Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Report

G2 Grid® Report for User Research | Winter 2025

Blog

From reactive to proactive: The future of personalised banking UX

Your bank knows your balance without understanding your mindset. For years, most banks have...

Blog

Beyond data: Why churn happens between the metrics

Your analytics dashboard shows a customer reduced login frequency by 60% over three months...

Blog

Design feedback loops: the secret to faster, smarter, more confident teams

Every designer knows the tension between creativity and certainty. Designers pour hours into crafting...

engineers are working at 3d printing workshop

Blog

Stop shipping guesswork: How prelaunch testing cut 25% of iterations

Every product team knows the frustration of rework: revisiting features that didn’t land, redesigning...

app design technology and failure concept stress

Blog

What's the cost of bad UX?

Ever clicked a button that didn't respond, searched for something that should be easy...

Blog

Here are America’s favorite Halloween candy and costumes in 2025

Every October, store shelves fill with sugar, sequins, and storytelling. Halloween is more than...

Blog

Friction to flow: lessons from the Total Economic Impact™ study

Every digital team is chasing the same goal: deliver better experiences faster. But there’s...

Blog

Which color sells the best?

Walk into a store and you’ll probably notice the price tags, the layout, maybe...

Blog

Customer journey optimization: 5 KPIs to reduce bounce and convert

Marketing does not end with a click. It begins there. Digital marketing teams spend...

Guide

How to build customer-centric products without slowing down development

Introduction: The product manager’s dilemma Product managers face an ever-present challenge: deliver innovative, high-quality...

Guide

How to enhance design efficiency through continuous user feedback

One of the most powerful tools in a designer’s toolbox is feedback. Design teams...

Guide

Improving NPS through user insights: a quick-start guide

For UX researchers, UX leaders, Product leaders, and emerging roles like UX Research Operations...

Guide

Increase digital bank account opening

Drive growth and efficiency at retail banks by creating seamless digital account experiences that...

Guide

Guide to choosing the right UX research platform

Delivering exceptional customer experiences starts with a deep understanding of your users—their needs, behaviors...

Digital assets for Usertesting 2024 UK banking benchmarking report

Guide

2024 UK Banking Benchmark Report

Competitive benchmarking 5 of the UK's biggest consumer banks The quality of a digital...

Digital assets for Usertesting 2024 UK travel benchmarking report, Teaser, Teaser image

Guide

2024 UserTesting travel Benchmark Report

Competitive benchmarking 5 of the UK's biggest package holiday sites The quality of a...

Guide

The product executive’s guide to user feedback

Most product leaders assume they must choose between fast shipping products and optimizing customer...

Guide

Calculating and communicating the ROI of product design

In an era of shrinking budgets and accelerating product demands, product designers are being...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: Podcast: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

Pulse Report: Retail, Q4 2024

Retail industry insights

Report

2024 UserTesting Retail Benchmark Report

Report

Which online grocery retailers deliver an exceptional customer experience?

This report is for retail executives working to deliver seamless online shopping digital experiences...

The UK Banking Empathy Experience Index | Teaser Image

Report

The UK Banking Empathy Experience Index (EXi)

Why read this report It has been over a year since government legislation has...

Report

UserTesting Empathy Experience Index (EXi) Report: multichannel retail

The pandemic forced organizations to change the way they do business and deliver experiences...

Report

Use case guidebook: testing financial services experiences

Report

As seen on my feed: a global study of social media shopping behaviors

It’s difficult to overstate the impact of social media on nearly every aspect of...

Report

Credit unions and small banks: level up your CX expertise

For decades, credit unions and small banks have tailored their offerings to customers and...

Report

Consumer perceptions of AI in retail and ecommerce

As our lives become increasingly digital, understanding how shoppers feel about their experiences is...

On-Demand Webinar

May 21, 2025

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Alfonso de la Nuez, Strategic Evangelist & Co-Founder at UserTesting

On-Demand Webinar

May 20, 2025

Unified, evolved, empowered: the vision behind the UserTesting platform

Learn more

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

May 14, 2025

Unlock what works: how to test messaging and creative to connect, convert, and inspire

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teaser image for webinar chorus dark blue

Lara White, Senior Director, Digital Marketing and Integrated Campaign Strategy

On-Demand Webinar

May 12, 2025

Launch with confidence: a 6-step framework for high-performing campaigns

Learn more

On-Demand Webinar

May 8, 2025

How to drive product waste out of your development process

Learn more

Cecelia Xu, Principal Product Marketing Manager at UserTesting

On-Demand Webinar

April 30, 2025

UserTesting April 2025 product release

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Rachel Walsh, Senior Director of UX Research at UserTesting

On-Demand Webinar

April 17, 2025

Increasing containment rates in Banking contact centers—optimizing the entire support journey

Learn more

Diane Harding, Senior Product Marketing Manager

On-Demand Webinar

April 14, 2025

The brand strategist's playbook: how to elevate, protect, and strengthen your brand

Learn more

On-Demand Webinar

April 10, 2025

Effective AI: how to choose the right generative AI features—and build them fast

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customer stories
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
Learn more

Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.

Get the report

Resource library

Featured resources

Effective AI: how to choose the right generative AI features—and build them fast

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

From reactive to proactive: The future of personalised banking UX

Beyond data: Why churn happens between the metrics

Design feedback loops: the secret to faster, smarter, more confident teams

Stop shipping guesswork: How prelaunch testing cut 25% of iterations

What's the cost of bad UX?

Here are America’s favorite Halloween candy and costumes in 2025

Friction to flow: lessons from the Total Economic Impact™ study

Which color sells the best?

Customer journey optimization: 5 KPIs to reduce bounce and convert

How to build customer-centric products without slowing down development

How to enhance design efficiency through continuous user feedback

Improving NPS through user insights: a quick-start guide

Increase digital bank account opening

Guide to choosing the right UX research platform

2024 UK Banking Benchmark Report

2024 UserTesting travel Benchmark Report

The product executive’s guide to user feedback

Calculating and communicating the ROI of product design

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: Podcast: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

Pulse Report: Retail, Q4 2024

2024 UserTesting Retail Benchmark Report

Which online grocery retailers deliver an exceptional customer experience?

The UK Banking Empathy Experience Index (EXi)

UserTesting Empathy Experience Index (EXi) Report: multichannel retail

Use case guidebook: testing financial services experiences

As seen on my feed: a global study of social media shopping behaviors

Credit unions and small banks: level up your CX expertise

Consumer perceptions of AI in retail and ecommerce

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Unified, evolved, empowered: the vision behind the UserTesting platform

Unlock what works: how to test messaging and creative to connect, convert, and inspire

Launch with confidence: a 6-step framework for high-performing campaigns

How to drive product waste out of your development process

UserTesting April 2025 product release

Increasing containment rates in Banking contact centers—optimizing the entire support journey

The brand strategist's playbook: how to elevate, protect, and strengthen your brand

Effective AI: how to choose the right generative AI features—and build them fast

Additional resources

Templates

Resource collections

Glossary

Customer stories

Pulse Report: Retail, Q1 2025

Get the latest news on events, research, and product launches