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Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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MCP product release 2026

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Digital assets for User Interviews The State of Synthetic Users report

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

AI speeds up design work, but confidence hasn't kept pace. Discover why design defensibility, not speed, separates good decisions from guesswork.

Blog

The confidence gap nobody wants to talk about

The confidence gap nobody wants to talk about A designer today can ship in...
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research organization repository

Blog

Your research repository is probably a graveyard. Here’s how to change that with AI

Every research leader has lived through some version of this conversation. A product manager...
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fashion brand website perception study

Blog

We asked UK consumers to review 5 iconic fashion brand sites. Here’s what they noticed.

What happens when you ask consumers to spend just a few minutes on a...
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Design research isn't just reports—it's glue. See how one researcher scaled influence at McDonald's by building shared understanding, not decks.

Blog

Design research is glue: why the best researchers don't just report, they connect

Every researcher has felt it: the quiet, sinking realization that a meticulously built report...
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Forrester's Crafted 2026 takeaways on AI, workflow integration, and human insight—see what it means for research and product teams building smarter, faster.

Blog

What Forrester saw at Crafted 2026—and what it means for the new operating model of customer understanding

At the end of May, senior researchers, designers, and builders gathered in Seattle for...
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AI is reshaping UX research — but the real risk isn't job loss, it's losing relevance. Learn how researchers can stay strategic in an AI-driven world.

Blog

The UX researchers who don't adapt to AI won't be replaced by it—they'll just be left out

The UX researchers who don't adapt to AI won't be replaced by it —...
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Learn how to integrate testing into your workflow without slowing down. Discover low-fidelity testing tips and sprint strategies that build team confidence.

Blog

The test you skip is the one that costs you the most

Product teams are fond of saying they don't have time to test. What they...
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AI is making design faster, but not better. Learn why judgment, user feedback, and confidence matter more than speed in the AI era.

Blog

When human judgement becomes the real design advantage

When AI can accelerate so much of the work, where do humans create the...
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consumer banking in a branch

Blog

How to test critical banking journeys with customers in vulnerable circumstances

Consumer Duty has raised expectations for how financial institutions understand, monitor, and improve customer...
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Digital assets for UserTesting guide: Maximize marketing ROI—before you waste another dollar

Guide

Maximize marketing ROI—before you waste another dollar

How to improve your marketing ROI is not just about measuring performance. It’s about...
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Digital assets for guide: Unlocking audience insights: driving smarter decisions across product, marketing, and UX

Guide

Unlocking audience insights: driving smarter decisions across product, marketing, and UX

How to collect and apply customer feedback for smarter business decisions Understanding your customers...
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Digital assets for guide: How to quickly test real world experiences

Guide

How to quickly test real-world, physical experiences

Testing customer experiences beyond the screen Many teams are familiar with testing digital experiences...
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Digital assets for guide: How to test mobile apps and websites

Guide

How to test mobile apps and websites

Summary The rules of software success in mobile computing are different from the desktop...
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Digital assets for guide: Stay ahead of the competition: how to use customer insights to outsmart your rivals

Guide

Stay ahead of the competition: how to use customer insights to outsmart your rivals

Ready to move beyond guesswork when it comes to your competitors? Competitive intelligence helps...
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Guide

How to test prototypes that lead to confident, customer-centric design

Design teams can generate prototypes faster than ever. With tools such as Figma, Figma...
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Digital assets for UserTesting Guide content and message testing

Guide

Content that connects: a step-by-step guide to testing messaging that works

Ready to take the guesswork out of your messaging? Content and message testing helps...
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Digital assets for guide: a guide to customer first innovation and discovery

Guide

A guide to customer-first innovation and discovery

Unlocking the future of product innovation In today’s fast-paced and competitive business environment, staying...
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Digital assets for guide: How to drive product waste out of your development

Guide

How to drive product waste out of your development process

For decades, we’ve been forced to trade off between speed and quality when making...
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  • 3x CMO Joe Chernov shares why CMOs need to think beyond pipeline on the Insights Unlocked podcast

