Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...
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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Report

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

Blog

How to increase trust in consumer technology organizations

Tech consumers no longer have the same confidence in the applications and devices as...

Blog

The rise of ResearchOps

As UX research scales across organizations, researchers face obstacles like siloed insights, fragmented processes...

Blog

CoE: What is a center of excellence?

As organizations strive to stay competitive and meet evolving customer expectations, they increasingly turn...
DesignOps team collaborating in a work space

Blog

What is DesignOps and why is it important?

In today's business landscape, exceptional user experiences are an expectation for organizations looking to...

Blog

Introduction to game UX and design

Getting games into the hands of gamers requires a massive, collaborative effort within an...

Blog

Player experience in video games

Crafting an immersive and enjoyable player experience isn't just essential for your game's success—it...

Blog

Introducing AI Insight Summary

Takeaways The AI Insight Summary generates powerful insights on-demand for faster analysis by leveraging...

Blog

Why patient and consumer insights matter to healthcare executives

Consumers today emphasize health and wellness more, yet are increasingly frustrated with healthcare systems...
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Blog

How to optimize your digital front door in healthcare

As patients increasingly expect on-demand access and convenience, a robust digital presence has become...

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  • 3x CMO Joe Chernov shares why CMOs need to think beyond pipeline on the Insights Unlocked podcast

    Season 12

    Ep. 188: Why brand matters and how CMOs are playing out of position

    3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
  • DemandMaven's Asia Orangio on the Insights Unlocked podcast

    Season 12

    Ep. 189: Unlocking SaaS growth with fast, focused customer research

    Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
  • Content Marketing expert Joe Pulizzi on the Insights Unlocked podcast

    Season 12

    Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

    Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
  • Dr. John Whalen on the Insights Unlocked podcast talking about simulated users and other AI tools for UX research

    Season 12

    Ep. 191: How AI in UX research is augmenting (not replacing) human insight

    Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
  • Sangram Vajre from GTM Partners is on the Insights Unlocked podcast talking about the importance of knowing your customers

    Season 12

    Ep. 192: Why knowing your customers is the smartest GTM strategy

    Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
  • Outwitly's Sara Fortier on the Insights Unlocked podcast discussing the importance of human-centered design in an AI world

    Season 12

    Ep. 193: Why human-centered design still matters in an AI world

    UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
  • Foundation's Ross Simmonds on the Insights Unlocked podcast talking about finding the content-market fit that your audience cares about

    Season 12

    Ep. 194: Finding the content-market fit your customers care about

    Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
  • Ema's Surojit Chatterjee joins the Insights Unlocked podcast to discuss AI employees and the future of work

    Season 12

    Ep. 195: AI employees and the future of work with Surojit Chatterjee

    Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
  • Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.

    Season 12

    Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

    Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
  • Season 12

    Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

    Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
  • Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.

    Season 12

    Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

    Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
  • Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.

    Season 12

    Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

    Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
  • Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.

    Season 12

    Ep. 200: Why conversational AI is already reshaping user experience design

    Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
  • Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.

    Season 12

    Ep. 201: Why AI in user research isn’t replacing real people (yet)

    Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
  • Season 12

    Ep. 202: Why the evolving role of designers changes everything

    Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
  • Season 12

    Ep. 203: Podcast: The future of customer insights starts in 2026

    Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
  • Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.

    Season 12

    Ep. 204: What UX and CX leaders are talking about heading into 2026

    Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
  • Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.

    Season 12

    Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

    Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
  • Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.

    Season 12

    Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

    Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
  • UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.

    Season 12

    Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

    UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.

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Linda

On-Demand Webinar

July 29, 2020

Scaling UX research in small organizations

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Linda

On-Demand Webinar

July 29, 2020

Scaling UX research in small organizations

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Dennis Hahn
Michelle Huff

On-Demand Webinar

July 10, 2020

The power of emotional data

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Andy
Matt

On-Demand Webinar

June 29, 2020

How startups succeed with UserTesting

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Janelle
Rosa

On-Demand Webinar

March 25, 2020

Moving from face-to-face feedback to remote methods

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Steve Fleming-Prot

On-Demand Webinar

February 20, 2020

Building a user research education program

Additional resources

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    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

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    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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    Customer stories

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

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Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.