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Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

Blog

How to improve your user experience

A customer's interaction with your website, mobile app, or digital experience can be a...

Blog

7 user experience (UX) principles based on psychological phenomena

In some ways, UX professionals are like psychologists. They need to understand people’s motivations...

Team sitting at conference table in office reviewing conversion rates

Blog

Usability testing vs. A/B testing

Usability and A/B testing create more customer-centric experiences and increase conversion rates . Although...

Blog

How to get customer feedback without negatively impacting CX

Creating a great customer experience (CX) and fostering a customer-centric culture requires one important...

Blog

3 reasons why organizations go without human insight

Today, terms like “customer experience” and “user centricity” litter countless websites. While organizations across...

Blog

The history and future of UserTesting AI

Last month, we launched the AI Insight Summary beta at the 2023 Human Insight...

Blog

Understand and avoid imposter participants in your experience research

As the number of digital products on the market continues to grow, organizations are...

Blog

Amplifying impact: The Human Insight Summit 2023

The Human Insight Summit (THiS) is UserTesting’s annual customer conference, and this year, we...

Blog

How to increase trust in consumer technology organizations

Tech consumers no longer have the same confidence in the applications and devices as...

Season 14
Ep. 223: Design leadership in the age of AI: slowing down to think better
Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.
Listen now
Season 14
Ep. 224: AI made design faster. Now leaders need to make it better.
Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.
Listen now
Season 14
Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework
Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.
Listen now
Season 14
Ep. 226: Customer insights become the advantage when AI can build anything
As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.
Listen now
Season 14
Ep. 227: AI can build almost anything now. That’s the problem.
Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.
Listen now
Season 14
Ep. 228: Future-proofing your UX career
Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.
Listen now
Season 14
Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.
Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.
Listen now
Season 14
Ep. 230: When the checkout disappears, who keeps the customer?
Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.
Listen now
Season 14
Ep. 231: AI can build anything. It still needs someone to point the way.
AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.
Listen now
Season 14
Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.
Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.
Listen now
Season 14
Ep. 233: The mindset shift that turns UX research into a strategic business advantage
Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.
Listen now
Season 14
Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.
Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.
Listen now
Season 14
Ep. 235: What a wedding DJ can teach you about user research
Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest. 
Listen now
Season 14
Ep. 236: UX for AI: why building faster is no substitute for building the right thing
Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.
Listen now
Season 14
Ep. 237: AI is making UX research faster. But are we asking the right questions?
Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.
Listen now
Season 14
Ep. 238: Stop staying in your lane: How AI is reshaping product teams
Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.
Listen now
Season 14
Ep. 239: The AI design trap: Why shipping faster isn’t enough
Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.
Listen now
Season 14
Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.
Explore Rich Mironov’s take on AI in product development and why faster coding still requires human judgment, customer discovery, and product strategy.
Listen now
Season 14
Ep. 241: The 80% problem: What AI still needs from humans
Explore why AI makes human expertise, judgment, taste and craft more important—and how teams can use AI to improve creativity without sacrificing quality.
Listen now
Season 14
Ep. 242: Why human intelligence matters more as AI gets smarter
Discover why UserTesting is becoming part of Auros and how human intelligence can help organizations build, test and evaluate more trustworthy AI. 
Listen now
Season 14
Ep. 243: The hidden cost of letting AI think for your customers
Jack Myers explores how human intelligence and AI can work together to strengthen empathy, judgment, customer insight, and better decision-making.
Listen now

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October 20, 2026

Bridging the Communication Gap: Leveraging AI to Ensure your Research Isn’t Lost in Translation

Join this session to learn more about how you can close the gap between insight and impact, so good research stops getting lost in translation.

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Mike McDowell, Principal Platform Marketing Manager

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September 30, 2026

The AI-Native Product Loop: Build, Test, Learn Without Slowing Down Workshop

Learn how AI-native teams integrate real customer feedback into every stage of product development to build faster, validate continuously, and ship with confidence.

