Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Report

G2 Grid® Report for User Research | Winter 2025

Learn how to make defensible design decisions with AI. Boost confidence, balance speed, and keep human insight at the center of product design.

Blog

AI design decision making: how to build confidence under pressure

Design teams are moving faster than ever—yet many leaders feel less certain about the...

UserTesting and User Interviews are named G2 Leaders, combining powerful participant access and real-time insights in one customer insights platform.

Blog

Two G2 Leaders. One Platform for Customer Insight.

A quick note to our customers. In the latest G2 Enterprise Grid® for User...

How to test AI features effectively. Learn smarter AI usability testing strategies to measure trust, emotion, and real user experience.

Blog

How to test AI features: rethinking AI usability testing for conversational experiences

AI features are showing up in products at breakneck speed—but most teams are still...

Discover UserTesting’s responsible approach to AI-powered customer insights—combining human judgment, transparency, and AI speed.

Blog

The responsible path to AI-accelerated Customer Insights

UserTesting’s point of view on introducing AI-powered features across its suite This document outlines...

Learn how lean experimentation helps teams test ideas early, reduce product risk, and use real customer insight to build the right solutions faster.

Blog

The business case for lean experimentation

Organizations are building faster than ever. AI-assisted design, modular design systems, and agile delivery...

New survey reveals how Americans feel about Social Security cuts, trust in government, and how uncertainty is reshaping retirement planning.

Blog

“It feels like an emergency”: How Americans are reacting to the future of Social Security

The Social Security trust funds are projected to run out around 2033, triggering automatic...

Blog

Top market research thought leaders to follow in 2026

Top 5 voices in market research: What industry leaders are saying about the future...

Blog

4 Reasons why CMOs need a new customer segmentation strategy in 2026

According to the GIIRAC Customer Insight & Segmentation in Market Research , customer segmentation...

Blog

3 UX Features to make instant payments feel more secure

According to a study by J.P. Morgan, FedNow, RTP, and real-time card networks have...

Guide

How to test mobile apps and websites

Summary The rules of software success in mobile computing are different from the desktop...

Guide

Stay ahead of the competition: how to use customer insights to outsmart your rivals

Ready to move beyond guesswork when it comes to your competitors? Competitive intelligence helps...

Guide

How to test prototypes that lead to confident, customer-centric design

Innovative designs start with insightful feedback Great designs mean intuitive, user-centric experiences that delight...

Guide

Content that connects: a step-by-step guide to testing messaging that works

Ready to take the guesswork out of your messaging? Content and message testing helps...

Guide

A guide to customer-first innovation and discovery

Unlocking the future of product innovation In today’s fast-paced and competitive business environment, staying...

Guide

How to drive product waste out of your development process

For decades, we’ve been forced to trade off between speed and quality when making...

Guide

A step-by-step guide to fast feature prioritization

Ready to take the guesswork out of your product roadmap? Feature prioritization helps teams...

Guide

Unlock what works: how to test your creative to connect, convert, and inspire

Ready to take the guesswork out of your creative? Creative testing helps teams make...

Guide

Enhance brand reputation for long-term success

Strengthen brand reputation and brand perception, refine messaging, and maintain consistency across every touchpoint...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

Pulse Report: real-time signals from Q2’s media and entertainment landscape (streaming, AI, personalization)

Media and Entertainment Industry Insights As the Media & Entertainment industry evolves, staying ahead...

Report

Pulse Report: real-time signals from Q2’s healthcare landscape (trust, AI, telehealth)

Healthcare industry insights The Healthcare industry is undergoing significant transformation, with digital experiences playing...

Report

Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty

Rising prices are no longer a temporary challenge, they’re fundamentally reshaping how consumers make...

Report

Pulse Report: real-time signals from Q2’s retail landscape (trust, value, AI)

Retail industry insights Retail is facing more complexity than ever, driven by technology shifts...

Report

Pulse Report: The relentless rise of generative AI (High Tech, Q2 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...

