UserTesting Templates

Templates are designed by research experts and can be used as-is, customized to fit your exact needs, or used as inspiration for your next project.

Understand needs

Templates to help you better understand your customers' behaviors so you can create compelling and innovative solutions. Hear firsthand what's on their mind, what they're looking for, and the challenges they face before you start designing a solution. 

product adoption

Product adoption

Understand what keeps your most loyal customers engaged with your products

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feature prioritization

Feature prioritization

See how users prioritize different features or projects under consideration

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personas

Persona characteristics

Bring your customer personas to life with insights about their attitudes and behaviors

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benchmark ease of use

System Usability Scale Evaluation

Measure a product's ease of use with the System Usability Scale

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mobile app navigation

Mobile app navigation

Gather insights about how users navigate mobile apps to find key information

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Website navigation

Website navigation

Gather insights about how users navigate websites to find key information

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customer journey

Customer journey

Understand how customers engage with your brand or products across multiple touchpoints

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mobile app evaluation

Mobile app evaluation

Assess critical app characteristics such as appearance, ease of use, and trust

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website evaluation

Website evaluation

Assess critical website characteristics such as appearance, ease of use, and trust

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Value proposition validation

Value proposition validation

Test your value proposition with insights from your target customer

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Tree testing

Tree testing

Measure how easily users find content within your site navigation

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Card sorting

Card sorting

Understand how contributors group content and label categories

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competitor study

Competitor evaluation

Compare two websites or app experiences side-by-side

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brand attributes

Brand attributes

Gather impressions from people familiar with a brand

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needs discovery

Needs and frustrations discovery

Identify opportunities to improve customer experiences or activities

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ethnography study

Customer environment and context

Gain a deeper understanding of a customer’s environment

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Test ideas and prototypes

Templates to help ensure you're providing the right product or digital experiences to engage and educate customers, as well as encourage expected behavior. Ensure the response you're expecting is the response you receive.

Launch and iterate quickly

Templates to gain fast feedback on whether messages and experiences resonate with your target audiences before you launch. Hone in on the greatest pain points and areas of opportunity, then test variations to strategically fine-tune.