Resources

Glossary

A repository of acronyms, jargon, and useful words for product and customer teams.

ALL A C D E F G H I L M N O P Q R S T U V W

P

Participant recruitment

The act of defining, finding and inviting representatives of your target audience into your user research or usability study.

Learn more

Path

Interactive Path Flows (IPFs) help you understand the behavioral data of the individuals who took your test. They illustrate the diverse paths users take to navigate a web-based experience you are testing.

Learn more

Persona

A persona is a description of a user that details their characteristics, pain points, and sometimes some personality traits, intended to serve as an archetype for real uses to help teams anticipate user needs.

Learn more

Personally Identifiable Information (PII)

Personally Identifiable Information (PII) is data that could be used to contact and discover the identity of a living person. Since many contributors use their personal devices for recorded tests, which must adhere to certain policies, PII should always be taken seriously.

Learn more

Phishing

Phishing is a method of cyber attacking, with the hopes that an unsuspecting individual will consensually offer personal and sensitive data through a form of communication that appears reputable but isn’t. Commonly, the goal is identify theft or financial gain and the most-used method is through email.

Learn more

Predictive analytics

Predictive analytics uses data, statistical algorithms, and machine learning techniques to predict future outcomes based on historical data.

Learn more

Product management

Product management is the intersection of business, technology, and UX to strategically drive the vision, development, market launch, and continual support and improvement of an organization’s products.

Learn more

Prototyping

Simple version of your final product, which you use to test the design before launch.

Learn more