Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

MCP product release 2026

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Digital assets for User Interviews The State of Synthetic Users report

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

How to test AI features effectively. Learn smarter AI usability testing strategies to measure trust, emotion, and real user experience.

Blog

How to test AI features: rethinking AI usability testing for conversational experiences

AI features are showing up in products at breakneck speed—but most teams are still...
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Discover UserTesting’s responsible approach to AI-powered customer insights—combining human judgment, transparency, and AI speed.

Blog

The responsible path to AI-accelerated Customer Insights

UserTesting’s point of view on introducing AI-powered features across its suite This document outlines...
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Learn how lean experimentation helps teams test ideas early, reduce product risk, and use real customer insight to build the right solutions faster.

Blog

The business case for lean experimentation

Organizations are building faster than ever. AI-assisted design, modular design systems, and agile delivery...
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New survey reveals how Americans feel about Social Security cuts, trust in government, and how uncertainty is reshaping retirement planning.

Blog

“It feels like an emergency”: How Americans are reacting to the future of Social Security

The Social Security trust funds are projected to run out around 2033, triggering automatic...
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Market Research 5 leaders

Blog

Top market research thought leaders to follow in 2026

Top 5 voices in market research: What industry leaders are saying about the future...
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4 Reasons why CMOs need a new customer segmentation strategy in 2026

Blog

4 Reasons why CMOs need a new customer segmentation strategy in 2026

According to the GIIRAC Customer Insight & Segmentation in Market Research , customer segmentation...
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3 UX Features to make instant payments feel more secure

Blog

3 UX Features to make instant payments feel more secure

According to a study by J.P. Morgan, FedNow, RTP, and real-time card networks have...
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Blog

A note to our customers: what we’ve learned, what we’ve changed, and what’s next

Over the past year, my leadership team and I have spent a lot of...
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Blog

The CMO-CFO trust gap is growing—customer insights may be the bridge

In many organizations, the relationship between the CMO and CFO can feel like a...
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Digital assets for Usertesting 2025 UK banking benchmarking report, Teaser image

Guide

UK Retail Benchmark 2025

Competitive benchmarking 4 of the UK's top retailers The quality of a digital shopping...
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Digital assets for Usertesting 2025 UK banking benchmarking report, Teaser image

Guide

2025 UK Banking Benchmark Report

Benchmarking 6 of the UK's premium digital account opening experiences The quality of a...
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Digital assets for the UserTesting guide “Keys to drive measurable, impactful designs that convert”

Guide

How high-performing design teams improve conversion

How to design for conversion before you launch Design shapes whether people move forward...
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Image Assets for Pulse Report: Financial Services, Q1 2025

Report

Pulse Report: Healthcare, Q1 2025

Healthcare industry insights The healthcare industry is undergoing significant transformation, with digital experiences playing...
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Digital assets for Usertesting and G2 Grid report for user research winter 2025

Report

G2 Grid® Report for User Research | Winter 2025

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Guide

Augmenter le nombre de créations de comptes

Stimulez la croissance et l'efficacité en créant des expériences de compte transparentes qui suppriment...
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Optimizing conversion rates for retail and consumer brands

Guide

Optimizing conversion rates for retail and consumer brands

Accelerate growth and streamline operations by crafting frictionless ecommerce experiences that reduce cart abandonment...
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How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI is changing how people interact with technology, and companies are moving quickly...
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Digital assets for usertesting guide Boost website conversions with real user feedback

Guide

Boost website conversions with real user feedback

Stop losing revenue to website friction: a data-driven approach to increasing website conversion optimization...
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  • Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.

    Season 14

    Ep. 223: Design leadership in the age of AI: slowing down to think better

    Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.
    Listen now
  • Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.

    Season 14

    Ep. 224: AI made design faster. Now leaders need to make it better.

    Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.
    Listen now
  • Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.

    Season 14

    Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework

    Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.
    Listen now
  • As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.

    Season 14

    Ep. 226: Customer insights become the advantage when AI can build anything

    As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.
    Listen now
  • Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.

    Season 14

    Ep. 227: AI can build almost anything now. That’s the problem.

    Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.
    Listen now
  • Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.

    Season 14

    Ep. 228: Future-proofing your UX career

    Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.
    Listen now
  • Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.

    Season 14

    Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.

    Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.
    Listen now
  • Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.

    Season 14

    Ep. 230: When the checkout disappears, who keeps the customer?

    Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.
    Listen now
  • AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.

    Season 14

    Ep. 231: AI can build anything. It still needs someone to point the way.

    AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.
    Listen now
  • Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.

    Season 14

    Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.

    Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.
    Listen now
  • Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.

