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Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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MCP product release 2026

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Digital assets for User Interviews The State of Synthetic Users report

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

UserTesting research reveals how World Cup hydration breaks captured fan attention—and why traditional advertising struggled to keep viewers engaged.

Blog

The World Cup’s hydration breaks revealed where attention really went

The most valuable advertising moments of the 2026 World Cup may have arrived when...
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EAA compliance takes more than audits. Learn why human accessibility testing is the missing layer for reducing risk and creating better digital experiences.

Blog

The missing layer in your EAA compliance strategy

On June 28, 2025, the European Accessibility Act (EAA) became enforceable. For years, accessibility...
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Calculate customer lifetime value with our free CLV calculator. Learn the CLV formula, see examples, and discover how to increase customer value.

Blog

Customer lifetime value (CLV) calculator: Formula, examples, and how to increase customer value

Every business wants more customers. But the most successful companies know that acquiring customers...
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G2's Summer 2026 Enterprise Grid Report ranks top user research tools by satisfaction & market presence. See Leaders, High Performers & more.

Blog

UserTesting and User Interviews named leaders in G2's Summer 2026 user research report

Choosing the right user research platform can feel overwhelming, especially with dozens of tools...
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GM, Rivian, and Tesla are betting big on native infotainment over CarPlay. Real driver testing reveals what could go wrong before launch.

Blog

The $25 billion bet: what real drivers told us before you launch your next infotainment system

Right now, some of the biggest names in the vehicle industry are making a...
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Learn how user-centered design thinking shapes the product lifecycle—from discovery and prototyping to stakeholder buy-in and launch.

Blog

User-centered design thinking and the product lifecycle

Great experiences may feel magical, but they're not magic. For every memorable and delightful...
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AI speeds up design work, but confidence hasn't kept pace. Discover why design defensibility, not speed, separates good decisions from guesswork.

Blog

The confidence gap nobody wants to talk about

The confidence gap nobody wants to talk about A designer today can ship in...
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research organization repository

Blog

Your research repository is probably a graveyard. Here’s how to change that with AI

Every research leader has lived through some version of this conversation. A product manager...
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fashion brand website perception study

Blog

We asked UK consumers to review 5 iconic fashion brand sites. Here’s what they noticed.

What happens when you ask consumers to spend just a few minutes on a...
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in Retail Experiences 
2026 Research Report

Report

UserTesting’s 2026 state of AI in retail experiences

Executive summary: Retailers are moving quickly to add AI to digital experiences. Shoppers are...
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Discover how leading banks are improving CSAT by moving beyond dashboards to customer-led insights. Learn why satisfaction drops, how to diagnose friction, and the proven steps top banks use to boost clarity, trust, and loyalty.

Guide

The CSAT playbook for modern banks

Why leading banks are shifting from dashboards to deeper insight, and how you can...
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Guide

The better way to drive software renewals

Executive summary Renewals are the profit engine of subscription software. Because customer acquisition costs...
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TEASER-PulseReport-Q3-2025-Finserv-960x540

Report

Pulse Report: Financial Services, Q3 2025

Get Inside the mind of today’s financial consumer Economic uncertainty, rising customer expectations, and...
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As seen on my feed: a global study of social media shopping behaviors

Report

Black Friday and the rise of AI: how shoppers are balancing excitement, inflation, and trust

Black Friday has always been a test of patience, planning, and price-watching. But in...
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Digital assets for UserTesting High Tech Pulse Report Q3

Report

Pulse Report: AI adoption slows after rapid surge (High Tech, Q3 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...
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This is a teaser image (960x540) website asset for guide, "Product Management Playbook: Turning Customer Insight into Measurable Revenue Impact"

Guide

Product management playbook: turning customer insight into measurable revenue improvement

Product managers today aren’t just expected to build—they’re expected to deliver business outcomes. But...
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Digital assets for Q3 2025 Pulse retail report

Report

Pulse Report: Retail, Q3 2025

Introduction to the Q3 2025 Pulse Report results The Q3 2025 Retail Pulse Report...
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TEASER-PulseReport-Q2-2025-Media Ent-960x540

Report

Pulse Report: real-time signals from Q2’s media and entertainment landscape (streaming, AI, personalization)

Media and Entertainment Industry Insights As the Media & Entertainment industry evolves, staying ahead...
Read more
  • Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.