    Season 12

    Ep. 188: Why brand matters and how CMOs are playing out of position

    3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
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  • DemandMaven's Asia Orangio on the Insights Unlocked podcast

    Season 12

    Ep. 189: Unlocking SaaS growth with fast, focused customer research

    Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
    Listen now
  • Content Marketing expert Joe Pulizzi on the Insights Unlocked podcast

    Season 12

    Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

    Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
    Listen now
  • Dr. John Whalen on the Insights Unlocked podcast talking about simulated users and other AI tools for UX research

    Season 12

    Ep. 191: How AI in UX research is augmenting (not replacing) human insight

    Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
    Listen now
  • Sangram Vajre from GTM Partners is on the Insights Unlocked podcast talking about the importance of knowing your customers

    Season 12

    Ep. 192: Why knowing your customers is the smartest GTM strategy

    Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
    Listen now
  • Outwitly's Sara Fortier on the Insights Unlocked podcast discussing the importance of human-centered design in an AI world

    Season 12

    Ep. 193: Why human-centered design still matters in an AI world

    UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
    Listen now
  • Foundation's Ross Simmonds on the Insights Unlocked podcast talking about finding the content-market fit that your audience cares about

    Season 12

    Ep. 194: Finding the content-market fit your customers care about

    Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
    Listen now
  • Ema's Surojit Chatterjee joins the Insights Unlocked podcast to discuss AI employees and the future of work

    Season 12

    Ep. 195: AI employees and the future of work with Surojit Chatterjee

    Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
    Listen now
  • Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.

    Season 12

    Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

    Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
    Listen now
  • PODCAST-Ep197-Bill-Macaitis-teaser images 410x205

    Season 12

    Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

    Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
    Listen now
  • Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.

    Season 12

    Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

    Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
    Listen now
  • Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.

    Season 12

    Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

    Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
    Listen now
  • Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.

    Season 12

    Ep. 200: Why conversational AI is already reshaping user experience design

    Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
    Listen now
  • Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.

    Season 12

    Ep. 201: Why AI in user research isn’t replacing real people (yet)

    Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
    Listen now
  • PODCAST-Ep202-Lacey-Fabrizio-InsightsUnlocked-teaser

    Season 12

    Ep. 202: Why the evolving role of designers changes everything

    Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
    Listen now
  • PODCAST-Ep203-Mike-McDowell-teaser

    Season 12

    Ep. 203: The future of customer insights starts in 2026

    Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
    Listen now
  • Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.

    Season 12

    Ep. 204: What UX and CX leaders are talking about heading into 2026

    Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
    Listen now
  • Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.

    Season 12

    Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

    Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
    Listen now
  • Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.

    Season 12

    Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

    Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
    Listen now
  • UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.

    Season 12

    Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

    UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
    Listen now
PHOTO-2023-PT-reviewing-strategy-meeting-5-1600x1067

Leadership Signals

Stop guessing, start knowing

How marketers can use fast feedback to break through to...

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Digital assets for Q3 2025 Pulse retail report

Report

Pulse Report: Retail, Q3 2025

Introduction to the Q3 2025 Pulse Report results The Q3 2025 Retail Pulse Report...
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TEASER-PulseReport-Q2-2025-Media Ent-960x540

Report

Pulse Report: real-time signals from Q2’s media and entertainment landscape (streaming, AI, personalization)

Media and Entertainment Industry Insights As the Media & Entertainment industry evolves, staying ahead...
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TEASER-PulseReport-Q2-2025-Healthcare-960x540

Report

Pulse Report: real-time signals from Q2’s healthcare landscape (trust, AI, telehealth)

Healthcare industry insights The Healthcare industry is undergoing significant transformation, with digital experiences playing...
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Guide assets for for usertesting and talker research study "Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty.

