Use Case Collection
All the ways you can use UserTesting
See how teams across your organization use UserTesting to innovate, reduce risk, and deliver better experiences. Explore real use cases that inspire smarter decisions.

Use cases to help you:

Make every interaction intuitive, seamless, and user-centered. With UserTesting, you can uncover usability issues early, iterate faster, and launch experiences that convert—powered by real customer feedback.

Test early, iterate fast, and launch with confidence. UserTesting makes it easy to validate prototypes with real users.

Discover what customers truly value—and how to price and package your offerings to match.
ON-DEMAND WEBINAR
How to test prototypes and feature prioritization that lead to confident, customer-centric design
In this product tour, you'll learn how to:
- Rank features by user need, impact, and effort
- Quickly test prototypes from initial wireframes to high-fidelity interactive flows
- Gain stakeholder alignment and buy-in leading to clear, evidence-backed decisions


Go beyond the screen to understand how people interact with your products, packaging, and environments in the real world.

Usability testing with UserTesting helps you understand how real people interact with your digital products, revealing moments of confusion, frustration, or delight.

Deliver flawless mobile experiences by testing in the real world—on real devices, in real contexts.

Validate new ideas early, uncover hidden market opportunities, and accelerate innovation with confidence.

Product teams can test ideas early, understand the why behind customer behavior, and align cross-functional teams around features that drive real impact.

Test ads, concepts, and designs with real people—before you launch. Improve performance, reduce costs, and optimize every creative asset faster.

Validate your content, messaging, and tone with real audiences—so your message is clear, compelling, and conversion-ready before it goes live.

Outmaneuver the competition by understanding how your rivals win—and where they fall short.

Understand how your brand is truly perceived by real people—so you can build stronger connections, drive loyalty, and confidently differentiate.

Gain on-demand access to rich audience insights—qualitative and quantitative—that help you confidently shape marketing, product, and customer experience strategies.
Choose a template to get started

Inside the Human Insight Engine
See how top teams get fast, actionable insights in our biweekly product tour, where each 30-minute session highlights a unique real-world use case.