US residents prefer banking with people
83% of US adults prefer traditional banks over digital-only
Customer-centric organizations feel confident that they understand their audience perfectly, but how many of our beliefs about our customers, users, and audiences are out-of-date?
This is a question we asked when commissioning a survey from OnePoll regarding banking trends for different U.S. generations. This random double-opt-in survey of 1,800 US residents with bank accounts found out fascinating key learnings about Gen X, millenials, Gen Z, baby Boomers, and the silent generation.
Here were some of the findings:
- 67% of American respondents said they trust digital wallets
- 41% prefer mobile payments apps to send money back and forth
- 51% of those who prefer traditional over digital banks like speaking with a human
This report is great for anyone interested to learn how the different US generations actually feel about banking. Get the report for a more detailed look at the findings among the different generations.