Report

Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty

Rising prices are no longer a temporary challenge, they’re fundamentally reshaping how consumers make...
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TEASER-PulseReport-Q2-2025-Retail-960x540

Report

Pulse Report: real-time signals from Q2’s retail landscape (trust, value, AI)

Retail industry insights Retail is facing more complexity than ever, driven by technology shifts...
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TEASER-PulseReport-Q2-2025-HighTech-960x540

Report

Pulse Report: The relentless rise of generative AI (High Tech, Q2 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...
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TEASER-PulseReport-Q2-2025-Finserv-960x540

Report

Pulse Report: Financial Services, Q2 2025

Financial Services industry insights As innovation accelerates and uncertainty grows, consumers are rethinking how...
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Digital assets for Usertesting and G2 Grid report for user research winter 2025

Report

G2 Grid® Report for User Research | Spring 2025

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Lija Hogan
Harsha Velamulapalli: Director of Experience Design & Research, Siemens
Lucas Puente: VP of Research, Slack
David Gardner: VP of Product and UX Insights, Salesforce
Adobe

On-Demand Webinar

May 20, 2026

Designing the insight system of tomorrow: how UXR Leaders can shape the role of research in the age of AI

Watch this on-demand webinar to learn how UXR leaders can build AI-ready insight systems that scale research, governance, and customer understanding.

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Mike McDowell, Principal Platform Marketing Manager
Andrew Hogan
CarMax Logan Morris
CarMax Andy Stites

On-Demand Webinar

May 6, 2026

Defensible Design: Making Confident Decisions at Speed

Learn how to make confident, defensible design decisions at speed. Hear from Figma & CarMax on turning rapid iteration into meaningful progress.

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Lacey Fabrizio
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

April 29, 2026

Move faster from question to insight and scale confident decisions

See UserTesting's April 2026 release: capture richer feedback, automate with AI, and scale confident decisions across your organization.

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Amy Wigdahl
LizMiller_ConstellationResearch (1).jpg

On-Demand Webinar

March 26, 2026

Marketing’s 2026 reality check: budgets, AI, and the regrets no one talks about

Budgets are shifting. AI ROI is under scrutiny. Join this candid Q&A on what marketing leaders must rethink for 2026.

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Bran Erkel
Basel Fakhoury
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

March 24, 2026

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Learn how the UserTesting and User Interviews integration helps teams reach niche and regulated audiences faster and streamline recruiting for research.

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Jahvita Rastafari, Senior Director, Brand Marketing at UserTesting
Elijah Woolery
Aarron Walter

On-Demand Webinar

March 12, 2026

Design Confidence Under Pressure: Making Decisions You Can Defend in the Age of AI

Watch this on-demand webinar to learn how design leaders make defensible decisions in the age of AI using evidence and research.

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Lacey Fabrizio
Taylor Cooney
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

February 11, 2026

January product release webinar

In this webinar, we’ll walk through UserTesting’s January product release and show how new AI-powered summaries and the Results API help teams reduce time spent reviewing raw data, improve the quality of feedback, and extend customer insights beyond the UserTesting platform.

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Margaret Williamson
Hugh McLoone, Sr. UX Research Manager, TMobile
Marc Majers, Head of User Research, Progressive

On-Demand Webinar

February 3, 2026

The Future of Insight: How Information Workers Leverage AI + Human Understanding to Drive Smarter Decisions

Discover how UX research leaders at T-Mobile and Progressive are pairing human insight with emerging AI capabilities to make smarter, faster decisions. In this session, Hugh McLoone and Marc Majers share how their teams are using AI to accelerate analysis, improve decision-making, and shape the design of new AI-driven experiences, while still ensuring quality, ethics, and human understanding remain at the center of their workflows.

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Bobby Meixner
Gina Bhawalkar, Principal Analyst, Forrester
Anahita Sultana, Total Economic Impact Consultant, Forrester

On-Demand Webinar

November 18, 2025

The 2026 Experience Survival Guide: Scaling Human Insight Across Every Team

Discover how AI and integrated tools are transforming experience research—making human insight faster, smarter, and scalable across UX, product, design, and marketing.

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Additional resources

  • Hero Image for Templates

    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

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    Resource collection

    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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    Glossary term

    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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    Customers

    75 of Fortune 100

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

  • How to reach harder-to-find audiences
  • When to use advanced screening and manual recruiting
  • How teams scale diary studies and real customer research
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