Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

MCP product release 2026

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

Digital assets for User Interviews The State of Synthetic Users report

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

Start here to create great customer experiences

Blog

What's growth hacking and how does it relate to UX?

Growth hacking has been around for a decade or more. It can sometimes be...

Blog

How mature is your approach to UX?

How mature is your organization's approach to UX? By understanding your organization's current commitment...
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Blog

Two-factor authentication: how security and UX work together

Two-factor authentication is important for maintaining security, but adding it into the UX can...
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Blog

Accessibility testing: tips and best practices from industry leaders

Many companies want to conduct accessibility evaluations by running usability testing for people with...

Blog

Three tips to get started with rapid UX research

We all want to execute thoroughly-planned, insightful research across all products and solutions. This...
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Blog

How to ask ‘the right’ questions in user research

Asking useful questions that generate valuable answers is a skill that takes time, practice...
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Blog

11 tips for effectively screening test participants

When you're conducting user research, you need to make sure that you're effectively screening...

Blog

Integrating UX design into SAFe agile framework

In today's fast-paced digital landscape, organizations increasingly adopt the Scaled Agile Framework (SAFe) to...

Blog

What do UX designers need to know about accessibility?

When you think of accessibility, you might picture a user with a visual or...

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  • 3x CMO Joe Chernov shares why CMOs need to think beyond pipeline on the Insights Unlocked podcast

    Season 12

    Ep. 188: Why brand matters and how CMOs are playing out of position

    3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
  • DemandMaven's Asia Orangio on the Insights Unlocked podcast

    Season 12

    Ep. 189: Unlocking SaaS growth with fast, focused customer research

    Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
  • Content Marketing expert Joe Pulizzi on the Insights Unlocked podcast

    Season 12

    Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

    Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
  • Dr. John Whalen on the Insights Unlocked podcast talking about simulated users and other AI tools for UX research

    Season 12

    Ep. 191: How AI in UX research is augmenting (not replacing) human insight

    Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
  • Sangram Vajre from GTM Partners is on the Insights Unlocked podcast talking about the importance of knowing your customers

    Season 12

    Ep. 192: Why knowing your customers is the smartest GTM strategy

    Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
  • Outwitly's Sara Fortier on the Insights Unlocked podcast discussing the importance of human-centered design in an AI world

    Season 12

    Ep. 193: Why human-centered design still matters in an AI world

    UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
  • Foundation's Ross Simmonds on the Insights Unlocked podcast talking about finding the content-market fit that your audience cares about

    Season 12

    Ep. 194: Finding the content-market fit your customers care about

    Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
  • Ema's Surojit Chatterjee joins the Insights Unlocked podcast to discuss AI employees and the future of work

    Season 12

    Ep. 195: AI employees and the future of work with Surojit Chatterjee

    Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
  • Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.

    Season 12

    Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

    Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
  • PODCAST-Ep197-Bill-Macaitis-teaser images 410x205

    Season 12

    Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

    Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
  • Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.

    Season 12

    Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

    Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
  • Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.

    Season 12

    Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

    Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
  • Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.

    Season 12

    Ep. 200: Why conversational AI is already reshaping user experience design

    Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
  • Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.

    Season 12

    Ep. 201: Why AI in user research isn’t replacing real people (yet)

    Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
  • PODCAST-Ep202-Lacey-Fabrizio-InsightsUnlocked-teaser

    Season 12

    Ep. 202: Why the evolving role of designers changes everything

    Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
  • PODCAST-Ep203-Mike-McDowell-teaser

    Season 12

    Ep. 203: The future of customer insights starts in 2026

    Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
  • Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.

    Season 12

    Ep. 204: What UX and CX leaders are talking about heading into 2026

    Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
  • Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.

    Season 12

    Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

    Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
  • Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.

    Season 12

    Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

    Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
  • UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.

    Season 12

    Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

    UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.

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Check out the latest Webinars:

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Mike McDowell, Principal Platform Marketing Manager

Upcoming Webinar

September 30, 2026

The AI-Native Product Loop: Build, Test, Learn Without Slowing Down

Learn how AI-native teams integrate real customer feedback into every stage of product development to build faster, validate continuously, and ship with confidence.

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Ranjitha Kumar
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

August 7, 2026

The AI-native product loop: build, test, learn—without slowing down

This session walks through a practical, hands-on workflow for integrating user research into AI-speed development so that validation with real customers becomes a natural step in your process rather than a separate workstream.

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Lija Hogan
Irina
Tom

On-Demand Webinar

August 5, 2026

Evolve your UX research strategy to win in an AI world

Discover how leading UX teams combine AI and human expertise to accelerate research, reduce uncertainty, and make smarter design decisions.

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Claire Egloff
Rose Clarkson

On-Demand Webinar

July 23, 2026

Moving at the speed of AI: keeping customer insight at the heart of every decision

Learn how to validate faster with AI without losing confidence. Experts from AJ Bell, Lloyds Bank & UserTesting share practical UX research strategies.

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Lacey Fabrizio
Alison Held
Andrew Johnson

On-Demand Webinar

July 22, 2026

Fast, trusted insight embedded in AI and design workflows

See how the July 2026 release embeds trusted customer insight into your AI and design workflows. Live July 22, 11am ET. Save your seat.

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Bobby Meixner

On-Demand Webinar

July 8, 2026

Designing with Confidence at Scale: how AI is changing the way UX teams generate and share insight

Discover how AI is helping UX teams generate, validate, and share insights faster while keeping human expertise at the center of better design decisions.

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Ulf Sthamer
Minh Biney

On-Demand Webinar

July 6, 2026

Designing a winning streaming service for the World Cup

Learn how SBS On Demand's 3-person UX team used user testing to hit #1 in the App Store and reach 4.5M viewers during the FIFA World Cup.

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Julien Bourjot-Deparis, Staff Research Consultant, UserTesting
Nastia Koro, Staff UX Research Consultant, UserTesting

On-Demand Webinar

June 24, 2026

Research in the age of AI: how to stay relevant, build trust, and prove your worth

Explore how AI is reshaping UX research and learn practical strategies to stay relevant, build trust, and prove your value as a researcher.

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Bran Erkel
Basel Fakhoury
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 4, 2026

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Learn how the UserTesting and User Interviews integration helps teams reach niche and regulated audiences faster and streamline recruiting for research.

Additional resources

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    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

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    Resource collection

    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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    Glossary term

    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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    Customers

    75 of Fortune 100

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

  • How to reach harder-to-find audiences
  • When to use advanced screening and manual recruiting
  • How teams scale diary studies and real customer research