Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Webinar

Designing the Insight System of Tomorrow: How UXR Leaders Can Shape the Role of Research in the Age of AI

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Start here to create great customer experiences

At Crafted Seattle, leaders explored why human understanding—not AI alone—will determine who builds the products people actually want.

Blog

The most valuable skill in the age of AI isn't what you think

The race to build faster may be obscuring a more important question: Are we...

Team of UX designers optimizing websites and apps

Blog

How designers can validate AI-generated concepts faster with UserTesting’s MCP Server

Nothing kills a flow state faster than having to constantly switch between different windows...

People collaborating while looking at a computer screen

Blog

With UserTesting’s MCP server, researchers can stop switching between AI analysis and research tools

You shouldn’t have to rebuild the same research workflow across five different tools just...

Blog

How smarter targeting and flexible incentives are advancing research recruitment

Recruiting and incentivizing the right participants has long been a challenge for researchers—62% of...

Learn how AI-powered UX research and continuous discovery help teams move faster without losing customer insight or design confidence.

Blog

How to make confident design decisions at AI speed: A practical checklist

AI has dramatically accelerated how fast teams can design, build, and ship. But there’s...

Blog

The hidden risk of moving too fast with AI in product design

The most dangerous assumption in product design right now is that faster automatically means...

AI is accelerating software development. Discover 5 must-haves modern research teams need to keep up, from faster recruiting to better insights.

Blog

5 non-negotiables for the modern research team

AI is accelerating software creation: can user research keep up? The rise of AI...

Discover how AI-powered user research and Figma integration help teams embed customer insights into design workflows and make faster decisions.

Blog

Why the smartest design teams are embedding user research

The fastest way to kill a good design idea is to wait too long...

Learn how to measure campaign impact over time, track performance beyond KPIs, and uncover long-term marketing ROI with smarter testing and insights.

Blog

Your campaign didn’t end at launch—here’s how to measure its real impact

Your campaign didn’t fail—you just stopped measuring too soon. Marketers love a clean ending...

Guide

Maximize marketing ROI—before you waste another dollar

How to improve your marketing ROI is not just about measuring performance. It’s about...

Guide

Unlocking audience insights: driving smarter decisions across product, marketing, and UX

How to collect and apply customer feedback for smarter business decisions Understanding your customers...

Guide

How to quickly test real-world, physical experiences

Testing customer experiences beyond the screen Many teams are familiar with testing digital experiences...

Guide

How to test mobile apps and websites

Summary The rules of software success in mobile computing are different from the desktop...

Guide

Stay ahead of the competition: how to use customer insights to outsmart your rivals

Ready to move beyond guesswork when it comes to your competitors? Competitive intelligence helps...

Guide

How to test prototypes that lead to confident, customer-centric design

Design teams can generate prototypes faster than ever. With tools such as Figma, Figma...

Guide

Content that connects: a step-by-step guide to testing messaging that works

Ready to take the guesswork out of your messaging? Content and message testing helps...

Guide

A guide to customer-first innovation and discovery

Unlocking the future of product innovation In today’s fast-paced and competitive business environment, staying...

Guide

How to drive product waste out of your development process

For decades, we’ve been forced to trade off between speed and quality when making...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

Pulse Report: Retail, Q3 2025

Introduction to the Q3 2025 Pulse Report results The Q3 2025 Retail Pulse Report...

Report

Pulse Report: real-time signals from Q2’s media and entertainment landscape (streaming, AI, personalization)

Media and Entertainment Industry Insights As the Media & Entertainment industry evolves, staying ahead...

Report

Pulse Report: real-time signals from Q2’s healthcare landscape (trust, AI, telehealth)

Healthcare industry insights The Healthcare industry is undergoing significant transformation, with digital experiences playing...

Report

Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty

Rising prices are no longer a temporary challenge, they’re fundamentally reshaping how consumers make...

Report

Pulse Report: real-time signals from Q2’s retail landscape (trust, value, AI)

Retail industry insights Retail is facing more complexity than ever, driven by technology shifts...

Report

Pulse Report: The relentless rise of generative AI (High Tech, Q2 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...

Report

Pulse Report: Financial Services, Q2 2025

Financial Services industry insights As innovation accelerates and uncertainty grows, consumers are rethinking how...

Report

G2 Grid® Report for User Research | Spring 2025

Cartoon character watching television with multiple pop ups

Report

The loyalty premium: how brand loyalty and consumer trust drive customer retention

What keeps customers coming back in 2025? According to UserTesting’s latest global research study...

