Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Talk to sales

Featured resources

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

Learn more

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

Learn more

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

Learn more

Start here to create great customer experiences

EAA compliance takes more than audits. Learn why human accessibility testing is the missing layer for reducing risk and creating better digital experiences.

Blog

The missing layer in your EAA compliance strategy

On June 28, 2025, the European Accessibility Act (EAA) became enforceable. For years, accessibility...

Calculate customer lifetime value with our free CLV calculator. Learn the CLV formula, see examples, and discover how to increase customer value.

Blog

Customer lifetime value (CLV) calculator: Formula, examples, and how to increase customer value

Every business wants more customers. But the most successful companies know that acquiring customers...

G2's Summer 2026 Enterprise Grid Report ranks top user research tools by satisfaction & market presence. See Leaders, High Performers & more.

Blog

UserTesting and User Interviews named leaders in G2's Summer 2026 user research report

Choosing the right user research platform can feel overwhelming, especially with dozens of tools...

GM, Rivian, and Tesla are betting big on native infotainment over CarPlay. Real driver testing reveals what could go wrong before launch.

Blog

The $25 billion bet: what real drivers told us before you launch your next infotainment system

Right now, some of the biggest names in the vehicle industry are making a...

Learn how user-centered design thinking shapes the product lifecycle—from discovery and prototyping to stakeholder buy-in and launch.

Blog

User-centered design thinking and the product lifecycle

Great experiences may feel magical, but they're not magic. For every memorable and delightful...

AI speeds up design work, but confidence hasn't kept pace. Discover why design defensibility, not speed, separates good decisions from guesswork.

Blog

The confidence gap nobody wants to talk about

The confidence gap nobody wants to talk about A designer today can ship in...

Blog

Your research repository is probably a graveyard. Here’s how to change that with AI

Every research leader has lived through some version of this conversation. A product manager...

Blog

We asked UK consumers to review 5 iconic fashion brand sites. Here’s what they noticed.

What happens when you ask consumers to spend just a few minutes on a...

Design research isn't just reports—it's glue. See how one researcher scaled influence at McDonald's by building shared understanding, not decks.

Blog

Design research is glue: why the best researchers don't just report, they connect

Every researcher has felt it: the quiet, sinking realization that a meticulously built report...

Guide

Research as Organizational Intelligence : A playbook for research leaders in the AI era

This UserTesting playbook was written in collaboration with Aarron Walter and Eli Woolery, hosts...

Guide

How to improve the ROI of your AI stack with real customer context

You’ve got every AI tool in the market, but are they delivering the value...

Guide

Human insight for the AI-driven product development process

Executive Summary “What is AI doing to the product development life cycle?” One of...

Guide

The CSAT playbook for modern banks

Why leading banks are shifting from dashboards to deeper insight, and how you can...

TEASER-FORM-The-better-way-to-drive-renewals-512x270

Guide

The better way to drive software renewals

Executive summary Renewals are the profit engine of subscription software. Because customer acquisition costs...

Guide

Product management playbook: turning customer insight into measurable revenue improvement

Product managers today aren’t just expected to build—they’re expected to deliver business outcomes. But...

Guide

Driving product revenue with customer-validated messaging (a playbook for product marketing managers)

Product marketers are under more pressure than ever to move beyond awareness and prove...

Guide

How to engage and convert prospects from every customer channel

Learn what drives buyers to your website and gets them to stay beyond the...

Guide

Designing AI-powered shopping experiences for the next generation of commerce

AI is quickly becoming part of how people shop. Customers can ask a digital...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

G2 Enterprise Grid® Report for User Research | Summer 2026

G2's Summer 2026 Enterprise Grid Report ranks top user research tools by satisfaction and...

Digital assets for User Interviews 2025 Panel Book.

Report

Please don't make me update: How people really feel about software updates

A majority of people believe software updates are making their devices worse, not better...

Hero image for usertesting guide Launch AI experiences with confidence

Report

Defensible design in the age of AI: France insights

A France-specific analysis Artificial intelligence has fundamentally changed the pace of design work. Across...

AI is speeding up design—but not confidence. Learn how 183 designers navigate risk, validation, and accountability in 2026’s AI-driven workflows.

Report

Defensible design in the age of AI

First-party insights on how design leaders navigate speed, risk, and decision readiness Why we...

Report

UserTesting’s 2026 state of AI in retail experiences

Executive summary: Retailers are moving quickly to add AI to digital experiences. Shoppers are...

Fast, and clean leadership signal design executive POV report

Leadership Signals

Fast, and certain

The new efficiency mandate for design leaders

Report

Pulse Report: Financial Services, Q3 2025

Get Inside the mind of today’s financial consumer Economic uncertainty, rising customer expectations, and...

As seen on my feed: a global study of social media shopping behaviors

Report

Black Friday and the rise of AI: how shoppers are balancing excitement, inflation, and trust

Black Friday has always been a test of patience, planning, and price-watching. But in...

