Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Talk to sales

Featured resources

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Report

G2 Grid® Report for User Research | Winter 2025

mid-adult-woman-signing-documents-at-car-workshop

Blog

The RITE way to better UX: Rapid Iterative Testing and Evaluation

“We need to stop talking about efficiency. We need to talk about being effective.”...

Blog

Beyond the pixel: how design metrics drive better decisions

UX design used to live in the realm of the subjective. Now, it’s a...

HERO Image - Mature-professional-explaining project-details-to-young-customers

Blog

The customer success evolution: From churn prevention to value creation

For years, customer success was defined by one primary goal: prevent customers from leaving...

Discover how shoppers use AI during Black Friday 2025 and why retailers must bridge efficiency and trust to meet rising consumer expectations.

Blog

Black Friday 2025: the first AI-native shopping season

New research from UserTesting reveals how shoppers use AI during Black Friday, and why...

2026 Marketing Priorities Study Hero Image

Blog

The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders

Marketing is changing faster than most teams can keep up, and 2026 is shaping...

Market research helps businesses understand their customers and competitors to make smarter decisions. Learn what market research is, why it matters, and how to do it effectively.

Blog

What is market research?

Imagine designing a product without ever seeing how people use it. You might get...

Explore how human insight and testing elevate conversational AI quality and customer experience, with insights from UserTesting’s Duncan Shingleton.

Blog

The missing link in AI: Human Insight loops for customer-centric conversations

Most AI teams obsess over scale, speed, and efficiency—yet the biggest breakthroughs often come...

Blog

Can AI really understand good design—or just imitate it?

AI can generate designs in seconds. Yet speed and volume only matter if the...

Blog

Friction kills retention: how UX design best practices can be the front line against churn

The classic sales and marketing question of “is it more important to acquire a...

Guide

Enhance brand reputation for long-term success

Strengthen brand reputation and brand perception, refine messaging, and maintain consistency across every touchpoint...

TEASER-The Future of Banking Contact Centers-Improving Containment and Support-2025-960x540

Guide

The future of banking contact centers: improving containment and self-service

What happens when your customers are trapped in an endless loop of bad automation...

Guide

Unlocking campaign effectiveness: a step-by-step guide to driving impact before launch

The most effective marketing teams design for impact from the start. Campaigns that reach...

Digital assets for Usertesting 2025 UK banking benchmarking report, Teaser image

Guide

UK Retail Benchmark 2025

Competitive benchmarking 4 of the UK's top retailers The quality of a digital shopping...

Guide

2025 UK Banking Benchmark Report

Benchmarking 6 of the UK's premium digital account opening experiences The quality of a...

Guide

Keys to impactful designs that drive goal conversion rates

Design’s role in creating business impact In 2025, 89% of companies will compete primarily...

Guide

Optimizing conversion rates for retail and consumer brands

Accelerate growth and streamline operations by crafting frictionless ecommerce experiences that reduce cart abandonment...

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

Guide

Boost website conversions with real user feedback

Stop losing revenue to website friction: a data-driven approach to increasing website conversion optimization...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: Podcast: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

Pulse Report: Tech, Q1 2025

Tech Industry Insights In the Tech industry, staying ahead of rapid change isn’t just...

Report

Pulse Report: Retail, Q1 2025

Retail industry insights

Cartoon character watching television with multiple pop ups

Report

Stream fatigue goes global: survey reveals viewers spend days deciding what to watch

The era of streaming promised convenience, variety, and flexibility—entertainment on demand, free from the...

Report

Pulse Report: Financial Services, Q4 2024

Financial Services industry insights The financial services industry is navigating a rapidly changing landscape...

Report

Pulse Report: High-tech, Q4 2024

High-tech industry insights In the high-tech industry, staying ahead of rapid change isn’t just...

Report

Pulse Report: Media and Entertainment, Q4 2024

Media and entertainment industry insights As the media and entertainment industry evolves, staying ahead...

