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Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Report

State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

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Start here to create great customer experiences

Design research isn't just reports—it's glue. See how one researcher scaled influence at McDonald's by building shared understanding, not decks.

Blog

Design research is glue: why the best researchers don't just report, they connect

Every researcher has felt it: the quiet, sinking realization that a meticulously built report...

Forrester's Crafted 2026 takeaways on AI, workflow integration, and human insight—see what it means for research and product teams building smarter, faster.

Blog

What Forrester saw at Crafted 2026—and what it means for the new operating model of customer understanding

At the end of May, senior researchers, designers, and builders gathered in Seattle for...

AI is reshaping UX research — but the real risk isn't job loss, it's losing relevance. Learn how researchers can stay strategic in an AI-driven world.

Blog

The UX researchers who don't adapt to AI won't be replaced by it—they'll just be left out

The UX researchers who don't adapt to AI won't be replaced by it —...

Learn how to integrate testing into your workflow without slowing down. Discover low-fidelity testing tips and sprint strategies that build team confidence.

Blog

The test you skip is the one that costs you the most

Product teams are fond of saying they don't have time to test. What they...

AI is making design faster, but not better. Learn why judgment, user feedback, and confidence matter more than speed in the AI era.

Blog

When human judgement becomes the real design advantage

When AI can accelerate so much of the work, where do humans create the...

Blog

How to test critical banking journeys with customers in vulnerable circumstances

Consumer Duty has raised expectations for how financial institutions understand, monitor, and improve customer...

Blog

Why research teams need influence more than budget

An odd thing is happening inside many research organizations. Their work has gotten dramatically...

AI is changing research fast. Leaders from Salesforce, Slack, Adobe, and Siemens share what should be automated—and what must stay human.

Blog

The AI question researchers should be asking

The most important question about AI isn't whether it will replace researchers. It's whether...

Blog

The design industry has a confidence problem. Here's what AI is getting wrong

Every major tech company just shipped a design feature. Most of them are solving...

Guide

Driving product revenue with customer-validated messaging (a playbook for product marketing managers)

Product marketers are under more pressure than ever to move beyond awareness and prove...

Report

Pulse Report: real-time signals from Q2’s healthcare landscape (trust, AI, telehealth)

Healthcare industry insights The Healthcare industry is undergoing significant transformation, with digital experiences playing...

Report

Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty

Rising prices are no longer a temporary challenge, they’re fundamentally reshaping how consumers make...

Report

Pulse Report: real-time signals from Q2’s retail landscape (trust, value, AI)

Retail industry insights Retail is facing more complexity than ever, driven by technology shifts...

Guide

How to engage and convert prospects from every customer channel

Learn what drives buyers to your website and gets them to stay beyond the...

Guide

Designing AI-powered shopping experiences for the next generation of commerce

AI is quickly becoming part of how people shop. Customers can ask a digital...

IMAGE-Teaser-Guide-French-Barometer 2025 – UX in companies-820x410

Report

Baromètre 2025 – L’UX et l’UX Research dans les entreprises

Chez UserTesting, nous collaborons avec des milliers de professionnels du numérique avec qui nous...

Guide

Maximize marketing ROI—before you waste another dollar

How to improve your marketing ROI is not just about measuring performance. It’s about...

Report

Pulse Report: The relentless rise of generative AI (High Tech, Q2 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...

