Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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MCP product release 2026

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Digital assets for User Interviews The State of Synthetic Users report

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

AI is everywhere in retail—but shoppers aren’t convinced. See what consumers actually want from AI and where retailers are missing the mark.

Blog

What shoppers really want from AI in retail (and where brands are missing the mark)

AI is everywhere in retail right now, from chatbots and recommendations to personalized offers...
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Discover the most common questions about UserTesting’s QXscore™ and how it helps teams measure, benchmark, and improve digital customer experiences.

Blog

The most common questions people ask about UserTesting’s QXscore™

Executives want clarity. Teams want direction. Customers want better experiences. QXscore™ brings all three...
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UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

Blog

UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
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Banking UX that listens builds trust. Learn how emotional UX and human insight drive confidence, loyalty, and better digital experiences.

Blog

When banking gets personal: why empathy is the next UX advantage

Digital banking has won the convenience war. In seconds, customers can move money, freeze...
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A hero image for Awareness blog post #5 (2X: Increase Design Efficiency)

Blog

From style guides to systems thinking: how mature design teams scale consistency

According to Forrester's research , two-thirds of organizations now use design systems, and that...
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UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

Blog

UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
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Blog

Cut your marketing spend: how customer insight lowers CAC

Marketing leaders are entering budget season with no margin for error. Expectations haven’t eased...
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In 2026, retail success won’t come from more AI, but trusted AI. Learn why customer trust will define the next era of retail customer experience.

Blog

Retail’s 2026 Moment is about Trust

If you’re a retail or brand executive heading into the next planning cycle, you’re...
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How AI, declining trust, and performance pressure will reshape marketing in 2026—and what brands must do to stand out and drive real impact.

Blog

AI, trust, and impact: what will shape marketing in 2026

Marketing is entering a new phase. AI is reshaping how work gets done—from how...
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Guide

How to build customer-centric products without slowing down development

Introduction: The product manager’s dilemma Product managers face an ever-present challenge: deliver innovative, high-quality...
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Image Assets for Pulse Report: Financial Services, Q1 2025

Report

Pulse Report: Financial Services, Q1 2025

Financial Services industry insights The financial services industry is navigating a rapidly changing landscape...
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Image Assets for Guide: How to Enhance Design Efficiency

Guide

How UX teams design faster with more confidence

Design teams can generate more ideas, prototypes, and iterations than ever before. The harder...
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Image Assets for Guide: How to Enhance Design Efficiency

Guide

Comment améliorer l'efficacité du design grâce au feedback continu des utilisateurs

Le feedback est l'un des outils les plus puissants à la disposition d'un designer...
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through user insights: A quick-start guide

Guide

Improving NPS through user insights: a quick-start guide

For UX researchers, UX leaders, Product leaders, and emerging roles like UX Research Operations...
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Pulse Report Q1 2025 - High-Tech page teaser image

Report

Pulse Report: Tech, Q1 2025

Tech Industry Insights In the Tech industry, staying ahead of rapid change isn’t just...
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Pulse Report - Q1 2025 Retail page teaser image

Report

Pulse Report: Retail, Q1 2025

Retail industry insights
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TEASER-guide-Increase digital account opening-2025-960x540

Guide

Increase digital bank account opening

Drive growth and efficiency at retail banks by creating seamless digital account experiences that...
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Guide to Choosing the Right UX Research Platform - Images

Guide

Guide to choosing the right UX research platform

Choosing an experience insights, or UX research, platform is not just a research decision...
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  • Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.

    Season 14

    Ep. 223: Design leadership in the age of AI: slowing down to think better

    Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.
    Listen now
  • Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.

    Season 14

    Ep. 224: AI made design faster. Now leaders need to make it better.

    Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.
    Listen now
  • Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.

    Season 14

    Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework

    Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.
    Listen now
  • As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.

    Season 14

    Ep. 226: Customer insights become the advantage when AI can build anything

    As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.
    Listen now
  • Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.

    Season 14

    Ep. 227: AI can build almost anything now. That’s the problem.

    Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.
    Listen now
  • Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.

    Season 14

    Ep. 228: Future-proofing your UX career

    Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.
    Listen now
  • Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.

    Season 14

    Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.

    Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.
    Listen now
  • Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.

    Season 14

    Ep. 230: When the checkout disappears, who keeps the customer?

    Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.
    Listen now
  • AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.

    Season 14

    Ep. 231: AI can build anything. It still needs someone to point the way.

    AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.
    Listen now
  • Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.

    Season 14

    Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.

    Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.
    Listen now
  • Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.

    Season 14

    Ep. 233: The mindset shift that turns UX research into a strategic business advantage

    Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.
    Listen now
  • Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.

    Season 14

    Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.

    Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.
    Listen now
  • Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest.

    Season 14

    Ep. 235: What a wedding DJ can teach you about user research

    Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest. 
    Listen now
  • Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.

    Season 14

    Ep. 236: UX for AI: why building faster is no substitute for building the right thing

    Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.
    Listen now
  • Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.

    Season 14

    Ep. 237: AI is making UX research faster. But are we asking the right questions?

    Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 238: Stop staying in your lane: How AI is reshaping product teams

    Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.
    Listen now
  • Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.

    Season 14

    Ep. 239: The AI design trap: Why shipping faster isn’t enough

    Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.
    Listen now
  • Explore Rich Mironov’s take on AI in product development—and why faster coding still requires human judgment, customer discovery, and product strategy.

    Season 14

    Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.

    Explore Rich Mironov’s take on AI in product development and why faster coding still requires human judgment, customer discovery, and product strategy.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 241: The 80% problem: What AI still needs from humans

    Explore why AI makes human expertise, judgment, taste and craft more important—and how teams can use AI to improve creativity without sacrificing quality.
    Listen now

Report

Emphasizing Empathy as a Cornerstone of the Customer Experience

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Tom Charteris

On-Demand Webinar

March 13, 2025

Benchmarking excellence in UK retail: Are you standing out or blending in?

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David Schlosser's headshot
Karsten Baker's headshot

On-Demand Webinar

March 6, 2025

Retail UX in action: how human-centered design drives conversions

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Caroline Vize 2025

On-Demand Webinar

March 6, 2025

Unlocking success in premier digital banking

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Amy Wigdahl
Alfredo Becerra, Senior Solutions Consultant at UserTesting

On-Demand Webinar

March 4, 2025

Pulse Report: Financial Services, Q1 2025 overview

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Amy Troop''s headshot
Jen Jones headshot
Melissa Spike-Meier's headshot

On-Demand Webinar

February 27, 2025

Building a customer-obsessed culture: refining NPS as part of a larger CX strategy

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Anja Saabye headshot

On-Demand Webinar

February 20, 2025

UX Meets Engineering: Increasing Design Efficiency at Scale

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Michael Mace UserTesting author
Michael Domanic's headshot

On-Demand Webinar

February 19, 2025

Pulse Report: Tech, Q1 2025 overview

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Sharla Collins headshot

On-Demand Webinar

February 13, 2025

The human side of banking: driving innovation with customer insights

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Madeleine Alegria's headshot

On-Demand Webinar

February 11, 2025

Leveraging user insights to unlock the full potential of AI-driven platforms

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Additional resources

  • Hero Image for Templates

    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

    Learn more
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    Resource collection

    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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  • someone on ipad

    Glossary term

    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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  • Executives reviewing design strategy

    Customers

    75 of Fortune 100

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

  • How to reach harder-to-find audiences
  • When to use advanced screening and manual recruiting
  • How teams scale diary studies and real customer research
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