Report

Generative AI chatbots: overhyped but still underestimated

Key takeaways: At age 2, the most successful newcomer in tech history has a...

Report

Pulse Report: Healthcare, Q4 2024

Healthcare industry insights The healthcare industry is undergoing significant transformation, with digital experiences playing...

Report

AI and insurance CX: consumer trust, challenges, and opportunities in a digital era

It’s hard to overstate the complexities of navigating the modern insurance landscape, and the...

teaser image for webinar chorus dark blue

Diane Harding, Senior Product Marketing Manager

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 27, 2025

Fix the gaps: how to optimize the customer journey for better ROAS and higher ROI

Learn more

On-Demand Webinar

June 26, 2025

Pulse Report: Tech, Q2 2025 overview

Learn more

On-Demand Webinar

June 25, 2025

Mobile and physical experience testing

Learn more

Meg Roebling, Director Head of Design, Citi

On-Demand Webinar

June 17, 2025

Pulse Report: Financial Services, Q2 2025 overview

Learn more

On-Demand Webinar

June 11, 2025

Usability testing and customer journey mapping to optimize experiences at every touchpoint

Learn more

On-Demand Webinar

June 10, 2025

Benchmarking experiences to drive change

Learn more

On-Demand Webinar

June 5, 2025

Advertising about AI: what resonates and why

Learn more

On-Demand Webinar

May 28, 2025

How to test prototypes and feature prioritization that lead to confident, customer-centric design

Learn more

On-Demand Webinar

May 27, 2025

Moderated vs. unmoderated research: a practical guide to choosing the right method for better insights

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
Learn more
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
Learn more
Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
Learn more
Customer stories
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
Learn more

Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.

Get the report

Resource library

Featured resources

Effective AI: how to choose the right generative AI features—and build them fast

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

The RITE way to better UX: Rapid Iterative Testing and Evaluation

Beyond the pixel: how design metrics drive better decisions

The customer success evolution: From churn prevention to value creation

Black Friday 2025: the first AI-native shopping season

The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders

What is market research?

The missing link in AI: Human Insight loops for customer-centric conversations

Can AI really understand good design—or just imitate it?

Friction kills retention: how UX design best practices can be the front line against churn

Enhance brand reputation for long-term success

The future of banking contact centers: improving containment and self-service

Unlocking campaign effectiveness: a step-by-step guide to driving impact before launch

UK Retail Benchmark 2025

2025 UK Banking Benchmark Report

Keys to impactful designs that drive goal conversion rates

Optimizing conversion rates for retail and consumer brands

Effective AI: how to choose the right generative AI features—and build them fast

Boost website conversions with real user feedback

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: Podcast: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

Pulse Report: Tech, Q1 2025

Pulse Report: Retail, Q1 2025

Stream fatigue goes global: survey reveals viewers spend days deciding what to watch

Pulse Report: Financial Services, Q4 2024

Pulse Report: High-tech, Q4 2024

Pulse Report: Media and Entertainment, Q4 2024

Generative AI chatbots: overhyped but still underestimated

Pulse Report: Healthcare, Q4 2024

AI and insurance CX: consumer trust, challenges, and opportunities in a digital era

Fix the gaps: how to optimize the customer journey for better ROAS and higher ROI

Pulse Report: Tech, Q2 2025 overview

Mobile and physical experience testing

Pulse Report: Financial Services, Q2 2025 overview

Usability testing and customer journey mapping to optimize experiences at every touchpoint

Benchmarking experiences to drive change

Advertising about AI: what resonates and why

How to test prototypes and feature prioritization that lead to confident, customer-centric design

Moderated vs. unmoderated research: a practical guide to choosing the right method for better insights

Additional resources

Templates

Resource collections

Glossary

Customer stories

Pulse Report: Retail, Q1 2025

Get the latest news on events, research, and product launches