Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Talk to sales

Featured resources

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

Learn more

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

Learn more

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

Learn more

Start here to create great customer experiences

Discover how AI-powered user research and Figma integration help teams embed customer insights into design workflows and make faster decisions.

Blog

Why the smartest design teams are embedding user research

The fastest way to kill a good design idea is to wait too long...

Learn how to measure campaign impact over time, track performance beyond KPIs, and uncover long-term marketing ROI with smarter testing and insights.

Blog

Your campaign didn’t end at launch—here’s how to measure its real impact

Your campaign didn’t fail—you just stopped measuring too soon. Marketers love a clean ending...

Ranjitha Kumar shares how to use AI intentionally, avoid “AI fairy dust,” and balance automation with human insight in this Bloomberg interview.

Blog

Why “AI Fairy Dust” Isn’t a Strategy: Key Takeaways from Bloomberg Intelligence

In a recent Bloomberg Intelligence interview, UserTesting’s Chief Scientist, Ranjitha Kumar, shared a grounded...

AI personalization: where it works and where it fails

Blog

AI personalization works, until it doesn’t— the human insight gap CMOs can’t afford to ignore

AI personalization is redefining what customers expect from every interaction. From personalized recommendations to...

Explore how user research participant recruitment and customer insights integration help teams move faster while staying deeply connected to real users.

Blog

Better together: Unlocking deeper audience access with user research recruitment

The speed of innovation has outpaced our ability to understand the people it’s meant...

Explore marketing AI ROI, shifting budgets for 2026, and why proving impact is harder than ever—and what marketers must do next.

Blog

Marketing AI ROI is rising—but clarity is not

Marketers aren’t short on budget—they’re short on certainty. That’s the uncomfortable truth lurking beneath...

See how teams use UserTesting Premier Support to move faster, reduce risk, and improve research with expert guidance and Power Sessions.

Blog

Even if you’re good at research, you don’t have to do it alone

How teams use UserTesting’s Premier Support Power Sessions to move faster, get unstuck, and...

Learn how to make defensible design decisions with AI. Boost confidence, balance speed, and keep human insight at the center of product design.

Blog

AI design decision making: how to build confidence under pressure

Design teams are moving faster than ever—yet many leaders feel less certain about the...

UserTesting and User Interviews are named G2 Leaders, combining powerful participant access and real-time insights in one customer insights platform.

Blog

Two G2 Leaders. One Platform for Customer Insight.

A quick note to our customers. In the latest G2 Enterprise Grid® for User...

Guide

A step-by-step guide to fast feature prioritization

Ready to take the guesswork out of your product roadmap? Feature prioritization helps teams...

Digital assets for Optimizing conversion rates for retail and consumer brands

Guide

Optimisez les taux de conversion pour les marques de vente au détail et grand public

Stimulez la croissance et simplifiez vos opérations en créant des expériences d’e-commerce fluides qui...

Guide

Unlock what works: how to test your creative to connect, convert, and inspire

Ready to take the guesswork out of your creative? Creative testing helps teams make...

Report

G2 Grid® Report for User Research | Spring 2025

Guide

Enhance brand reputation for long-term success

Strengthen brand reputation and brand perception, refine messaging, and maintain consistency across every touchpoint...

TEASER-The Future of Banking Contact Centers-Improving Containment and Support-2025-960x540

Guide

The future of banking contact centers: improving containment and self-service

What happens when your customers are trapped in an endless loop of bad automation...

Cartoon character watching television with multiple pop ups

Report

The loyalty premium: how brand loyalty and consumer trust drive customer retention

What keeps customers coming back in 2025? According to UserTesting’s latest global research study...

Guide

Unlocking campaign effectiveness: a step-by-step guide to driving impact before launch

The most effective marketing teams design for impact from the start. Campaigns that reach...

Report

Pulse Report: Media and Entertainment, Q1 2025

Media and entertainment industry insights As the Media & Entertainment industry evolves, staying ahead...

Season 14
Ep. 223: Design leadership in the age of AI: slowing down to think better
Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.
Listen now
Season 14
Ep. 224: AI made design faster. Now leaders need to make it better.
Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.
Listen now
Season 14
Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework
Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.
Listen now
Season 14
Ep. 226: Customer insights become the advantage when AI can build anything
As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.
Listen now
Season 14
Ep. 227: AI can build almost anything now. That’s the problem.
Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.
Listen now
Season 14
Ep. 228: Future-proofing your UX career
Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.
Listen now
Season 14
Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.
Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.
Listen now
Season 14
Ep. 230: When the checkout disappears, who keeps the customer?
Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.
Listen now
Season 14
Ep. 231: AI can build anything. It still needs someone to point the way.
AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.
Listen now
Season 14
Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.
Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.
Listen now
Season 14
Ep. 233: The mindset shift that turns UX research into a strategic business advantage
Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.
Listen now
Season 14
Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.
Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.
Listen now
Season 14
Ep. 235: What a wedding DJ can teach you about user research
Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest. 
Listen now
Season 14
Ep. 236: UX for AI: why building faster is no substitute for building the right thing
Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.
Listen now
Season 14
Ep. 237: AI is making UX research faster. But are we asking the right questions?
Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.
Listen now
Season 14
Ep. 238: Stop staying in your lane: How AI is reshaping product teams
Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.
Listen now
Season 14
Ep. 239: The AI design trap: Why shipping faster isn’t enough
Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.
Listen now
Season 14
Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.
Explore Rich Mironov’s take on AI in product development and why faster coding still requires human judgment, customer discovery, and product strategy.
Listen now
Season 14
Ep. 241: The 80% problem: What AI still needs from humans
Explore why AI makes human expertise, judgment, taste and craft more important—and how teams can use AI to improve creativity without sacrificing quality.
Listen now
Season 14
Ep. 242: Why human intelligence matters more as AI gets smarter
Discover why UserTesting is becoming part of Auros and how human intelligence can help organizations build, test and evaluate more trustworthy AI. 
Listen now

The UK Banking Empathy Experience Index | Teaser Image

Report

The UK Banking Empathy Experience Index (EXi)

Why read this report It has been over a year since government legislation has...