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

March 24, 2026

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Learn how the UserTesting and User Interviews integration helps teams reach niche and regulated audiences faster and streamline recruiting for research.

Learn more

On-Demand Webinar

March 12, 2026

Design Confidence Under Pressure: Making Decisions You Can Defend in the Age of AI

Watch this on-demand webinar to learn how design leaders make defensible decisions in the age of AI using evidence and research.

Learn more

On-Demand Webinar

February 11, 2026

January product release webinar

In this webinar, we’ll walk through UserTesting’s January product release and show how new AI-powered summaries and the Results API help teams reduce time spent reviewing raw data, improve the quality of feedback, and extend customer insights beyond the UserTesting platform.

Learn more

Marc Majers, Head of User Research, Progressive

On-Demand Webinar

February 3, 2026

The Future of Insight: How Information Workers Leverage AI + Human Understanding to Drive Smarter Decisions

Discover how UX research leaders at T-Mobile and Progressive are pairing human insight with emerging AI capabilities to make smarter, faster decisions. In this session, Hugh McLoone and Marc Majers share how their teams are using AI to accelerate analysis, improve decision-making, and shape the design of new AI-driven experiences, while still ensuring quality, ethics, and human understanding remain at the center of their workflows.

Learn more

Gina Bhawalkar, Principal Analyst, Forrester

Anahita Sultana, Total Economic Impact Consultant, Forrester

On-Demand Webinar

November 18, 2025

The 2026 Experience Survival Guide: Scaling Human Insight Across Every Team

Discover how AI and integrated tools are transforming experience research—making human insight faster, smarter, and scalable across UX, product, design, and marketing.

Learn more

webinar teaser image for sparkle light blue

On-Demand Webinar

November 13, 2025

Why Your Self-Service Isn’t Working — And How to Fix It

Learn more

On-Demand Webinar

October 29, 2025

What’s new in UserTesting: October 2025 release

Learn more

On-Demand Webinar

October 22, 2025

Stop Guessing, Start Knowing: A Blueprint for Content Testing Maturity

Learn more

On-Demand Webinar

October 15, 2025

Inside the Human Insight Engine

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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75 of Fortune 100
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Save your seat

Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Designing the Insight System of Tomorrow: How UXR Leaders Can Shape the Role of Research in the Age of AI

Start here to create great customer experiences

The most valuable skill in the age of AI isn't what you think

How designers can validate AI-generated concepts faster with UserTesting’s MCP Server

With UserTesting’s MCP server, researchers can stop switching between AI analysis and research tools

How smarter targeting and flexible incentives are advancing research recruitment

How to make confident design decisions at AI speed: A practical checklist

The hidden risk of moving too fast with AI in product design

5 non-negotiables for the modern research team

Why the smartest design teams are embedding user research

Your campaign didn’t end at launch—here’s how to measure its real impact

Maximize marketing ROI—before you waste another dollar

Unlocking audience insights: driving smarter decisions across product, marketing, and UX

How to quickly test real-world, physical experiences

How to test mobile apps and websites

Stay ahead of the competition: how to use customer insights to outsmart your rivals

How to test prototypes that lead to confident, customer-centric design

Content that connects: a step-by-step guide to testing messaging that works

A guide to customer-first innovation and discovery

How to drive product waste out of your development process

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

Pulse Report: Retail, Q3 2025

Pulse Report: real-time signals from Q2’s media and entertainment landscape (streaming, AI, personalization)

Pulse Report: real-time signals from Q2’s healthcare landscape (trust, AI, telehealth)

Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty

Pulse Report: real-time signals from Q2’s retail landscape (trust, value, AI)

Pulse Report: The relentless rise of generative AI (High Tech, Q2 2025)

Pulse Report: Financial Services, Q2 2025

G2 Grid® Report for User Research | Spring 2025

The loyalty premium: how brand loyalty and consumer trust drive customer retention

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Design Confidence Under Pressure: Making Decisions You Can Defend in the Age of AI

January product release webinar

The Future of Insight: How Information Workers Leverage AI + Human Understanding to Drive Smarter Decisions

The 2026 Experience Survival Guide: Scaling Human Insight Across Every Team

Why Your Self-Service Isn’t Working — And How to Fix It

What’s new in UserTesting: October 2025 release

Stop Guessing, Start Knowing: A Blueprint for Content Testing Maturity

Inside the Human Insight Engine

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Get the latest news on events, research, and product launches