Report

Pulse Report: Financial Services, Q2 2025

Financial Services industry insights As innovation accelerates and uncertainty grows, consumers are rethinking how...

Report

G2 Grid® Report for User Research | Spring 2025

Cartoon character watching television with multiple pop ups

Report

The loyalty premium: how brand loyalty and consumer trust drive customer retention

What keeps customers coming back in 2025? According to UserTesting’s latest global research study...

Report

Pulse Report: Media and Entertainment, Q1 2025

Media and entertainment industry insights As the Media & Entertainment industry evolves, staying ahead...

Gina Bhawalkar, Principal Analyst, Forrester

Anahita Sultana, Total Economic Impact Consultant, Forrester

On-Demand Webinar

November 18, 2025

The 2026 Experience Survival Guide: Scaling Human Insight Across Every Team

Discover how AI and integrated tools are transforming experience research—making human insight faster, smarter, and scalable across UX, product, design, and marketing.

Learn more

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On-Demand Webinar

November 13, 2025

Why Your Self-Service Isn’t Working — And How to Fix It

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On-Demand Webinar

October 29, 2025

What’s new in UserTesting: October 2025 release

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On-Demand Webinar

October 22, 2025

Stop Guessing, Start Knowing: A Blueprint for Content Testing Maturity

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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

October 15, 2025

Inside the Human Insight Engine

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On-Demand Webinar

October 1, 2025

Creating content that converts

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On-Demand Webinar

September 17, 2025

Optimizing the digital account opening journey

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On-Demand Webinar

September 10, 2025

Seeing is understanding: how early adopters are using AI to buy

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On-Demand Webinar

September 3, 2025

Optimizing the e-commerce checkout process

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collection
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary term
Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customers
Customer stories
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
Learn more

Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Save your seat

Resource library

Featured resources

Effective AI: how to choose the right generative AI features—and build them fast

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

AI design decision making: how to build confidence under pressure

Two G2 Leaders. One Platform for Customer Insight.

How to test AI features: rethinking AI usability testing for conversational experiences

The responsible path to AI-accelerated Customer Insights

The business case for lean experimentation

“It feels like an emergency”: How Americans are reacting to the future of Social Security

Top market research thought leaders to follow in 2026

4 Reasons why CMOs need a new customer segmentation strategy in 2026

3 UX Features to make instant payments feel more secure

How to test mobile apps and websites

Stay ahead of the competition: how to use customer insights to outsmart your rivals

How to test prototypes that lead to confident, customer-centric design

Content that connects: a step-by-step guide to testing messaging that works

A guide to customer-first innovation and discovery

How to drive product waste out of your development process

A step-by-step guide to fast feature prioritization

Unlock what works: how to test your creative to connect, convert, and inspire

Enhance brand reputation for long-term success

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

Pulse Report: real-time signals from Q2’s media and entertainment landscape (streaming, AI, personalization)

Pulse Report: real-time signals from Q2’s healthcare landscape (trust, AI, telehealth)

Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty

Pulse Report: real-time signals from Q2’s retail landscape (trust, value, AI)

Pulse Report: The relentless rise of generative AI (High Tech, Q2 2025)

Pulse Report: Financial Services, Q2 2025

G2 Grid® Report for User Research | Spring 2025

The loyalty premium: how brand loyalty and consumer trust drive customer retention

Pulse Report: Media and Entertainment, Q1 2025

The 2026 Experience Survival Guide: Scaling Human Insight Across Every Team

Why Your Self-Service Isn’t Working — And How to Fix It

What’s new in UserTesting: October 2025 release

Stop Guessing, Start Knowing: A Blueprint for Content Testing Maturity

Inside the Human Insight Engine

Creating content that converts

Optimizing the digital account opening journey

Seeing is understanding: how early adopters are using AI to buy

Optimizing the e-commerce checkout process

Additional resources

Templates

Resource collections

Glossary

Customer stories

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

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