Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Report

G2 Grid® Report for User Research | Winter 2025

Blog

Cut your marketing spend: how customer insight lowers CAC

Marketing leaders are entering budget season with no margin for error. Expectations haven’t eased...

In 2026, retail success won’t come from more AI, but trusted AI. Learn why customer trust will define the next era of retail customer experience.

Blog

Retail’s 2026 Moment is about Trust

If you’re a retail or brand executive heading into the next planning cycle, you’re...

How AI, declining trust, and performance pressure will reshape marketing in 2026—and what brands must do to stand out and drive real impact.

Blog

AI, trust, and impact: what will shape marketing in 2026

Marketing is entering a new phase. AI is reshaping how work gets done—from how...

Blog

The UX of trust: designing experiences that keep customers coming back

The data is clear: companies that prioritize customer-obsessed strategies see 51% better customer retention...

Blog

The product triad reimagined: how designers lead across product, engineering, and business

Consisting of the product manager, designer, and the engineer, the product triad represents the...

Blog

Your AI knows what customers do—but only human insight explains why

“For the last ten years, Gong has been doing AI way before it was...

Blog

The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back

The hard truth about customer loyalty is that it can no longer be taken...

Blog

The Trust Gap: Why the Customer Journey in Banking Demands Better UX

The trust gap: Why the customer journey in banking demands better UX The banking...

Learn how AI shopping is reshaping holiday behavior in Germany, from gift discovery to deal hunting, and what builds trust with today’s AI-enabled consumers.

Blog

How AI is shaping holiday shopping in Germany

Holiday shopping in Germany is getting a digital upgrade, and the change is happening...

Guide

How to quickly test real-world, physical experiences

Testing customer experiences beyond the screen Many teams are familiar with testing digital experiences...

Guide

How to test mobile apps and websites

Summary The rules of software success in mobile computing are different from the desktop...

Guide

Stay ahead of the competition: how to use customer insights to outsmart your rivals

Ready to move beyond guesswork when it comes to your competitors? Competitive intelligence helps...

Guide

How to test prototypes that lead to confident, customer-centric design

Innovative designs start with insightful feedback Great designs mean intuitive, user-centric experiences that delight...

Guide

Content that connects: a step-by-step guide to testing messaging that works

Ready to take the guesswork out of your messaging? Content and message testing helps...

Guide

A guide to customer-first innovation and discovery

Unlocking the future of product innovation In today’s fast-paced and competitive business environment, staying...

Guide

How to drive product waste out of your development process

For decades, we’ve been forced to trade off between speed and quality when making...

Guide

A step-by-step guide to fast feature prioritization

Ready to take the guesswork out of your product roadmap? Feature prioritization helps teams...

Guide

Unlock what works: how to test your creative to connect, convert, and inspire

Ready to take the guesswork out of your creative? Creative testing helps teams make...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: Podcast: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

Pulse Report: real-time signals from Q2’s retail landscape (trust, value, AI)

Retail industry insights Retail is facing more complexity than ever, driven by technology shifts...

Report

Pulse Report: The relentless rise of generative AI (High Tech, Q2 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...

Report

Pulse Report: Financial Services, Q2 2025

Financial Services industry insights As innovation accelerates and uncertainty grows, consumers are rethinking how...

Report

G2 Grid® Report for User Research | Spring 2025

Cartoon character watching television with multiple pop ups

Report

The loyalty premium: how brand loyalty and consumer trust drive customer retention

What keeps customers coming back in 2025? According to UserTesting’s latest global research study...

Report

Pulse Report: Media and Entertainment, Q1 2025

Media and entertainment industry insights As the Media & Entertainment industry evolves, staying ahead...

Report

Pulse Report: Healthcare, Q1 2025

Healthcare industry insights The healthcare industry is undergoing significant transformation, with digital experiences playing...

Report

G2 Grid® Report for User Research | Winter 2025

Report

Pulse Report: Financial Services, Q1 2025

Financial Services industry insights The financial services industry is navigating a rapidly changing landscape...

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

September 17, 2025

Optimizing the digital account opening journey

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On-Demand Webinar

September 10, 2025

Seeing is understanding: how early adopters are using AI to buy

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On-Demand Webinar

September 3, 2025

Optimizing the e-commerce checkout process

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On-Demand Webinar

August 20, 2025

Unlocking smarter pricing and packaging decisions

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On-Demand Webinar

August 13, 2025

What's new in UserTesting: July 2025 release

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On-Demand Webinar

August 6, 2025

Turning competitor feedback into your strategic edge

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On-Demand Webinar

July 23, 2025

Pulse Report: Retail Q2 2025 overview

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Jennifer Artabane, VP, Product Management at UserTesting

On-Demand Webinar

July 10, 2025

What's new and what's next: the future of the UserTesting platform

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On-Demand Webinar

July 9, 2025

Discovery and innovation research

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Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customer stories
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
Learn more

Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.

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Resource library

Featured resources

Effective AI: how to choose the right generative AI features—and build them fast

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

Cut your marketing spend: how customer insight lowers CAC

Retail’s 2026 Moment is about Trust

AI, trust, and impact: what will shape marketing in 2026

The UX of trust: designing experiences that keep customers coming back

The product triad reimagined: how designers lead across product, engineering, and business

Your AI knows what customers do—but only human insight explains why

The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back

The Trust Gap: Why the Customer Journey in Banking Demands Better UX

How AI is shaping holiday shopping in Germany

How to quickly test real-world, physical experiences

How to test mobile apps and websites

Stay ahead of the competition: how to use customer insights to outsmart your rivals

How to test prototypes that lead to confident, customer-centric design

Content that connects: a step-by-step guide to testing messaging that works

A guide to customer-first innovation and discovery

How to drive product waste out of your development process

A step-by-step guide to fast feature prioritization

Unlock what works: how to test your creative to connect, convert, and inspire

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: Podcast: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

Pulse Report: real-time signals from Q2’s retail landscape (trust, value, AI)

Pulse Report: The relentless rise of generative AI (High Tech, Q2 2025)

Pulse Report: Financial Services, Q2 2025

G2 Grid® Report for User Research | Spring 2025

The loyalty premium: how brand loyalty and consumer trust drive customer retention

Pulse Report: Media and Entertainment, Q1 2025

Pulse Report: Healthcare, Q1 2025

G2 Grid® Report for User Research | Winter 2025

Pulse Report: Financial Services, Q1 2025

Optimizing the digital account opening journey

Seeing is understanding: how early adopters are using AI to buy

Optimizing the e-commerce checkout process

Unlocking smarter pricing and packaging decisions

What's new in UserTesting: July 2025 release

Turning competitor feedback into your strategic edge

Pulse Report: Retail Q2 2025 overview

What's new and what's next: the future of the UserTesting platform

Discovery and innovation research

Additional resources

Templates

Resource collections

Glossary

Customer stories

Pulse Report: Retail, Q1 2025

Get the latest news on events, research, and product launches