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Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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MCP product release 2026

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Digital assets for User Interviews The State of Synthetic Users report

Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

Discover three practical research plays for moving at AI speed without sacrificing rigor, human judgment, or influence on product decisions.

Blog

Three plays to fix the broken research process

A familiar scene plays out in product organizations every day. A team is wrestling...
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Can AI finally make UX research democratization work? Learn how researchers can use AI to scale research while maintaining quality and governance.

Blog

AI might finally deliver on the democratisation of UX research—but only with researchers at the centre.

Editor's note : In this guest post, Naroa Ruiz de Eguilaz, Director of Research...
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At Crafted Seattle, leaders explored why human understanding—not AI alone—will determine who builds the products people actually want.

Blog

The most valuable skill in the age of AI isn't what you think

The race to build faster may be obscuring a more important question: Are we...
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Team of UX designers optimizing websites and apps

Blog

How designers can validate AI-generated concepts faster with UserTesting’s MCP Server

Nothing kills a flow state faster than having to constantly switch between different windows...
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Blog

With UserTesting’s MCP server, researchers can stop switching between AI analysis and research tools

You shouldn’t have to rebuild the same research workflow across five different tools just...
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person looking at large work screen

Blog

How smarter targeting and flexible incentives are advancing research recruitment

Recruiting and incentivizing the right participants has long been a challenge for researchers—62% of...
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Learn how AI-powered UX research and continuous discovery help teams move faster without losing customer insight or design confidence.

Blog

How to make confident design decisions at AI speed: A practical checklist

AI has dramatically accelerated how fast teams can design, build, and ship. But there’s...
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Learn how AI-powered UX research and continuous discovery help teams move faster without losing customer insight or design confidence.

Blog

The hidden risk of moving too fast with AI in product design

The most dangerous assumption in product design right now is that faster automatically means...
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AI is accelerating software development. Discover 5 must-haves modern research teams need to keep up, from faster recruiting to better insights.

Blog

5 non-negotiables for the modern research team

AI is accelerating software creation: can user research keep up? The rise of AI...
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Digital assets for guide: Unlocking audience insights: driving smarter decisions across product, marketing, and UX

Guide

Unlocking audience insights: driving smarter decisions across product, marketing, and UX

How to collect and apply customer feedback for smarter business decisions Understanding your customers...
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Digital assets for guide: How to quickly test real world experiences

Guide

How to quickly test real-world, physical experiences

Testing customer experiences beyond the screen Many teams are familiar with testing digital experiences...
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Digital assets for guide: How to test mobile apps and websites

Guide

How to test mobile apps and websites

Summary The rules of software success in mobile computing are different from the desktop...
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Report

Pulse Report: Financial Services, Q2 2025

Financial Services industry insights As innovation accelerates and uncertainty grows, consumers are rethinking how...
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Digital assets for guide: Stay ahead of the competition: how to use customer insights to outsmart your rivals

Guide

Stay ahead of the competition: how to use customer insights to outsmart your rivals

Ready to move beyond guesswork when it comes to your competitors? Competitive intelligence helps...
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Digital assets for guide

Guide

How to test prototypes that lead to confident, customer-centric design

Design teams can generate prototypes faster than ever. With tools such as Figma, Figma...
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Digital assets for UserTesting Guide content and message testing

Guide

Content that connects: a step-by-step guide to testing messaging that works

Ready to take the guesswork out of your messaging? Content and message testing helps...
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Digital assets for guide: a guide to customer first innovation and discovery

Guide

A guide to customer-first innovation and discovery

Unlocking the future of product innovation In today’s fast-paced and competitive business environment, staying...
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Digital assets for guide: How to drive product waste out of your development

Guide

How to drive product waste out of your development process

For decades, we’ve been forced to trade off between speed and quality when making...
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  • Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.

    Season 14

    Ep. 223: Design leadership in the age of AI: slowing down to think better

    Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.
    Listen now
  • Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.

    Season 14

    Ep. 224: AI made design faster. Now leaders need to make it better.

    Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.
    Listen now
  • Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.

    Season 14

    Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework

    Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.
    Listen now
  • As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.

    Season 14

    Ep. 226: Customer insights become the advantage when AI can build anything

    As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.
    Listen now
  • Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.

    Season 14

    Ep. 227: AI can build almost anything now. That’s the problem.

    Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.
    Listen now
  • Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.

    Season 14

    Ep. 228: Future-proofing your UX career

    Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.
    Listen now
  • Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.

    Season 14

    Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.

    Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.
    Listen now
  • Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.

    Season 14

    Ep. 230: When the checkout disappears, who keeps the customer?

    Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.
    Listen now
  • AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.