Report

UserTesting Empathy Experience Index (EXi) Report: multichannel retail

The pandemic forced organizations to change the way they do business and deliver experiences...

Report

Use case guidebook: testing financial services experiences

Report

As seen on my feed: a global study of social media shopping behaviors

It’s difficult to overstate the impact of social media on nearly every aspect of...

Report

Credit unions and small banks: level up your CX expertise

For decades, credit unions and small banks have tailored their offerings to customers and...

Report

Consumer perceptions of AI in retail and ecommerce

As our lives become increasingly digital, understanding how shoppers feel about their experiences is...

Report

2022 CX Industry Report

O ver the past several years, it’s become increasingly clear that great customer experiences...

Report

5 key differentiators that set elite organizations apart

Putting your customer at the center of your business is now a basic requirement...

Report

Comparing the digital experience of the top 5 US banks

Nearly two-thirds of the US population uses digital banking services, according to Bankrate. A...

Meg Roebling, Director Head of Design, Citi

On-Demand Webinar

June 17, 2025

Pulse Report: Financial Services, Q2 2025 overview

Learn more

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 11, 2025

Usability testing and customer journey mapping to optimize experiences at every touchpoint

Learn more

On-Demand Webinar

June 10, 2025

Benchmarking experiences to drive change

Learn more

On-Demand Webinar

June 5, 2025

Advertising about AI: what resonates and why

Learn more

On-Demand Webinar

May 28, 2025

How to test prototypes and feature prioritization that lead to confident, customer-centric design

Learn more

On-Demand Webinar

May 27, 2025

Moderated vs. unmoderated research: a practical guide to choosing the right method for better insights

Learn more

On-Demand Webinar

May 21, 2025

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Alfonso de la Nuez, Strategic Evangelist & Co-Founder at UserTesting

On-Demand Webinar

May 20, 2025

Unified, evolved, empowered: the vision behind the UserTesting platform

Learn more

On-Demand Webinar

May 14, 2025

Unlock what works: how to test messaging and creative to connect, convert, and inspire

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
Learn more
Resource collection
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
Learn more
Glossary term
Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
Learn more
Customers
75 of Fortune 100
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
Learn more

Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Save your seat

Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

State of Synthetic Users: Research Report | UserTesting

Start here to create great customer experiences

Why the smartest design teams are embedding user research

Your campaign didn’t end at launch—here’s how to measure its real impact

Why “AI Fairy Dust” Isn’t a Strategy: Key Takeaways from Bloomberg Intelligence

AI personalization works, until it doesn’t— the human insight gap CMOs can’t afford to ignore

Better together: Unlocking deeper audience access with user research recruitment

Marketing AI ROI is rising—but clarity is not

Even if you’re good at research, you don’t have to do it alone

AI design decision making: how to build confidence under pressure

Two G2 Leaders. One Platform for Customer Insight.

A step-by-step guide to fast feature prioritization

Optimisez les taux de conversion pour les marques de vente au détail et grand public

Unlock what works: how to test your creative to connect, convert, and inspire

G2 Grid® Report for User Research | Spring 2025

Enhance brand reputation for long-term success

The future of banking contact centers: improving containment and self-service

The loyalty premium: how brand loyalty and consumer trust drive customer retention

Unlocking campaign effectiveness: a step-by-step guide to driving impact before launch

Pulse Report: Media and Entertainment, Q1 2025

Ep. 223: Design leadership in the age of AI: slowing down to think better

Ep. 224: AI made design faster. Now leaders need to make it better.

Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework

Ep. 226: Customer insights become the advantage when AI can build anything

Ep. 227: AI can build almost anything now. That’s the problem.

Ep. 228: Future-proofing your UX career

Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.

Ep. 230: When the checkout disappears, who keeps the customer?

Ep. 231: AI can build anything. It still needs someone to point the way.

Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.

Ep. 233: The mindset shift that turns UX research into a strategic business advantage

Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.

Ep. 235: What a wedding DJ can teach you about user research

Ep. 236: UX for AI: why building faster is no substitute for building the right thing

Ep. 237: AI is making UX research faster. But are we asking the right questions?

Ep. 238: Stop staying in your lane: How AI is reshaping product teams

Ep. 239: The AI design trap: Why shipping faster isn’t enough

Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.

Ep. 241: The 80% problem: What AI still needs from humans

Ep. 242: Why human intelligence matters more as AI gets smarter

The UK Banking Empathy Experience Index (EXi)

UserTesting Empathy Experience Index (EXi) Report: multichannel retail

Use case guidebook: testing financial services experiences

As seen on my feed: a global study of social media shopping behaviors

Credit unions and small banks: level up your CX expertise

Consumer perceptions of AI in retail and ecommerce

2022 CX Industry Report

5 key differentiators that set elite organizations apart

Comparing the digital experience of the top 5 US banks

Pulse Report: Financial Services, Q2 2025 overview

Usability testing and customer journey mapping to optimize experiences at every touchpoint

Benchmarking experiences to drive change

Advertising about AI: what resonates and why

How to test prototypes and feature prioritization that lead to confident, customer-centric design

Moderated vs. unmoderated research: a practical guide to choosing the right method for better insights

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Unified, evolved, empowered: the vision behind the UserTesting platform

Unlock what works: how to test messaging and creative to connect, convert, and inspire

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Get the latest news on events, research, and product launches