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Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Report

G2 Grid® Report for User Research | Winter 2025

Blog

Your AI knows what customers do—but only human insight explains why

“For the last ten years, Gong has been doing AI way before it was...

Blog

The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back

The hard truth about customer loyalty is that it can no longer be taken...

Blog

The Trust Gap: Why the Customer Journey in Banking Demands Better UX

The trust gap: Why the customer journey in banking demands better UX The banking...

Learn how AI shopping is reshaping holiday behavior in Germany, from gift discovery to deal hunting, and what builds trust with today’s AI-enabled consumers.

Blog

How AI is shaping holiday shopping in Germany

Holiday shopping in Germany is getting a digital upgrade, and the change is happening...

mid-adult-woman-signing-documents-at-car-workshop

Blog

The RITE way to better UX: Rapid Iterative Testing and Evaluation

“We need to stop talking about efficiency. We need to talk about being effective.”...

Blog

Beyond the pixel: how design metrics drive better decisions

UX design used to live in the realm of the subjective. Now, it’s a...

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Blog

The customer success evolution: From churn prevention to value creation

For years, customer success was defined by one primary goal: prevent customers from leaving...

Discover how shoppers use AI during Black Friday 2025 and why retailers must bridge efficiency and trust to meet rising consumer expectations.

Blog

Black Friday 2025: the first AI-native shopping season

New research from UserTesting reveals how shoppers use AI during Black Friday, and why...

2026 Marketing Priorities Study Hero Image

Blog

The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders

Marketing is changing faster than most teams can keep up, and 2026 is shaping...

Guide

How to enhance design efficiency through continuous user feedback

One of the most powerful tools in a designer’s toolbox is feedback. Design teams...

Guide

Improving NPS through user insights: a quick-start guide

For UX researchers, UX leaders, Product leaders, and emerging roles like UX Research Operations...

Guide

Increase digital bank account opening

Drive growth and efficiency at retail banks by creating seamless digital account experiences that...

Guide

Guide to choosing the right UX research platform

Delivering exceptional customer experiences starts with a deep understanding of your users—their needs, behaviors...

Digital assets for Usertesting 2024 UK banking benchmarking report

Guide

2024 UK Banking Benchmark Report

Competitive benchmarking 5 of the UK's biggest consumer banks The quality of a digital...

Digital assets for Usertesting 2024 UK travel benchmarking report, Teaser, Teaser image

Guide

2024 UserTesting travel Benchmark Report

Competitive benchmarking 5 of the UK's biggest package holiday sites The quality of a...

Guide

The product executive’s guide to user feedback

Most product leaders assume they must choose between fast shipping products and optimizing customer...

Guide

Calculating and communicating the ROI of product design

In an era of shrinking budgets and accelerating product demands, product designers are being...

Guide

Deconstructing the rise of fintechs

T rendy. Innovative. Exciting. Those aren’t the words usually used to describe traditional financial...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

Pulse Report: Healthcare, Q4 2024

Healthcare industry insights The healthcare industry is undergoing significant transformation, with digital experiences playing...

Report

AI and insurance CX: consumer trust, challenges, and opportunities in a digital era

It’s hard to overstate the complexities of navigating the modern insurance landscape, and the...

Report

Pulse Report: Retail, Q4 2024

Retail industry insights

Report

2024 UserTesting Retail Benchmark Report

Report

Which online grocery retailers deliver an exceptional customer experience?

This report is for retail executives working to deliver seamless online shopping digital experiences...

The UK Banking Empathy Experience Index | Teaser Image

Report

The UK Banking Empathy Experience Index (EXi)

Why read this report It has been over a year since government legislation has...

Report

UserTesting Empathy Experience Index (EXi) Report: multichannel retail

The pandemic forced organizations to change the way they do business and deliver experiences...

Report

Use case guidebook: testing financial services experiences

Report

As seen on my feed: a global study of social media shopping behaviors

It’s difficult to overstate the impact of social media on nearly every aspect of...

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 11, 2025

Usability testing and customer journey mapping to optimize experiences at every touchpoint

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On-Demand Webinar

June 10, 2025

Benchmarking experiences to drive change

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On-Demand Webinar

June 5, 2025

Advertising about AI: what resonates and why

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On-Demand Webinar

May 28, 2025

How to test prototypes and feature prioritization that lead to confident, customer-centric design

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On-Demand Webinar

May 27, 2025

Moderated vs. unmoderated research: a practical guide to choosing the right method for better insights

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On-Demand Webinar

May 21, 2025

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Alfonso de la Nuez, Strategic Evangelist & Co-Founder at UserTesting

On-Demand Webinar

May 20, 2025

Unified, evolved, empowered: the vision behind the UserTesting platform

Learn more

On-Demand Webinar

May 14, 2025

Unlock what works: how to test messaging and creative to connect, convert, and inspire

Learn more

teaser image for webinar chorus dark blue

Lara White, Senior Director, Digital Marketing and Integrated Campaign Strategy

On-Demand Webinar

May 12, 2025

Launch with confidence: a 6-step framework for high-performing campaigns

Learn more

Additional resources

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Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customers
Customer stories
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Save your seat

Resource library

Featured resources

Effective AI: how to choose the right generative AI features—and build them fast

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

Your AI knows what customers do—but only human insight explains why

The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back

The Trust Gap: Why the Customer Journey in Banking Demands Better UX

How AI is shaping holiday shopping in Germany

The RITE way to better UX: Rapid Iterative Testing and Evaluation

Beyond the pixel: how design metrics drive better decisions

The customer success evolution: From churn prevention to value creation

Black Friday 2025: the first AI-native shopping season

The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders

How to enhance design efficiency through continuous user feedback

Improving NPS through user insights: a quick-start guide

Increase digital bank account opening

Guide to choosing the right UX research platform

2024 UK Banking Benchmark Report

2024 UserTesting travel Benchmark Report

The product executive’s guide to user feedback

Calculating and communicating the ROI of product design

Deconstructing the rise of fintechs

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

Pulse Report: Healthcare, Q4 2024

AI and insurance CX: consumer trust, challenges, and opportunities in a digital era

Pulse Report: Retail, Q4 2024

2024 UserTesting Retail Benchmark Report

Which online grocery retailers deliver an exceptional customer experience?

The UK Banking Empathy Experience Index (EXi)

UserTesting Empathy Experience Index (EXi) Report: multichannel retail

Use case guidebook: testing financial services experiences

As seen on my feed: a global study of social media shopping behaviors

Usability testing and customer journey mapping to optimize experiences at every touchpoint

Benchmarking experiences to drive change

Advertising about AI: what resonates and why

How to test prototypes and feature prioritization that lead to confident, customer-centric design

Moderated vs. unmoderated research: a practical guide to choosing the right method for better insights

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Unified, evolved, empowered: the vision behind the UserTesting platform

Unlock what works: how to test messaging and creative to connect, convert, and inspire

Launch with confidence: a 6-step framework for high-performing campaigns

Additional resources

Templates

Resource collections

Glossary

Customer stories

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

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