    Season 14

    Ep. 231: AI can build anything. It still needs someone to point the way.

    AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.
    Listen now
  • Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.

    Season 14

    Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.

    Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.
    Listen now
  • Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.

    Season 14

    Ep. 233: The mindset shift that turns UX research into a strategic business advantage

    Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.
    Listen now
  • Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.

    Season 14

    Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.

    Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.
    Listen now
  • Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest.

    Season 14

    Ep. 235: What a wedding DJ can teach you about user research

    Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest. 
    Listen now
  • Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.

    Season 14

    Ep. 236: UX for AI: why building faster is no substitute for building the right thing

    Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.
    Listen now
  • Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.

    Season 14

    Ep. 237: AI is making UX research faster. But are we asking the right questions?

    Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 238: Stop staying in your lane: How AI is reshaping product teams

    Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.
    Listen now
  • Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.

    Season 14

    Ep. 239: The AI design trap: Why shipping faster isn’t enough

    Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.
    Listen now
  • Explore Rich Mironov’s take on AI in product development—and why faster coding still requires human judgment, customer discovery, and product strategy.

    Season 14

    Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.

    Explore Rich Mironov’s take on AI in product development and why faster coding still requires human judgment, customer discovery, and product strategy.
    Listen now
  • Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.

    Season 14

    Ep. 241: The 80% problem: What AI still needs from humans

    Explore why AI makes human expertise, judgment, taste and craft more important—and how teams can use AI to improve creativity without sacrificing quality.
    Listen now
  • Discover why UserTesting is becoming part of Auros and how human intelligence can help organizations build, test and evaluate more trustworthy AI.

    Season 14

    Ep. 242: Why human intelligence matters more as AI gets smarter

    Discover why UserTesting is becoming part of Auros and how human intelligence can help organizations build, test and evaluate more trustworthy AI. 
    Listen now
Hero images used for Pulse Reports

Report

Pulse Report: Financial Services, Q4 2024

Financial Services industry insights The financial services industry is navigating a rapidly changing landscape...
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Report

Pulse Report: High-tech, Q4 2024

High-tech industry insights In the high-tech industry, staying ahead of rapid change isn’t just...
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Hero images used for Pulse Reports

Report

Pulse Report: Media and Entertainment, Q4 2024

Media and entertainment industry insights As the media and entertainment industry evolves, staying ahead...
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Teaser-image-Report-Generative AI chatbots-overhyped but still underestimated 960x540

Report

Generative AI chatbots: overhyped but still underestimated

Key takeaways: At age 2, the most successful newcomer in tech history has a...
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Report

Pulse Report: Healthcare, Q4 2024

Healthcare industry insights The healthcare industry is undergoing significant transformation, with digital experiences playing...
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Insurance image for report 'AI and Insurance'

Report

AI and insurance CX: consumer trust, challenges, and opportunities in a digital era

It’s hard to overstate the complexities of navigating the modern insurance landscape, and the...
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Report

Pulse Report: Retail, Q4 2024

Retail industry insights
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UserTesting 2024 Retail Benchmark Report

Report

2024 UserTesting Retail Benchmark Report

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Which online grocery retailers deliver an exceptional customer experience?

Report

Which online grocery retailers deliver an exceptional customer experience?

This report is for retail executives working to deliver seamless online shopping digital experiences...
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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

August 20, 2025

Unlocking smarter pricing and packaging decisions

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Taylor Cooney
Jorge Aboytes

On-Demand Webinar

August 13, 2025

What's new in UserTesting: July 2025 release

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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

August 6, 2025

Turning competitor feedback into your strategic edge

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Bobby Meixner

On-Demand Webinar

July 23, 2025

Pulse Report: Retail Q2 2025 overview

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Lija Hogan
Eric Johnson
Jennifer Artabane, VP, Product Management at UserTesting
Bobby Meixner

On-Demand Webinar

July 10, 2025

What's new and what's next: the future of the UserTesting platform

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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

July 9, 2025

Discovery and innovation research

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Diane Harding, Senior Product Marketing Manager
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 27, 2025

Fix the gaps: how to optimize the customer journey for better ROAS and higher ROI

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Michael Mace UserTesting author
Michael Domanic's headshot

On-Demand Webinar

June 26, 2025

Pulse Report: Tech, Q2 2025 overview

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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 25, 2025

Mobile and physical experience testing

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Additional resources

  • Hero Image for Templates

    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

    Learn more
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    Resource collection

    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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  • someone on ipad

    Glossary term

    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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  • Executives reviewing design strategy

    Customers

    75 of Fortune 100

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

  • How to reach harder-to-find audiences
  • When to use advanced screening and manual recruiting
  • How teams scale diary studies and real customer research
Save your seat
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