    Season 14

    Ep. 223: Design leadership in the age of AI: slowing down to think better

    Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.
    Listen now
  • Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.

    Season 14

    Ep. 224: AI made design faster. Now leaders need to make it better.

    Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.
    Listen now
  • Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.

    Season 14

    Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework

    Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.
    Listen now
  • As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.

    Season 14

    Ep. 226: Customer insights become the advantage when AI can build anything

    As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.
    Listen now
  • Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.

    Season 14

    Ep. 227: AI can build almost anything now. That’s the problem.

    Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.
    Listen now
  • Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.

    Season 14

    Ep. 228: Future-proofing your UX career

    Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.
    Listen now
  • Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.

    Season 14

    Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.

    Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.
    Listen now
  • Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.

    Season 14

    Ep. 230: When the checkout disappears, who keeps the customer?

    Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.
    Listen now
  • AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.

    Season 14

    Ep. 231: AI can build anything. It still needs someone to point the way.

    AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.
    Listen now
  • Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.

    Season 14

    Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.

    Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.
    Listen now
  • Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.

    Season 14

    Ep. 233: The mindset shift that turns UX research into a strategic business advantage

    Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.
    Listen now
  • Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.

    Season 14

    Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.

    Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.
    Listen now
  • Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest.

    Season 14

    Ep. 235: What a wedding DJ can teach you about user research

    Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest. 
    Listen now
  • Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.

    Season 14

    Ep. 236: UX for AI: why building faster is no substitute for building the right thing

    Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.
    Listen now
  • Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.

    Season 14

    Ep. 237: AI is making UX research faster. But are we asking the right questions?

    Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 238: Stop staying in your lane: How AI is reshaping product teams

    Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.
    Listen now
  • Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.

    Season 14

    Ep. 239: The AI design trap: Why shipping faster isn’t enough

    Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.
    Listen now
  • Explore Rich Mironov’s take on AI in product development—and why faster coding still requires human judgment, customer discovery, and product strategy.

    Season 14

    Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.

    Explore Rich Mironov’s take on AI in product development and why faster coding still requires human judgment, customer discovery, and product strategy.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 241: The 80% problem: What AI still needs from humans

    Explore why AI makes human expertise, judgment, taste and craft more important—and how teams can use AI to improve creativity without sacrificing quality.
    Listen now
  • Discover why UserTesting is becoming part of Auros and how human intelligence can help organizations build, test and evaluate more trustworthy AI.

    Season 14

    Ep. 242: Why human intelligence matters more as AI gets smarter

    Discover why UserTesting is becoming part of Auros and how human intelligence can help organizations build, test and evaluate more trustworthy AI. 
    Listen now
Digital assets for UserTesting High Tech Pulse Report Q3

Report

Pulse Report: AI adoption slows after rapid surge (High Tech, Q3 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...
Read more
PHOTO-2023-PT-reviewing-strategy-meeting-5-1600x1067

Leadership Signals

Stop guessing, start knowing

How marketers can use fast feedback to break through to...

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Digital assets for Q3 2025 Pulse retail report

Report

Pulse Report: Retail, Q3 2025

Introduction to the Q3 2025 Pulse Report results The Q3 2025 Retail Pulse Report...
Read more
TEASER-PulseReport-Q2-2025-Media Ent-960x540

Report

Pulse Report: real-time signals from Q2’s media and entertainment landscape (streaming, AI, personalization)

Media and Entertainment Industry Insights As the Media & Entertainment industry evolves, staying ahead...
Read more
TEASER-PulseReport-Q2-2025-Healthcare-960x540

Report

Pulse Report: real-time signals from Q2’s healthcare landscape (trust, AI, telehealth)

Healthcare industry insights The Healthcare industry is undergoing significant transformation, with digital experiences playing...
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Guide assets for for usertesting and talker research study "Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty.

