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Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Webinar

Designing the Insight System of Tomorrow: How UXR Leaders Can Shape the Role of Research in the Age of AI

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Start here to create great customer experiences

2026 Marketing Priorities Study Hero Image

Blog

The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders

Marketing is changing faster than most teams can keep up, and 2026 is shaping...

Market research helps businesses understand their customers and competitors to make smarter decisions. Learn what market research is, why it matters, and how to do it effectively.

Blog

What is market research?

Imagine designing a product without ever seeing how people use it. You might get...

Explore how human insight and testing elevate conversational AI quality and customer experience, with insights from UserTesting’s Duncan Shingleton.

Blog

The missing link in AI: Human Insight loops for customer-centric conversations

Most AI teams obsess over scale, speed, and efficiency—yet the biggest breakthroughs often come...

Blog

Can AI really understand good design—or just imitate it?

AI can generate designs in seconds. Yet speed and volume only matter if the...

Blog

Friction kills retention: how UX design best practices can be the front line against churn

The classic sales and marketing question of “is it more important to acquire a...

Blog

From reactive to proactive: The future of personalised banking UX

Your bank knows your balance without understanding your mindset. For years, most banks have...

Blog

Beyond data: Why churn happens between the metrics

Your analytics dashboard shows a customer reduced login frequency by 60% over three months...

Blog

Design feedback loops: the secret to faster, smarter, more confident teams

Every designer knows the tension between creativity and certainty. Designers pour hours into crafting...

engineers are working at 3d printing workshop

Blog

Stop shipping guesswork: How prelaunch testing cut 25% of iterations

Every product team knows the frustration of rework: revisiting features that didn’t land, redesigning...

Guide

How to accelerate customer acquisition at banks and financial firms

Connecting with customers, deepening relationships, and fostering loyalty are key growth drivers for financial...

Guide

Beyond gameplay: testing the mobile gaming experience

The rise of mobile gaming shows no signs of slowing down. Not to mention...

Guide

The ultimate guide to user-centric product design

Product design is a process that must be built on a foundation of human...

Guide

Adding user tests to your agile process

In today’s competitive product landscape, we all want to get our products to market...

Guide

Guide to buying the right customer insight platform

In today’s competitive marketplace, providing an incredible customer experience isn’t optional; it’s expected. However...

Guide

Which qualitative method is right for you?

Have you ever felt that none of the options are right when you answer...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

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On-Demand Webinar

February 20, 2025

UX Meets Engineering: Increasing Design Efficiency at Scale

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On-Demand Webinar

February 19, 2025

Pulse Report: Tech, Q1 2025 overview

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On-Demand Webinar

February 13, 2025

The human side of banking: driving innovation with customer insights

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On-Demand Webinar

February 11, 2025

Leveraging user insights to unlock the full potential of AI-driven platforms

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Diane Harding, Senior Product Marketing Manager

On-Demand Webinar

February 7, 2025

Unlock higher conversions: understanding what users really want

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On-Demand Webinar

February 6, 2025

Increasing customer satisfaction: turning customer insights into action

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On-Demand Webinar

February 4, 2025

Pulse Report: Retail Q1 2025 overview

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On-Demand Webinar

January 30, 2025

UserTesting January 2025 product release

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On-Demand Webinar

January 29, 2025

From friction to conversion: optimizing digital bank account opening with customer insights

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Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

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Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Designing the Insight System of Tomorrow: How UXR Leaders Can Shape the Role of Research in the Age of AI

Start here to create great customer experiences

The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders

What is market research?

The missing link in AI: Human Insight loops for customer-centric conversations

Can AI really understand good design—or just imitate it?

Friction kills retention: how UX design best practices can be the front line against churn

From reactive to proactive: The future of personalised banking UX

Beyond data: Why churn happens between the metrics

Design feedback loops: the secret to faster, smarter, more confident teams

Stop shipping guesswork: How prelaunch testing cut 25% of iterations

How to accelerate customer acquisition at banks and financial firms

Beyond gameplay: testing the mobile gaming experience

The ultimate guide to user-centric product design

Adding user tests to your agile process

Guide to buying the right customer insight platform

Which qualitative method is right for you?

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

No results

UX Meets Engineering: Increasing Design Efficiency at Scale

Pulse Report: Tech, Q1 2025 overview

The human side of banking: driving innovation with customer insights

Leveraging user insights to unlock the full potential of AI-driven platforms

Unlock higher conversions: understanding what users really want

Increasing customer satisfaction: turning customer insights into action

Pulse Report: Retail Q1 2025 overview

UserTesting January 2025 product release

From friction to conversion: optimizing digital bank account opening with customer insights

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Get the latest news on events, research, and product launches