Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Featured resources

Teaser images for Effective AI:  How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Report

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

Blog

4 ways to test your brand

Even if your brand messaging is clear and consistent, that doesn't mean your audience...

Two colleagues looking at charts on a tablet

Blog

Benchmarking UX: how to track improvements over time

A fellow UX professional recently told me a fun story: Her boss came to...

product design principles

Blog

Top product design principles for creating standout products

Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...

product design prototyping

Blog

Mastering product design prototyping

Product design prototyping involves building early versions of a product to test and refine...

Blog

The ultimate guide to product roadmaps: strategies, templates, and best practices

As products grow more complex with additional features, platforms, and customer segments, it's important...

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Blog

A comprehensive guide to A/B testing for CRO and UX

Here's a familiar scenario: you're at a fork in the road with two different...

Woman conducting user research remotely with a panel of test participants on video

Blog

What is UX research?

How we think of and practice UX ( user experience ) research has evolved...

Blog

How to measure UX ROI and impact

UX teams often face the challenge of getting stakeholders excited about their findings and...

The Human Insight Summit Austin Texas 2024

Blog

Discover the best of Austin during THiS 2024

If you’re attending The Human Insight Summit (THiS) 2024 in Austin this October, you’re...

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Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
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Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
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Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: Podcast: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
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Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
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Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
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Season 12
Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

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Lija Hogan

Dana Bishop

On-Demand Webinar

June 23, 2023

The dawn of experience research and how we got here

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Lija Hogan

On-Demand Webinar

June 22, 2023

Prioritizing research for impact

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Thom Bartsch

On-Demand Webinar

June 7, 2023

Driving ROI through customer-centricity: actionable insights for insurance companies

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On-Demand Webinar

June 4, 2023

How to build a research repository without losing your mind

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Naksha

Tom

On-Demand Webinar

May 18, 2023

Unlock the 3 keys to successfully build digital products and experiences

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Lawrence

Candice

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

May 16, 2023

Get ahead of the competition

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Ashkan Eskandari

Kayla Brizo

On-Demand Webinar

May 10, 2023

Your restaurant’s customers love your food, but how do they feel about your app?

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On-Demand Webinar

April 27, 2023

Prioritising citizen experience for the future of a fully digitalised government

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On-Demand Webinar

April 27, 2023

DACH retailers in UX benchmark

Additional resources

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Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.

Human understanding. Human experiences.

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