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On-Demand Webinar

August 7, 2026

The AI-native product loop: build, test, learn—without slowing down

This session walks through a practical, hands-on workflow for integrating user research into AI-speed development so that validation with real customers becomes a natural step in your process rather than a separate workstream.

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On-Demand Webinar

August 5, 2026

Evolve your UX research strategy to win in an AI world

Discover how leading UX teams combine AI and human expertise to accelerate research, reduce uncertainty, and make smarter design decisions.

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July 23, 2026

Moving at the speed of AI: keeping customer insight at the heart of every decision

Learn how to validate faster with AI without losing confidence. Experts from AJ Bell, Lloyds Bank & UserTesting share practical UX research strategies.

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July 22, 2026

Fast, trusted insight embedded in AI and design workflows

See how the July 2026 release embeds trusted customer insight into your AI and design workflows. Live July 22, 11am ET. Save your seat.

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On-Demand Webinar

July 8, 2026

Designing with Confidence at Scale: how AI is changing the way UX teams generate and share insight

Discover how AI is helping UX teams generate, validate, and share insights faster while keeping human expertise at the center of better design decisions.

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On-Demand Webinar

July 6, 2026

Designing a winning streaming service for the World Cup

Learn how SBS On Demand's 3-person UX team used user testing to hit #1 in the App Store and reach 4.5M viewers during the FIFA World Cup.

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Julien Bourjot-Deparis, Staff Research Consultant, UserTesting

Nastia Koro, Staff UX Research Consultant, UserTesting

On-Demand Webinar

June 24, 2026

Research in the age of AI: how to stay relevant, build trust, and prove your worth

Explore how AI is reshaping UX research and learn practical strategies to stay relevant, build trust, and prove your value as a researcher.

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

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How to reach harder-to-find audiences
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Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

State of Synthetic Users: Research Report | UserTesting

Start here to create great customer experiences

How to improve your user experience

7 user experience (UX) principles based on psychological phenomena

Usability testing vs. A/B testing

How to get customer feedback without negatively impacting CX

3 reasons why organizations go without human insight

The history and future of UserTesting AI

Understand and avoid imposter participants in your experience research

Amplifying impact: The Human Insight Summit 2023

How to increase trust in consumer technology organizations

No results

Ep. 223: Design leadership in the age of AI: slowing down to think better

Ep. 224: AI made design faster. Now leaders need to make it better.

Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework

Ep. 226: Customer insights become the advantage when AI can build anything

Ep. 227: AI can build almost anything now. That’s the problem.

Ep. 228: Future-proofing your UX career

Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.

Ep. 230: When the checkout disappears, who keeps the customer?

Ep. 231: AI can build anything. It still needs someone to point the way.

Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.

Ep. 233: The mindset shift that turns UX research into a strategic business advantage

Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.

Ep. 235: What a wedding DJ can teach you about user research

Ep. 236: UX for AI: why building faster is no substitute for building the right thing

Ep. 237: AI is making UX research faster. But are we asking the right questions?

Ep. 238: Stop staying in your lane: How AI is reshaping product teams

Ep. 239: The AI design trap: Why shipping faster isn’t enough

Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.

Ep. 241: The 80% problem: What AI still needs from humans

Ep. 242: Why human intelligence matters more as AI gets smarter

Ep. 243: The hidden cost of letting AI think for your customers

No results

No results

Bridging the Communication Gap: Leveraging AI to Ensure your Research Isn’t Lost in Translation

The AI-Native Product Loop: Build, Test, Learn Without Slowing Down Workshop

The AI-native product loop: build, test, learn—without slowing down

Evolve your UX research strategy to win in an AI world

Moving at the speed of AI: keeping customer insight at the heart of every decision

Fast, trusted insight embedded in AI and design workflows

Designing with Confidence at Scale: how AI is changing the way UX teams generate and share insight

Designing a winning streaming service for the World Cup

Research in the age of AI: how to stay relevant, build trust, and prove your worth

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

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