Report

Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty

Rising prices are no longer a temporary challenge, they’re fundamentally reshaping how consumers make...
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TEASER-PulseReport-Q2-2025-Retail-960x540

Report

Pulse Report: real-time signals from Q2’s retail landscape (trust, value, AI)

Retail industry insights Retail is facing more complexity than ever, driven by technology shifts...
Read more
TEASER-PulseReport-Q2-2025-HighTech-960x540

Report

Pulse Report: The relentless rise of generative AI (High Tech, Q2 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...
Read more
TEASER-PulseReport-Q2-2025-Finserv-960x540

Report

Pulse Report: Financial Services, Q2 2025

Financial Services industry insights As innovation accelerates and uncertainty grows, consumers are rethinking how...
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Bran Erkel
Basel Fakhoury
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 4, 2026

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Learn how the UserTesting and User Interviews integration helps teams reach niche and regulated audiences faster and streamline recruiting for research.

Learn more
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Lija Hogan
Harsha Velamulapalli: Director of Experience Design & Research, Siemens
Lucas Puente: VP of Research, Slack
David Gardner: VP of Product and UX Insights, Salesforce
Adobe

On-Demand Webinar

May 20, 2026

Designing the insight system of tomorrow: how UXR Leaders can shape the role of research in the age of AI

Watch this on-demand webinar to learn how UXR leaders can build AI-ready insight systems that scale research, governance, and customer understanding.

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Mike McDowell, Principal Platform Marketing Manager
Andrew Hogan
CarMax Logan Morris
CarMax Andy Stites

On-Demand Webinar

May 6, 2026

Defensible Design: Making Confident Decisions at Speed

Learn how to make confident, defensible design decisions at speed. Hear from Figma & CarMax on turning rapid iteration into meaningful progress.

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Lacey Fabrizio
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

April 29, 2026

Move faster from question to insight and scale confident decisions

See UserTesting's April 2026 release: capture richer feedback, automate with AI, and scale confident decisions across your organization.

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Amy Wigdahl
LizMiller_ConstellationResearch (1).jpg

On-Demand Webinar

March 26, 2026

Marketing’s 2026 reality check: budgets, AI, and the regrets no one talks about

Budgets are shifting. AI ROI is under scrutiny. Join this candid Q&A on what marketing leaders must rethink for 2026.

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teaser image webinar screen yellow
Bran Erkel
Basel Fakhoury
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

March 24, 2026

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Learn how the UserTesting and User Interviews integration helps teams reach niche and regulated audiences faster and streamline recruiting for research.

Learn more
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Jahvita Rastafari, Senior Director, Brand Marketing at UserTesting
Elijah Woolery
Aarron Walter

On-Demand Webinar

March 12, 2026

Design Confidence Under Pressure: Making Decisions You Can Defend in the Age of AI

Watch this on-demand webinar to learn how design leaders make defensible decisions in the age of AI using evidence and research.

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Lacey Fabrizio
Taylor Cooney
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

February 11, 2026

January product release webinar

In this webinar, we’ll walk through UserTesting’s January product release and show how new AI-powered summaries and the Results API help teams reduce time spent reviewing raw data, improve the quality of feedback, and extend customer insights beyond the UserTesting platform.

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Margaret Williamson
Hugh McLoone, Sr. UX Research Manager, TMobile
Marc Majers, Head of User Research, Progressive

On-Demand Webinar

February 3, 2026

The Future of Insight: How Information Workers Leverage AI + Human Understanding to Drive Smarter Decisions

Discover how UX research leaders at T-Mobile and Progressive are pairing human insight with emerging AI capabilities to make smarter, faster decisions. In this session, Hugh McLoone and Marc Majers share how their teams are using AI to accelerate analysis, improve decision-making, and shape the design of new AI-driven experiences, while still ensuring quality, ethics, and human understanding remain at the center of their workflows.

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Additional resources

  • Hero Image for Templates

    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

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    Resource collection

    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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    Glossary term

    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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  • Executives reviewing design strategy

    Customers

    75 of Fortune 100

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

  • How to reach harder-to-find audiences
  • When to use advanced screening and manual recruiting
  • How teams scale diary studies and real customer research
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