UserTesting Templates

Powerful study templates make collecting customer feedback even easier, and are designed with customization and flexibility in mind.

Research & Understand Needs Test Ideas & Prototypes Launch & Iterate Quickly

Research & Understand Needs

(placeholder) Templates to help you better understand your customers' behaviors so you can create compelling and innovative solutions. Hear firsthand what is on their mind, what they are looking for, and the challenges they face before you start designing a solution.

Product adoption

Gain insights about what keeps your most loyal customers engaged with your products

Feature prioritization

See how users prioritize different features or projects under consideration

Persona characteristics

Bring your customer personas to life with insights about their behaviors and attitudes

System Usability Scale Evaluation

Measure ease of use of an experience with the System Usability Scale

Mobile app navigation

Gather insights about how users navigate mobile apps to find key information

Website navigation

Gather insights about how users navigate websites to find key information

Customer journey

Understand how customers engage with your brand or products across multiple touchpoints

Mobile app evaluation

Assess critical app characteristics such as appearance, ease of use, and trust

Website evaluation

Assess critical website characteristics such as appearance, ease of use, and trust

Messaging comprehension

Gather reactions to messaging and positioning

Value proposition validation

Test your value proposition with insights from your target customer

Tree testing

Measure how easily users find content within your site navigation

Card sorting

Understand how participants group content and label categories

Competitor evaluation

Compare two websites or app experiences side-by-side

Brand attributes

Gather impressions from people familiar with a brand

Needs & frustrations discovery

Identify opportunities to improve customer experiences or activities

Asset comparison

Let people choose between different options to see what they prefer–and why

Customer environment & context

Gain a deeper understanding of a customer’s environment

Test Ideas & Prototypes

Templates to help ensure you are providing the right content experiences to engage and educate customers, to encourage expected behavior or workflows. Hone in on the greatest pain points and areas of opportunity, then test variations to strategically fine tune your experience.

Gather reactions to a print, billboard, or digital ad

Ad testing

Concept validation

Get candid feedback to help validate a new concept or idea

Visual design evaluation

Gather insights about creatives, designs, videos or other visual elements

Prototype evaluation

Observe people using a pre-production experience

First impressions

Gather people's first impression of products, apps, messaging, and more

Launch & Iterate Quickly

Templates to gain fast feedback on whether messaging and ads resonate with your target audiences before you launch. Ensure the response you're expecting is the response you receive.