Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Platform & Services

Customer Insight for AI Workflows | UserTesting MCP Server

Combine AI with real human insight. Use UserTesting in ChatGPT, Claude, Figma Make, and other MCP clients to analyze, generate, and validate faster.

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UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Webinar

Designing the Insight System of Tomorrow: How UXR Leaders Can Shape the Role of Research in the Age of AI

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Start here to create great customer experiences

Ranjitha Kumar shares how to use AI intentionally, avoid “AI fairy dust,” and balance automation with human insight in this Bloomberg interview.

Blog

Why “AI Fairy Dust” Isn’t a Strategy: Key Takeaways from Bloomberg Intelligence

In a recent Bloomberg Intelligence interview, UserTesting’s Chief Scientist, Ranjitha Kumar, shared a grounded...

AI personalization: where it works and where it fails

Blog

AI personalization works, until it doesn’t— the human insight gap CMOs can’t afford to ignore

AI personalization is redefining what customers expect from every interaction. From personalized recommendations to...

Explore how user research participant recruitment and customer insights integration help teams move faster while staying deeply connected to real users.

Blog

Better together: Unlocking deeper audience access with user research recruitment

The speed of innovation has outpaced our ability to understand the people it’s meant...

Explore marketing AI ROI, shifting budgets for 2026, and why proving impact is harder than ever—and what marketers must do next.

Blog

Marketing AI ROI is rising—but clarity is not

Marketers aren’t short on budget—they’re short on certainty. That’s the uncomfortable truth lurking beneath...

See how teams use UserTesting Premier Support to move faster, reduce risk, and improve research with expert guidance and Power Sessions.

Blog

Even if you’re good at research, you don’t have to do it alone

How teams use UserTesting’s Premier Support Power Sessions to move faster, get unstuck, and...

Learn how to make defensible design decisions with AI. Boost confidence, balance speed, and keep human insight at the center of product design.

Blog

AI design decision making: how to build confidence under pressure

Design teams are moving faster than ever—yet many leaders feel less certain about the...

UserTesting and User Interviews are named G2 Leaders, combining powerful participant access and real-time insights in one customer insights platform.

Blog

Two G2 Leaders. One Platform for Customer Insight.

A quick note to our customers. In the latest G2 Enterprise Grid® for User...

How to test AI features effectively. Learn smarter AI usability testing strategies to measure trust, emotion, and real user experience.

Blog

How to test AI features: rethinking AI usability testing for conversational experiences

AI features are showing up in products at breakneck speed—but most teams are still...

Discover UserTesting’s responsible approach to AI-powered customer insights—combining human judgment, transparency, and AI speed.

Blog

The responsible path to AI-accelerated Customer Insights

UserTesting’s point of view on introducing AI-powered features across its suite This document outlines...

Guide

A step-by-step guide to fast feature prioritization

Ready to take the guesswork out of your product roadmap? Feature prioritization helps teams...

Guide

Unlock what works: how to test your creative to connect, convert, and inspire

Ready to take the guesswork out of your creative? Creative testing helps teams make...

Guide

Enhance brand reputation for long-term success

Strengthen brand reputation and brand perception, refine messaging, and maintain consistency across every touchpoint...

TEASER-The Future of Banking Contact Centers-Improving Containment and Support-2025-960x540

Guide

The future of banking contact centers: improving containment and self-service

What happens when your customers are trapped in an endless loop of bad automation...

Guide

Unlocking campaign effectiveness: a step-by-step guide to driving impact before launch

The most effective marketing teams design for impact from the start. Campaigns that reach...

Digital assets for Usertesting 2025 UK banking benchmarking report, Teaser image

Guide

UK Retail Benchmark 2025

Competitive benchmarking 4 of the UK's top retailers The quality of a digital shopping...

Guide

2025 UK Banking Benchmark Report

Benchmarking 6 of the UK's premium digital account opening experiences The quality of a...

Guide

How high-performing design teams improve conversion

How to design for conversion before you launch Design shapes whether people move forward...

Guide

Optimizing conversion rates for retail and consumer brands

Accelerate growth and streamline operations by crafting frictionless ecommerce experiences that reduce cart abandonment...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

Pulse Report: Media and Entertainment, Q1 2025

Media and entertainment industry insights As the Media & Entertainment industry evolves, staying ahead...

