Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Webinar

Designing the Insight System of Tomorrow: How UXR Leaders Can Shape the Role of Research in the Age of AI

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Start here to create great customer experiences

Blog

From style guides to systems thinking: how mature design teams scale consistency

According to Forrester's research , two-thirds of organizations now use design systems, and that...

UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

Blog

UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...

Blog

Cut your marketing spend: how customer insight lowers CAC

Marketing leaders are entering budget season with no margin for error. Expectations haven’t eased...

In 2026, retail success won’t come from more AI, but trusted AI. Learn why customer trust will define the next era of retail customer experience.

Blog

Retail’s 2026 Moment is about Trust

If you’re a retail or brand executive heading into the next planning cycle, you’re...

How AI, declining trust, and performance pressure will reshape marketing in 2026—and what brands must do to stand out and drive real impact.

Blog

AI, trust, and impact: what will shape marketing in 2026

Marketing is entering a new phase. AI is reshaping how work gets done—from how...

Blog

The UX of trust: designing experiences that keep customers coming back

The data is clear: companies that prioritize customer-obsessed strategies see 51% better customer retention...

Blog

The product triad reimagined: how designers lead across product, engineering, and business

Consisting of the product manager, designer, and the engineer, the product triad represents the...

Blog

Your AI knows what customers do—but only human insight explains why

“For the last ten years, Gong has been doing AI way before it was...

Blog

The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back

The hard truth about customer loyalty is that it can no longer be taken...

Guide

The product executive’s guide to user feedback

Most product leaders assume they must choose between fast shipping products and optimizing customer...

Guide

Calculating and communicating the ROI of product design

In an era of shrinking budgets and accelerating product demands, product designers are being...

Guide

Deconstructing the rise of fintechs

T rendy. Innovative. Exciting. Those aren’t the words usually used to describe traditional financial...

Guide

Getting started with user feedback

User feedback allows you to understand user expectations and impressions throughout the design process—whatever...

Guide

Using human insight to engage buyers throughout their journey

Today's buyers are more empowered than ever with many digital tools at their fingertips...

Guide

Scaling customer empathy for UK businesses

Welcome to the age of the customer. Gone are the days of customer research...

Guide

Proving the ROI of customer understanding

Most teams do not struggle to believe that user insight matters. They struggle to...

Guide

Keeping score: the value of experience benchmarking for executives

Customer experience metrics can uncover valuable insights that help your teams create better products...

Guide

The complete guide to user interviews

Whether you’re designing a new flow in your product experience or reimagining your website...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

Use case guidebook: testing financial services experiences

Report

As seen on my feed: a global study of social media shopping behaviors

It’s difficult to overstate the impact of social media on nearly every aspect of...

Report

Credit unions and small banks: level up your CX expertise

For decades, credit unions and small banks have tailored their offerings to customers and...

Report

Consumer perceptions of AI in retail and ecommerce

As our lives become increasingly digital, understanding how shoppers feel about their experiences is...

Report

2022 CX Industry Report

O ver the past several years, it’s become increasingly clear that great customer experiences...

Report

5 key differentiators that set elite organizations apart

Putting your customer at the center of your business is now a basic requirement...

Report

Comparing the digital experience of the top 5 US banks

Nearly two-thirds of the US population uses digital banking services, according to Bankrate. A...

Report

HIPAA and human insight

A s our access to physical and mental health solutions continues to broaden through...

Report

2021 CX Industry Report

Foreword Around this time a year ago, ‘pandemic’ may have seemed like an overstatement...

On-Demand Webinar

May 27, 2025

Moderated vs. unmoderated research: a practical guide to choosing the right method for better insights

Learn more

On-Demand Webinar

May 21, 2025

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Alfonso de la Nuez, Strategic Evangelist & Co-Founder at UserTesting

On-Demand Webinar

May 20, 2025

Unified, evolved, empowered: the vision behind the UserTesting platform

Learn more

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

May 14, 2025

Unlock what works: how to test messaging and creative to connect, convert, and inspire

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teaser image for webinar chorus dark blue

Lara White, Senior Director, Digital Marketing and Integrated Campaign Strategy

On-Demand Webinar

May 12, 2025

Launch with confidence: a 6-step framework for high-performing campaigns

Learn more

On-Demand Webinar

May 8, 2025

How to drive product waste out of your development process

Learn more

Cecelia Xu, Principal Product Marketing Manager at UserTesting

On-Demand Webinar

April 30, 2025

UserTesting April 2025 product release

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Rachel Walsh, Senior Director of UX Research at UserTesting

On-Demand Webinar

April 17, 2025

Increasing containment rates in Banking contact centers—optimizing the entire support journey

Learn more

Diane Harding, Senior Product Marketing Manager

On-Demand Webinar

April 14, 2025

The brand strategist's playbook: how to elevate, protect, and strengthen your brand

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collection
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
Learn more
Glossary term
Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customers
75 of Fortune 100
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
Learn more

Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Save your seat

Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Designing the Insight System of Tomorrow: How UXR Leaders Can Shape the Role of Research in the Age of AI

Start here to create great customer experiences

From style guides to systems thinking: how mature design teams scale consistency

UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

Cut your marketing spend: how customer insight lowers CAC

Retail’s 2026 Moment is about Trust

AI, trust, and impact: what will shape marketing in 2026

The UX of trust: designing experiences that keep customers coming back

The product triad reimagined: how designers lead across product, engineering, and business

Your AI knows what customers do—but only human insight explains why

The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back

The product executive’s guide to user feedback

Calculating and communicating the ROI of product design

Deconstructing the rise of fintechs

Getting started with user feedback

Using human insight to engage buyers throughout their journey

Scaling customer empathy for UK businesses

Proving the ROI of customer understanding

Keeping score: the value of experience benchmarking for executives

The complete guide to user interviews

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

Use case guidebook: testing financial services experiences

As seen on my feed: a global study of social media shopping behaviors

Credit unions and small banks: level up your CX expertise

Consumer perceptions of AI in retail and ecommerce

2022 CX Industry Report

5 key differentiators that set elite organizations apart

Comparing the digital experience of the top 5 US banks

HIPAA and human insight

2021 CX Industry Report

Moderated vs. unmoderated research: a practical guide to choosing the right method for better insights

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Unified, evolved, empowered: the vision behind the UserTesting platform

Unlock what works: how to test messaging and creative to connect, convert, and inspire

Launch with confidence: a 6-step framework for high-performing campaigns

How to drive product waste out of your development process

UserTesting April 2025 product release

Increasing containment rates in Banking contact centers—optimizing the entire support journey

The brand strategist's playbook: how to elevate, protect, and strengthen your brand

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Get the latest news on events, research, and product launches