    Season 14

    Ep. 233: The mindset shift that turns UX research into a strategic business advantage

    Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.
    Listen now
  • Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.

    Season 14

    Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.

    Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.
    Listen now
  • Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest.

    Season 14

    Ep. 235: What a wedding DJ can teach you about user research

    Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest. 
    Listen now
  • Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.

    Season 14

    Ep. 236: UX for AI: why building faster is no substitute for building the right thing

    Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.
    Listen now
  • Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.

    Season 14

    Ep. 237: AI is making UX research faster. But are we asking the right questions?

    Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 238: Stop staying in your lane: How AI is reshaping product teams

    Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.
    Listen now
  • Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.

    Season 14

    Ep. 239: The AI design trap: Why shipping faster isn’t enough

    Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.
    Listen now
  • Explore Rich Mironov’s take on AI in product development—and why faster coding still requires human judgment, customer discovery, and product strategy.

    Season 14

    Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.

    Explore Rich Mironov’s take on AI in product development and why faster coding still requires human judgment, customer discovery, and product strategy.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 241: The 80% problem: What AI still needs from humans

    Explore why AI makes human expertise, judgment, taste and craft more important—and how teams can use AI to improve creativity without sacrificing quality.
    Listen now
  • Discover why UserTesting is becoming part of Auros and how human intelligence can help organizations build, test and evaluate more trustworthy AI.

    Season 14

    Ep. 242: Why human intelligence matters more as AI gets smarter

    Discover why UserTesting is becoming part of Auros and how human intelligence can help organizations build, test and evaluate more trustworthy AI. 
    Listen now
HIPAA and Human Insight | Teaser Image

Report

HIPAA and human insight

A s our access to physical and mental health solutions continues to broaden through...
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2021 CX Industry Report | Teaser Image

Report

2021 CX Industry Report

Foreword Around this time a year ago, ‘pandemic’ may have seemed like an overstatement...
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Rescue retail and ecommerce budgets by getting buyer feedback

Report

Rescue retail and ecommerce budgets by getting buyer feedback

Retail and ecommerce teams who trust their gut feeling without in-person testing are leaving...
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Consumer Perceptions of AI in Healthcare | Teaser Image

Report

Consumer perceptions of AI in healthcare

Understanding how patients and consumers feel about their healthcare experiences is crucial as our...
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Use case guidebook: testing financial services experiences

Report

Use case guidebook: testing financial services experiences

Customer empathy, better products, and superior digital experiences. These are the expectations consumers have...
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Report

2023 Experience Research Report

Foreword from our CEO Over the last ten years, we’ve written much about the...
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FORTUNE Brand Studio: The ROI of Customer Empathy Report

Report

FORTUNE Brand Studio: The ROI of Customer Empathy Report

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Teaser image for Forrester study - The total economic impact of the UserTesting Human Insight Platform

Report

Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

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Report

Understanding evolving banking expectations

We all know that consumers' habits are changing, but do we know how and...
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Lacey Fabrizio
Lara White, Senior Director, Digital Marketing and Integrated Campaign Strategy

On-Demand Webinar

May 12, 2025

Launch with confidence: a 6-step framework for high-performing campaigns

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Michael Mace UserTesting author

On-Demand Webinar

May 8, 2025

How to drive product waste out of your development process

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Cornelia
Cecelia Xu, Principal Product Marketing Manager at UserTesting
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

April 30, 2025

UserTesting April 2025 product release

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Amy Wigdahl
Rachel Walsh, Senior Director of UX Research at UserTesting

On-Demand Webinar

April 17, 2025

Increasing containment rates in Banking contact centers—optimizing the entire support journey

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Diane Harding, Senior Product Marketing Manager
Jahvita Rastafari, Senior Director, Brand Marketing at UserTesting

On-Demand Webinar

April 14, 2025

The brand strategist's playbook: how to elevate, protect, and strengthen your brand

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Michael Mace UserTesting author

On-Demand Webinar

April 10, 2025

Effective AI: how to choose the right generative AI features—and build them fast

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Duncan Shingleton, Vice President, Product Strategy

On-Demand Webinar

March 27, 2025

Building high performance design teams that drive goal conversion rates

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Bobby Meixner

On-Demand Webinar

March 18, 2025

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Asha Toulmin's headshot

On-Demand Webinar

March 13, 2025

From insights to impact: making research stick

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Additional resources

  • Hero Image for Templates

    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

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    Resource collection

    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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    Glossary term

    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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  • Executives reviewing design strategy

    Customers

    75 of Fortune 100

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

  • How to reach harder-to-find audiences
  • When to use advanced screening and manual recruiting
  • How teams scale diary studies and real customer research
Save your seat
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