Season 14
Ep. 223: Design leadership in the age of AI: slowing down to think better
Explore design leadership in the age of AI—why slowing down, embracing creativity, and focusing on human insight leads to better product design.
Listen now
Season 14
Ep. 224: AI made design faster. Now leaders need to make it better.
Figma’s Pedro Hernandez explores AI in design leadership, balancing speed with craft, and why human insight still drives great UX.
Listen now
Season 14
Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework
Learn how Bansi Mehta’s Sense, Shape, Steer framework helps teams design trustworthy, human-centered AI experiences users adopt.
Listen now
Season 14
Ep. 226: Customer insights become the advantage when AI can build anything
As AI makes building easier, customer insights, human judgment, and UX research become the keys to creating products people want.
Listen now
Season 14
Ep. 227: AI can build almost anything now. That’s the problem.
Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.
Listen now
Season 14
Ep. 228: Future-proofing your UX career
Meltem Naz Kaso explores the future of UX research, building trust, driving business impact, and creating career resilience in the age of AI.
Listen now
Season 14
Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.
Robyn Bolton shares how innovation leadership and customer insights drive real business results — and why most companies confuse activity with progress.
Listen now
Season 14
Ep. 230: When the checkout disappears, who keeps the customer?
Cordial's Matt Howland on the Shopper Context Protocol, AI agent commerce, and how brands can keep customer context as AI agents start shopping.
Listen now
Season 14
Ep. 231: AI can build anything. It still needs someone to point the way.
AI moves fast, but humans provide direction. UserTesting leaders unpack AI in the loop, agentic AI, and building trustworthy AI experiences.
Listen now
Season 14
Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.
Trust, not usability, is the real test for agentic AI. Walmart's Chase Keaton explains what that means for UX research and design teams.
Listen now
Season 14
Ep. 233: The mindset shift that turns UX research into a strategic business advantage
Paul Humphrey of Next shares his UX research strategy for scaling insights, earning stakeholder buy-in, and using AI in UX research responsibly.
Listen now
Season 14
Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.
Discover why AI-powered customer insights need human interpretation as Chui Chui Tan explores cultural context and blind spots, global research, and smarter decisions.
Listen now
Season 14
Ep. 235: What a wedding DJ can teach you about user research
Progressive's Marc Majers on AI in UX research, synthetic users, and the mindset that still separates good researchers from the rest. 
Listen now
Season 14
Ep. 236: UX for AI: why building faster is no substitute for building the right thing
Discover how Greg Nudelman approaches UX for AI, AI product design, customer discovery, risk, and ROI to build AI products that deliver real value.
Listen now
Season 14
Ep. 237: AI is making UX research faster. But are we asking the right questions?
Explore how AI is reshaping UX research—and why Nick Cawthon says human insight, strategic thinking and connection matter more than ever.
Listen now
Season 14
Ep. 238: Stop staying in your lane: How AI is reshaping product teams
Explore how AI is reshaping product development, blurring team roles, accelerating experimentation, and making human judgment more important.
Listen now
Season 14
Ep. 239: The AI design trap: Why shipping faster isn’t enough
Roger Wong explores AI in product design, sharing how human judgment, customer feedback and design fundamentals help teams build better products.
Listen now
Season 14
Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.
Explore Rich Mironov’s take on AI in product development and why faster coding still requires human judgment, customer discovery, and product strategy.
Listen now
Season 14
Ep. 241: The 80% problem: What AI still needs from humans
Explore why AI makes human expertise, judgment, taste and craft more important—and how teams can use AI to improve creativity without sacrificing quality.
Listen now
Season 14
Ep. 242: Why human intelligence matters more as AI gets smarter
Discover why UserTesting is becoming part of Auros and how human intelligence can help organizations build, test and evaluate more trustworthy AI. 
Listen now

Report

G2 Grid® Report for User Research | Spring 2025

Cartoon character watching television with multiple pop ups

Report

The loyalty premium: how brand loyalty and consumer trust drive customer retention

What keeps customers coming back in 2025? According to UserTesting’s latest global research study...

Report

Pulse Report: Media and Entertainment, Q1 2025

Media and entertainment industry insights As the Media & Entertainment industry evolves, staying ahead...

Report

Pulse Report: Healthcare, Q1 2025

Healthcare industry insights The healthcare industry is undergoing significant transformation, with digital experiences playing...

Report

G2 Grid® Report for User Research | Winter 2025

Report

Pulse Report: Financial Services, Q1 2025

Financial Services industry insights The financial services industry is navigating a rapidly changing landscape...

Report

Pulse Report: Tech, Q1 2025

Tech Industry Insights In the Tech industry, staying ahead of rapid change isn’t just...

Report

Pulse Report: Retail, Q1 2025

Retail industry insights

Report

Stream fatigue goes global: survey reveals viewers spend days deciding what to watch

The era of streaming promised convenience, variety, and flexibility—entertainment on demand, free from the...

Gina Bhawalkar, Principal Analyst, Forrester

Anahita Sultana, Total Economic Impact Consultant, Forrester

On-Demand Webinar

November 18, 2025

The 2026 Experience Survival Guide: Scaling Human Insight Across Every Team

Discover how AI and integrated tools are transforming experience research—making human insight faster, smarter, and scalable across UX, product, design, and marketing.

Learn more

webinar teaser image for sparkle light blue

On-Demand Webinar

November 13, 2025

Why Your Self-Service Isn’t Working — And How to Fix It

Discover why self-service tools fail and how to fix them. Get research from ContactBabel and real-world insights from Deutsche Bank.

