UserTesting Templates

Templates are designed by research experts and can be used as-is, customized to fit your exact needs, or used as inspiration for your next project.

Understand needs Test ideas and prototypes Launch and iterate quickly

Understand needs

Templates to help you better understand your customers' behaviors so you can create compelling and innovative solutions. Hear firsthand what's on their mind, what they're looking for, and the challenges they face before you start designing a solution.

Product adoption

Understand what keeps your most loyal customers engaged with your products

Feature prioritization

See how users prioritize different features or projects under consideration

Persona characteristics

Bring your customer personas to life with insights about their attitudes and behaviors

System Usability Scale

Measure a product's ease of use with the System Usability Scale

Mobile app navigation

Gather insights about how users navigate mobile apps to find key information

Website navigation

Gather insights about how users navigate websites to find key information

Customer journey

Understand how customers engage across multiple touchpoints

Mobile app evaluation

Assess critical app characteristics such as appearance, ease of use, and trust

Website evaluation

Assess critical website characteristics such as appearance, ease of use, and trust

Value proposition validation

Test your value proposition with insights from your target customer

Tree testing

Measure how easily users find content within your site navigation

Card sorting

Understand how contributors group content and label categories

Competitor evaluation

Compare two websites or app experiences side-by-side

Brand attributes

Gather impressions from people familiar with a brand

Discover needs & frustrations

Identify opportunities to improve customer experiences or activities

Environment & context

Gain a deeper understanding of a customer’s environment

Test ideas and prototypes

Templates to help ensure you're providing the right product or digital experiences to engage and educate customers, as well as encourage expected behavior. Ensure the response you're expecting is the response you receive.

Ad testing

Gather reactions to a print, billboard, or digital ad

Concept validation

Get candid feedback to help validate a new concept or idea

Messaging comprehension

Gather reactions to messaging and positioning

Visual design evaluation

Gather insights about creatives, designs, videos or other visual elements

Prototype evaluation

Observe people using a pre-production experience

First impressions

Gather people's first impression of products, apps, messaging, and more

Launch and iterate quickly

Templates to gain fast feedback on whether messages and experiences resonate with your target audiences before you launch. Hone in on the greatest pain points and areas of opportunity, then test variations to strategically fine-tune.