Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...
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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Report

G2 Grid® Report for User Research | Winter 2025

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Start here to create great customer experiences

Blog

Testing your mobile healthcare experience

The healthcare landscape is changing rapidly due to technological advances and the proliferation of...
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Blog

Launching UserTesting AI video series — All Things AI

UserTesting is excited to announce the launch of All Things AI, a video series...
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Blog

5 ways media and entertainment organizations increase customer engagement

Customer engagement strategies are an important approach for improving customer lifetime value, revenue, and...
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Blog

How to test automotive experiences

As the automotive industry continues to undergo digital transformation, user experience (UX) and user...
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Blog

How to upgrade the digital customer experience in the travel and hospitality industry

For the best user experience (UX), the traveler’s journey must be optimized for ease...
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Blog

3 signs it's time for human insight

If you’re part of an organization that has yet to implement a human insight...
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Blog

Best practices for optimizing digital healthcare experiences

The healthcare industry has undergone a digital transformation. Patients rely on digital platforms more...
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Blog

Testing your patient portal UX

Patient portals have become crucial in the healthcare industry and patient experience. They allow...
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Blog

Mastering the UX design process

Without a user experience design process, organizations can spend a significant amount of time...
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  • 3x CMO Joe Chernov shares why CMOs need to think beyond pipeline on the Insights Unlocked podcast

    Season 12

    Ep. 188: Why brand matters and how CMOs are playing out of position

    3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
    Listen now
  • DemandMaven's Asia Orangio on the Insights Unlocked podcast

    Season 12

    Ep. 189: Unlocking SaaS growth with fast, focused customer research

    Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
    Listen now
  • Content Marketing expert Joe Pulizzi on the Insights Unlocked podcast

    Season 12

    Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

    Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
    Listen now
  • Dr. John Whalen on the Insights Unlocked podcast talking about simulated users and other AI tools for UX research

    Season 12

    Ep. 191: How AI in UX research is augmenting (not replacing) human insight

    Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
    Listen now
  • Sangram Vajre from GTM Partners is on the Insights Unlocked podcast talking about the importance of knowing your customers

    Season 12

    Ep. 192: Why knowing your customers is the smartest GTM strategy

    Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
    Listen now
  • Outwitly's Sara Fortier on the Insights Unlocked podcast discussing the importance of human-centered design in an AI world

    Season 12

    Ep. 193: Why human-centered design still matters in an AI world

    UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
    Listen now
  • Foundation's Ross Simmonds on the Insights Unlocked podcast talking about finding the content-market fit that your audience cares about

    Season 12

    Ep. 194: Finding the content-market fit your customers care about

    Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
    Listen now
  • Ema's Surojit Chatterjee joins the Insights Unlocked podcast to discuss AI employees and the future of work

    Season 12

    Ep. 195: AI employees and the future of work with Surojit Chatterjee

    Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
    Listen now
  • Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.

    Season 12

    Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

    Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
    Listen now

  • Season 12

    Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

    Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
    Listen now
  • Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.

    Season 12

    Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

    Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
    Listen now
  • Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.

    Season 12

    Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

    Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
    Listen now
  • Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.

    Season 12

    Ep. 200: Why conversational AI is already reshaping user experience design

    Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
    Listen now
  • Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.

    Season 12

    Ep. 201: Why AI in user research isn’t replacing real people (yet)

    Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
    Listen now

  • Season 12

    Ep. 202: Why the evolving role of designers changes everything

    Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
    Listen now

  • Season 12

    Ep. 203: Podcast: The future of customer insights starts in 2026

    Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
    Listen now
  • Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.

    Season 12

    Ep. 204: What UX and CX leaders are talking about heading into 2026

    Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
    Listen now
  • Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.

    Season 12

    Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

    Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
    Listen now
  • Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.

    Season 12

    Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

    Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
    Listen now
  • UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.

    Season 12

    Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

    UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
    Listen now

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Check out the latest Webinars:

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Jahvita Rastafari, Senior Director, Brand Marketing at UserTesting
Elijah Woolery
Aarron Walter

Upcoming Webinar

March 12, 2026

Design Confidence Under Pressure: Making Decisions You Can Defend in the Age of AI

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Lacey
Taylor Cooney
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

February 11, 2026

January product release webinar

In this webinar, we’ll walk through UserTesting’s January product release and show how new AI-powered summaries and the Results API help teams reduce time spent reviewing raw data, improve the quality of feedback, and extend customer insights beyond the UserTesting platform.

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Margaret Williamson
Hugh McLoone, Sr. UX Research Manager, TMobile
Marc Majers, Head of User Research, Progressive

On-Demand Webinar

February 3, 2026

The Future of Insight: How Information Workers Leverage AI + Human Understanding to Drive Smarter Decisions

Discover how UX research leaders at T-Mobile and Progressive are pairing human insight with emerging AI capabilities to make smarter, faster decisions. In this session, Hugh McLoone and Marc Majers share how their teams are using AI to accelerate analysis, improve decision-making, and shape the design of new AI-driven experiences, while still ensuring quality, ethics, and human understanding remain at the center of their workflows.

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Bobby Meixner
Gina Bhawalkar, Principal Analyst, Forrester
Anahita Sultana, Total Economic Impact Consultant, Forrester

On-Demand Webinar

November 18, 2025

The 2026 Experience Survival Guide: Scaling Human Insight Across Every Team

Discover how AI and integrated tools are transforming experience research—making human insight faster, smarter, and scalable across UX, product, design, and marketing.

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Niels Siebenborn | Deutsche Bank
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Tom Charteris

On-Demand Webinar

November 13, 2025

Why Your Self-Service Isn’t Working — And How to Fix It

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On-Demand Webinar

October 29, 2025

What’s new in UserTesting: October 2025 release

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Omar Akhtar

On-Demand Webinar

October 22, 2025

Stop Guessing, Start Knowing: A Blueprint for Content Testing Maturity

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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

October 15, 2025

Inside the Human Insight Engine

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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

October 1, 2025

Creating content that converts

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Additional resources

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    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

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    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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    Customer stories

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

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Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.

Get the report
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