Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

Learn how AI-powered UX research and continuous discovery help teams move faster without losing customer insight or design confidence.

Blog

How to make confident design decisions at AI speed: A practical checklist

AI has dramatically accelerated how fast teams can design, build, and ship. But there’s...

Blog

The hidden risk of moving too fast with AI in product design

The most dangerous assumption in product design right now is that faster automatically means...

AI is accelerating software development. Discover 5 must-haves modern research teams need to keep up, from faster recruiting to better insights.

Blog

5 non-negotiables for the modern research team

AI is accelerating software creation: can user research keep up? The rise of AI...

Discover how AI-powered user research and Figma integration help teams embed customer insights into design workflows and make faster decisions.

Blog

Why the smartest design teams are embedding user research

The fastest way to kill a good design idea is to wait too long...

Learn how to measure campaign impact over time, track performance beyond KPIs, and uncover long-term marketing ROI with smarter testing and insights.

Blog

Your campaign didn’t end at launch—here’s how to measure its real impact

Your campaign didn’t fail—you just stopped measuring too soon. Marketers love a clean ending...

Ranjitha Kumar shares how to use AI intentionally, avoid “AI fairy dust,” and balance automation with human insight in this Bloomberg interview.

Blog

Why “AI Fairy Dust” Isn’t a Strategy: Key Takeaways from Bloomberg Intelligence

In a recent Bloomberg Intelligence interview, UserTesting’s Chief Scientist, Ranjitha Kumar, shared a grounded...

AI personalization: where it works and where it fails

Blog

AI personalization works, until it doesn’t— the human insight gap CMOs can’t afford to ignore

AI personalization is redefining what customers expect from every interaction. From personalized recommendations to...

Explore how user research participant recruitment and customer insights integration help teams move faster while staying deeply connected to real users.

Blog

Better together: Unlocking deeper audience access with user research recruitment

The speed of innovation has outpaced our ability to understand the people it’s meant...

Explore marketing AI ROI, shifting budgets for 2026, and why proving impact is harder than ever—and what marketers must do next.

Blog

Marketing AI ROI is rising—but clarity is not

Marketers aren’t short on budget—they’re short on certainty. That’s the uncomfortable truth lurking beneath...

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI is changing how people interact with technology, and companies are moving quickly...

Guide

Boost website conversions with real user feedback

Stop losing revenue to website friction: a data-driven approach to increasing website conversion optimization...

Guide

How to build customer-centric products without slowing down development

Introduction: The product manager’s dilemma Product managers face an ever-present challenge: deliver innovative, high-quality...

Guide

How UX teams design faster with more confidence

Design teams can generate more ideas, prototypes, and iterations than ever before. The harder...

Guide

Improving NPS through user insights: a quick-start guide

For UX researchers, UX leaders, Product leaders, and emerging roles like UX Research Operations...

Guide

Increase digital bank account opening

Drive growth and efficiency at retail banks by creating seamless digital account experiences that...

Guide

Guide to choosing the right UX research platform

Choosing an experience insights, or UX research, platform is not just a research decision...

Digital assets for Usertesting 2024 UK banking benchmarking report

Guide

2024 UK Banking Benchmark Report

Competitive benchmarking 5 of the UK's biggest consumer banks The quality of a digital...

Digital assets for Usertesting 2024 UK travel benchmarking report, Teaser, Teaser image

Guide

2024 UserTesting travel Benchmark Report

Competitive benchmarking 5 of the UK's biggest package holiday sites The quality of a...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

Pulse Report: High-tech, Q4 2024

High-tech industry insights In the high-tech industry, staying ahead of rapid change isn’t just...

Report

Pulse Report: Media and Entertainment, Q4 2024

Media and entertainment industry insights As the media and entertainment industry evolves, staying ahead...

Report

Generative AI chatbots: overhyped but still underestimated

Key takeaways: At age 2, the most successful newcomer in tech history has a...

Report

Pulse Report: Healthcare, Q4 2024

Healthcare industry insights The healthcare industry is undergoing significant transformation, with digital experiences playing...

Report

AI and insurance CX: consumer trust, challenges, and opportunities in a digital era

It’s hard to overstate the complexities of navigating the modern insurance landscape, and the...

Report

Pulse Report: Retail, Q4 2024

Retail industry insights

Report

2024 UserTesting Retail Benchmark Report

Report

Which online grocery retailers deliver an exceptional customer experience?

This report is for retail executives working to deliver seamless online shopping digital experiences...

The UK Banking Empathy Experience Index | Teaser Image

Report

The UK Banking Empathy Experience Index (EXi)

Why read this report It has been over a year since government legislation has...

On-Demand Webinar

August 13, 2025

What's new in UserTesting: July 2025 release

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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

August 6, 2025

Turning competitor feedback into your strategic edge

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On-Demand Webinar

July 23, 2025

Pulse Report: Retail Q2 2025 overview

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Jennifer Artabane, VP, Product Management at UserTesting

On-Demand Webinar

July 10, 2025

What's new and what's next: the future of the UserTesting platform

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On-Demand Webinar

July 9, 2025

Discovery and innovation research

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teaser image for webinar chorus dark blue

Diane Harding, Senior Product Marketing Manager

On-Demand Webinar

June 27, 2025

Fix the gaps: how to optimize the customer journey for better ROAS and higher ROI

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On-Demand Webinar

June 26, 2025

Pulse Report: Tech, Q2 2025 overview

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On-Demand Webinar

June 25, 2025

Mobile and physical experience testing

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Meg Roebling, Director Head of Design, Citi

On-Demand Webinar

June 17, 2025

Pulse Report: Financial Services, Q2 2025 overview

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collection
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary term
Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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75 of Fortune 100
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Save your seat

Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

State of Synthetic Users: Research Report | UserTesting

Start here to create great customer experiences

How to make confident design decisions at AI speed: A practical checklist

The hidden risk of moving too fast with AI in product design

5 non-negotiables for the modern research team

Why the smartest design teams are embedding user research

Your campaign didn’t end at launch—here’s how to measure its real impact

Why “AI Fairy Dust” Isn’t a Strategy: Key Takeaways from Bloomberg Intelligence

AI personalization works, until it doesn’t— the human insight gap CMOs can’t afford to ignore

Better together: Unlocking deeper audience access with user research recruitment

Marketing AI ROI is rising—but clarity is not

Effective AI: how to choose the right generative AI features—and build them fast

Boost website conversions with real user feedback

How to build customer-centric products without slowing down development

How UX teams design faster with more confidence

Improving NPS through user insights: a quick-start guide

Increase digital bank account opening

Guide to choosing the right UX research platform

2024 UK Banking Benchmark Report

2024 UserTesting travel Benchmark Report

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

Pulse Report: High-tech, Q4 2024

Pulse Report: Media and Entertainment, Q4 2024

Generative AI chatbots: overhyped but still underestimated

Pulse Report: Healthcare, Q4 2024

AI and insurance CX: consumer trust, challenges, and opportunities in a digital era

Pulse Report: Retail, Q4 2024

2024 UserTesting Retail Benchmark Report

Which online grocery retailers deliver an exceptional customer experience?

The UK Banking Empathy Experience Index (EXi)

What's new in UserTesting: July 2025 release

Turning competitor feedback into your strategic edge

Pulse Report: Retail Q2 2025 overview

What's new and what's next: the future of the UserTesting platform

Discovery and innovation research

Fix the gaps: how to optimize the customer journey for better ROAS and higher ROI

Pulse Report: Tech, Q2 2025 overview

Mobile and physical experience testing

Pulse Report: Financial Services, Q2 2025 overview

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

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