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Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

Blog

What is product discovery and why is it important?

Product discovery marks the beginning of a journey. It’s a team’s first vital step...

Photo of someone checking out at a coffeeshop using a laptop as a barista smiles

Blog

UX surveys: Learn more about this quantitative research method

Surveys help organizations understand users better by getting direct customer feedback. Many UX teams...

Blog

Prioritizing UX testing according to your organization's risk tolerance

Every user-centered organization must understand the value of usability testing . It provides invaluable...

Blog

Creating a product development strategy that drives results

Product development can be a challenge. With tech evolving fast and people's expectations constantly...

Blog

Product discovery process in Agile

When your teams have a revolutionary software project on the horizon promising a positive...

Blog

What is UX research?

How we think of and practice UX ( user experience) research has evolved rapidly...

Blog

How to set and measure UX goals

User experience (UX) differentiates successful and unsuccessful products and services in a digitally inclined...

Blog

Usability vs. user experience: What’s the difference?

Prioritizing user experience isn't a one-size-fits-all process. There are multiple dimensions to it. Using...

photo of the hands of multiple people adding post-it notes to a large sheet of paper on a conference table

Blog

What is the Lean UX process?

At its core, the Lean User Experience approach is about putting users first. It's...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

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July 23, 2026

Moving at the Speed of AI: Keeping Customer Insight at the Heart of Every Decision

Learn how to validate faster with AI without losing confidence. Experts from AJ Bell, Lloyds Bank & UserTesting share practical UX research strategies.

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Upcoming Webinar

August 5, 2026

Evolve your UX research strategy to win in an AI world

Discover how leading UX teams combine AI and human expertise to accelerate research, reduce uncertainty, and make smarter design decisions.

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On-Demand Webinar

July 22, 2026

Fast, trusted insight embedded in AI and design workflows

See how the July 2026 release embeds trusted customer insight into your AI and design workflows. Live July 22, 11am ET. Save your seat.

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On-Demand Webinar

July 8, 2026

Designing with Confidence at Scale: how AI is changing the way UX teams generate and share insight

Discover how AI is helping UX teams generate, validate, and share insights faster while keeping human expertise at the center of better design decisions.

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On-Demand Webinar

July 6, 2026

Designing a winning streaming service for the World Cup

Learn how SBS On Demand's 3-person UX team used user testing to hit #1 in the App Store and reach 4.5M viewers during the FIFA World Cup.

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Julien Bourjot-Deparis, Staff Research Consultant, UserTesting

Nastia Koro, Staff UX Research Consultant, UserTesting

On-Demand Webinar

June 24, 2026

Research in the age of AI: how to stay relevant, build trust, and prove your worth

Explore how AI is reshaping UX research and learn practical strategies to stay relevant, build trust, and prove your value as a researcher.

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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 4, 2026

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Learn how the UserTesting and User Interviews integration helps teams reach niche and regulated audiences faster and streamline recruiting for research.

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Harsha Velamulapalli: Director of Experience Design & Research, Siemens

David Gardner: VP of Product and UX Insights, Salesforce

On-Demand Webinar

May 20, 2026

Designing the insight system of tomorrow: how UXR Leaders can shape the role of research in the age of AI

Watch this on-demand webinar to learn how UXR leaders can build AI-ready insight systems that scale research, governance, and customer understanding.

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On-Demand Webinar

May 6, 2026

Defensible Design: Making Confident Decisions at Speed

Learn how to make confident, defensible design decisions at speed. Hear from Figma & CarMax on turning rapid iteration into meaningful progress.

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Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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A repository of acronyms, jargon, and useful words for product and customer teams.
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Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

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Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

State of Synthetic Users: Research Report | UserTesting

Start here to create great customer experiences

What is product discovery and why is it important?

UX surveys: Learn more about this quantitative research method

Prioritizing UX testing according to your organization's risk tolerance

Creating a product development strategy that drives results

Product discovery process in Agile

What is UX research?

How to set and measure UX goals

Usability vs. user experience: What’s the difference?

What is the Lean UX process?

No results

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

No results

No results

Moving at the Speed of AI: Keeping Customer Insight at the Heart of Every Decision

Evolve your UX research strategy to win in an AI world

Fast, trusted insight embedded in AI and design workflows

Designing with Confidence at Scale: how AI is changing the way UX teams generate and share insight

Designing a winning streaming service for the World Cup

Research in the age of AI: how to stay relevant, build trust, and prove your worth

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Designing the insight system of tomorrow: how UXR Leaders can shape the role of research in the age of AI

Defensible Design: Making Confident Decisions at Speed

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

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