Report

Pulse Report: AI adoption slows after rapid surge (High Tech, Q3 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...

Mike McDowell, Principal Platform Marketing Manager

Upcoming Webinar

September 30, 2026

The AI-Native Product Loop: Build, Test, Learn Without Slowing Down

Learn how AI-native teams integrate real customer feedback into every stage of product development to build faster, validate continuously, and ship with confidence.

Learn more

On-Demand Webinar

August 5, 2026

Evolve your UX research strategy to win in an AI world

Discover how leading UX teams combine AI and human expertise to accelerate research, reduce uncertainty, and make smarter design decisions.

Learn more

On-Demand Webinar

July 23, 2026

Moving at the speed of AI: keeping customer insight at the heart of every decision

Learn how to validate faster with AI without losing confidence. Experts from AJ Bell, Lloyds Bank & UserTesting share practical UX research strategies.

Learn more

On-Demand Webinar

July 22, 2026

Fast, trusted insight embedded in AI and design workflows

See how the July 2026 release embeds trusted customer insight into your AI and design workflows. Live July 22, 11am ET. Save your seat.

Learn more

On-Demand Webinar

July 8, 2026

Designing with Confidence at Scale: how AI is changing the way UX teams generate and share insight

Discover how AI is helping UX teams generate, validate, and share insights faster while keeping human expertise at the center of better design decisions.

Learn more

teaser image for webinar chorus dark blue

On-Demand Webinar

July 6, 2026

Designing a winning streaming service for the World Cup

Learn how SBS On Demand's 3-person UX team used user testing to hit #1 in the App Store and reach 4.5M viewers during the FIFA World Cup.

Learn more

Julien Bourjot-Deparis, Staff Research Consultant, UserTesting

Nastia Koro, Staff UX Research Consultant, UserTesting

On-Demand Webinar

June 24, 2026

Research in the age of AI: how to stay relevant, build trust, and prove your worth

Explore how AI is reshaping UX research and learn practical strategies to stay relevant, build trust, and prove your value as a researcher.

Learn more

On-Demand Webinar

June 4, 2026

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Learn how the UserTesting and User Interviews integration helps teams reach niche and regulated audiences faster and streamline recruiting for research.

Learn more

Harsha Velamulapalli: Director of Experience Design & Research, Siemens

David Gardner: VP of Product and UX Insights, Salesforce

On-Demand Webinar

May 20, 2026

Designing the insight system of tomorrow: how UXR Leaders can shape the role of research in the age of AI

Watch this on-demand webinar to learn how UXR leaders can build AI-ready insight systems that scale research, governance, and customer understanding.

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
Learn more
Resource collection
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
Learn more
Glossary term
Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
Learn more
Customers
75 of Fortune 100
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
Learn more

Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Save your seat

Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

State of Synthetic Users: Research Report | UserTesting

Start here to create great customer experiences

The missing layer in your EAA compliance strategy

Customer lifetime value (CLV) calculator: Formula, examples, and how to increase customer value

UserTesting and User Interviews named leaders in G2's Summer 2026 user research report

The $25 billion bet: what real drivers told us before you launch your next infotainment system

User-centered design thinking and the product lifecycle

The confidence gap nobody wants to talk about

Your research repository is probably a graveyard. Here’s how to change that with AI

We asked UK consumers to review 5 iconic fashion brand sites. Here’s what they noticed.

Design research is glue: why the best researchers don't just report, they connect

Research as Organizational Intelligence : A playbook for research leaders in the AI era

How to improve the ROI of your AI stack with real customer context

Human insight for the AI-driven product development process

The CSAT playbook for modern banks

The better way to drive software renewals

Product management playbook: turning customer insight into measurable revenue improvement

Driving product revenue with customer-validated messaging (a playbook for product marketing managers)

How to engage and convert prospects from every customer channel

Designing AI-powered shopping experiences for the next generation of commerce

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

G2 Enterprise Grid® Report for User Research | Summer 2026

Please don't make me update: How people really feel about software updates

Defensible design in the age of AI: France insights

Defensible design in the age of AI

UserTesting’s 2026 state of AI in retail experiences

Fast, and certain

Pulse Report: Financial Services, Q3 2025

Black Friday and the rise of AI: how shoppers are balancing excitement, inflation, and trust

Pulse Report: AI adoption slows after rapid surge (High Tech, Q3 2025)

The AI-Native Product Loop: Build, Test, Learn Without Slowing Down

Evolve your UX research strategy to win in an AI world

Moving at the speed of AI: keeping customer insight at the heart of every decision

Fast, trusted insight embedded in AI and design workflows

Designing with Confidence at Scale: how AI is changing the way UX teams generate and share insight

Designing a winning streaming service for the World Cup

Research in the age of AI: how to stay relevant, build trust, and prove your worth

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Designing the insight system of tomorrow: how UXR Leaders can shape the role of research in the age of AI

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Get the latest news on events, research, and product launches