric product design

Product design is a process that must be built on a foundation of human...

Adding user tests to your agile process cover

Guide

Adding user tests to your agile process

In today’s competitive product landscape, we all want to get our products to market...

Buyer's guide: get the right customer insight platform | Cover Image

Guide

Guide to buying the right customer insight platform

In today’s competitive marketplace, providing an incredible customer experience isn’t optional; it’s expected. However...

Which qualitative method is right for you cover

Guide

Which qualitative method is right for you?

Have you ever felt that none of the options are right when you answer...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
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Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
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Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
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Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

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On-Demand Webinar

February 11, 2025

Leveraging user insights to unlock the full potential of AI-driven platforms

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Diane Harding, Senior Product Marketing Manager

On-Demand Webinar

February 7, 2025

Unlock higher conversions: understanding what users really want

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On-Demand Webinar

February 6, 2025

Increasing customer satisfaction: turning customer insights into action

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Bobby Meixner

On-Demand Webinar

February 4, 2025

Pulse Report: Retail Q1 2025 overview

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Taylor Cooney

On-Demand Webinar

January 30, 2025

UserTesting January 2025 product release

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Amy Wigdahl

On-Demand Webinar

January 29, 2025

From friction to conversion: optimizing digital bank account opening with customer insights

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Duncan Shingleton, Vice President, Product Strategy

On-Demand Webinar

January 28, 2025

Creating high-confidence design approaches using human insights

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Duncan Shingleton, Vice President, Product Strategy

On-Demand Webinar

January 28, 2025

Creating high-confidence design approaches using human insights

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On-Demand Webinar

January 23, 2025

Selling with insights: prove you understand what your customers want and need

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Human understanding. Human experiences.

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