Learn more

On-Demand Webinar

October 29, 2025

What’s new in UserTesting: October 2025 release

See what's new in UserTesting's October 2025 release: Insight Kits, Flexible Roles, and Adaptive Invite Rounds for faster, safer insights.

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On-Demand Webinar

October 22, 2025

Stop Guessing, Start Knowing: A Blueprint for Content Testing Maturity

Learn more

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

October 15, 2025

Inside the Human Insight Engine

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On-Demand Webinar

October 1, 2025

Creating content that converts

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On-Demand Webinar

September 17, 2025

Optimizing the digital account opening journey

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On-Demand Webinar

September 10, 2025

Seeing is understanding: how early adopters are using AI to buy

Learn more

On-Demand Webinar

September 3, 2025

Optimizing the e-commerce checkout process

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collection
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary term
Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customers
75 of Fortune 100
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Save your seat

Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

State of Synthetic Users: Research Report | UserTesting

Start here to create great customer experiences

Design research is glue: why the best researchers don't just report, they connect

What Forrester saw at Crafted 2026—and what it means for the new operating model of customer understanding

The UX researchers who don't adapt to AI won't be replaced by it—they'll just be left out

The test you skip is the one that costs you the most

When human judgement becomes the real design advantage

How to test critical banking journeys with customers in vulnerable circumstances

Why research teams need influence more than budget

The AI question researchers should be asking

The design industry has a confidence problem. Here's what AI is getting wrong

Driving product revenue with customer-validated messaging (a playbook for product marketing managers)

Pulse Report: real-time signals from Q2’s healthcare landscape (trust, AI, telehealth)

Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty

Pulse Report: real-time signals from Q2’s retail landscape (trust, value, AI)

How to engage and convert prospects from every customer channel

Designing AI-powered shopping experiences for the next generation of commerce

Baromètre 2025 – L’UX et l’UX Research dans les entreprises

Maximize marketing ROI—before you waste another dollar

Pulse Report: The relentless rise of generative AI (High Tech, Q2 2025)

Ep. 223: Design leadership in the age of AI: slowing down to think better

Ep. 224: AI made design faster. Now leaders need to make it better.

Ep. 225: Designing trustworthy AI with the Sense, Shape, Steer framework

Ep. 226: Customer insights become the advantage when AI can build anything

Ep. 227: AI can build almost anything now. That’s the problem.

Ep. 228: Future-proofing your UX career

Ep. 229: Most companies don't have an innovation problem. They have a leadership problem.

Ep. 230: When the checkout disappears, who keeps the customer?

Ep. 231: AI can build anything. It still needs someone to point the way.

Ep. 232: Why agentic AI's biggest problem isn't intelligence. It's trust.

Ep. 233: The mindset shift that turns UX research into a strategic business advantage

Ep. 234: The biggest risk in AI-powered customer insights isn't AI. It's cultural blind spots.

Ep. 235: What a wedding DJ can teach you about user research

Ep. 236: UX for AI: why building faster is no substitute for building the right thing

Ep. 237: AI is making UX research faster. But are we asking the right questions?

Ep. 238: Stop staying in your lane: How AI is reshaping product teams

Ep. 239: The AI design trap: Why shipping faster isn’t enough

Ep. 240: AI can help you build faster. It can’t tell you what’s worth building.

Ep. 241: The 80% problem: What AI still needs from humans

Ep. 242: Why human intelligence matters more as AI gets smarter

G2 Grid® Report for User Research | Spring 2025

The loyalty premium: how brand loyalty and consumer trust drive customer retention

Pulse Report: Media and Entertainment, Q1 2025

Pulse Report: Healthcare, Q1 2025

G2 Grid® Report for User Research | Winter 2025

Pulse Report: Financial Services, Q1 2025

Pulse Report: Tech, Q1 2025

Pulse Report: Retail, Q1 2025

Stream fatigue goes global: survey reveals viewers spend days deciding what to watch

The 2026 Experience Survival Guide: Scaling Human Insight Across Every Team

Why Your Self-Service Isn’t Working — And How to Fix It

What’s new in UserTesting: October 2025 release

Stop Guessing, Start Knowing: A Blueprint for Content Testing Maturity

Inside the Human Insight Engine

Creating content that converts

Optimizing the digital account opening journey

Seeing is understanding: how early adopters are using AI to buy

Optimizing the e-commerce checkout process

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Get the latest news on events, research, and product launches