Report

Pulse Report: Healthcare, Q1 2025

Healthcare industry insights The healthcare industry is undergoing significant transformation, with digital experiences playing...

Report

G2 Grid® Report for User Research | Winter 2025

Report

Pulse Report: Financial Services, Q1 2025

Financial Services industry insights The financial services industry is navigating a rapidly changing landscape...

Report

Pulse Report: Tech, Q1 2025

Tech Industry Insights In the Tech industry, staying ahead of rapid change isn’t just...

Report

Pulse Report: Retail, Q1 2025

Retail industry insights

Cartoon character watching television with multiple pop ups

Report

Stream fatigue goes global: survey reveals viewers spend days deciding what to watch

The era of streaming promised convenience, variety, and flexibility—entertainment on demand, free from the...

Report

Pulse Report: Financial Services, Q4 2024

Financial Services industry insights The financial services industry is navigating a rapidly changing landscape...

Report

Pulse Report: High-tech, Q4 2024

High-tech industry insights In the high-tech industry, staying ahead of rapid change isn’t just...

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Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

October 1, 2025

Creating content that converts

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On-Demand Webinar

September 17, 2025

Optimizing the digital account opening journey

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On-Demand Webinar

September 10, 2025

Seeing is understanding: how early adopters are using AI to buy

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On-Demand Webinar

September 3, 2025

Optimizing the e-commerce checkout process

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On-Demand Webinar

August 20, 2025

Unlocking smarter pricing and packaging decisions

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On-Demand Webinar

August 13, 2025

What's new in UserTesting: July 2025 release

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On-Demand Webinar

August 6, 2025

Turning competitor feedback into your strategic edge

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On-Demand Webinar

July 23, 2025

Pulse Report: Retail Q2 2025 overview

Learn more

Jennifer Artabane, VP, Product Management at UserTesting

On-Demand Webinar

July 10, 2025

What's new and what's next: the future of the UserTesting platform

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
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Resource collection
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
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Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
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Customers
75 of Fortune 100
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

How to reach harder-to-find audiences
When to use advanced screening and manual recruiting
How teams scale diary studies and real customer research

Save your seat

Resource library

Featured resources

Customer Insight for AI Workflows | UserTesting MCP Server

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Designing the Insight System of Tomorrow: How UXR Leaders Can Shape the Role of Research in the Age of AI

Start here to create great customer experiences

Why “AI Fairy Dust” Isn’t a Strategy: Key Takeaways from Bloomberg Intelligence

AI personalization works, until it doesn’t— the human insight gap CMOs can’t afford to ignore

Better together: Unlocking deeper audience access with user research recruitment

Marketing AI ROI is rising—but clarity is not

Even if you’re good at research, you don’t have to do it alone

AI design decision making: how to build confidence under pressure

Two G2 Leaders. One Platform for Customer Insight.

How to test AI features: rethinking AI usability testing for conversational experiences

The responsible path to AI-accelerated Customer Insights

A step-by-step guide to fast feature prioritization

Unlock what works: how to test your creative to connect, convert, and inspire

Enhance brand reputation for long-term success

The future of banking contact centers: improving containment and self-service

Unlocking campaign effectiveness: a step-by-step guide to driving impact before launch

UK Retail Benchmark 2025

2025 UK Banking Benchmark Report

How high-performing design teams improve conversion

Optimizing conversion rates for retail and consumer brands

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

Pulse Report: Media and Entertainment, Q1 2025

Pulse Report: Healthcare, Q1 2025

G2 Grid® Report for User Research | Winter 2025

Pulse Report: Financial Services, Q1 2025

Pulse Report: Tech, Q1 2025

Pulse Report: Retail, Q1 2025

Stream fatigue goes global: survey reveals viewers spend days deciding what to watch

Pulse Report: Financial Services, Q4 2024

Pulse Report: High-tech, Q4 2024

Creating content that converts

Optimizing the digital account opening journey

Seeing is understanding: how early adopters are using AI to buy

Optimizing the e-commerce checkout process

Unlocking smarter pricing and packaging decisions

What's new in UserTesting: July 2025 release

Turning competitor feedback into your strategic edge

Pulse Report: Retail Q2 2025 overview

What's new and what's next: the future of the UserTesting platform

Additional resources

Templates

Resource collections

Glossary

75 of Fortune 100

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Get the latest news on events, research, and product launches