Use Case Collection

All the ways you can use UserTesting

See how teams across your organization use UserTesting to innovate, reduce risk, and deliver better experiences. Explore real use cases that inspire smarter decisions.

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Use cases to help you:

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Optimize usability

Make every interaction intuitive, seamless, and user-centered. With UserTesting, you can uncover usability issues early, iterate faster, and launch experiences that convert—powered by real customer feedback.

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UserTesting Templates test ideas and templates
Test prototypes

Test early, iterate fast, and launch with confidence. UserTesting makes it easy to validate prototypes with real users.

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Pricing and packaging

Discover what customers truly value—and how to price and package your offerings to match.

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ON-DEMAND WEBINAR

How to test prototypes and feature prioritization that lead to confident, customer-centric design

In this product tour, you'll learn how to:

  • Rank features by user need, impact, and effort
  • Quickly test prototypes from initial wireframes to high-fidelity interactive flows
  • Gain stakeholder alignment and buy-in leading to clear, evidence-backed decisions
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Physical experiences

Go beyond the screen to understand how people interact with your products, packaging, and environments in the real world.

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Digital experiences

Usability testing with UserTesting helps you understand how real people interact with your digital products, revealing moments of confusion, frustration, or delight.

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Mobile testing

Deliver flawless mobile experiences by testing in the real world—on real devices, in real contexts.

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Innovation and discovery

Validate new ideas early, uncover hidden market opportunities, and accelerate innovation with confidence.

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Feature prioritization

Product teams can test ideas early, understand the why behind customer behavior, and align cross-functional teams around features that drive real impact.

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Creative testing

Test ads, concepts, and designs with real people—before you launch. Improve performance, reduce costs, and optimize every creative asset faster.

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Message testing

Validate your content, messaging, and tone with real audiences—so your message is clear, compelling, and conversion-ready before it goes live.

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Competitive intel

Outmaneuver the competition by understanding how your rivals win—and where they fall short.

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Brand research

Understand how your brand is truly perceived by real people—so you can build stronger connections, drive loyalty, and confidently differentiate.

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Audience insights

Gain on-demand access to rich audience insights—qualitative and quantitative—that help you confidently shape marketing, product, and customer experience strategies.

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Choose a template to get started

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Template

Social commerce

This template lets you optimize digital channels for e-commerce to understand customer’s experience for authentic engagement and visits to the store.

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Template

Retail banking experiences

Innovate and de-risk your retail banking experiences to keep up with evolving preferences. Learn more about our newest testing template

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Template

Prototype evaluation

Observe users using a pre-production experience

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Template

Persona characteristics

Bring your customer personas to life with insights about their attitudes and behaviors

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Template

Needs and frustrations discovery

Identify opportunities to improve customer experiences or activities

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Template

Multichannel journey

Understand how customers engage with your brand or products across multiple touchpoints

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Template

Mobile app evaluation

Assess critical app characteristics such as appearance, ease of use, and trust

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Template

Mobile app comparison

Mobile app comparison

Compare two mobile app experiences, side-by-side

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Template

Metaverse and virtual reality

Create the best, most immersive virtual reality (VR) experiences in any metaverse

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    Template

    App store feedback

    With the help of human insight, ensure your app store listing resonates with your target customers

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    Template

    Competitive comparison

    Learn how customers feel about competitors and where you need an edge

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    Template

    Concept validation

    Get candid feedback or validation to help evaluate a new concept or idea

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    Template

    Customer journey

    Understand how customers engage with your brand or products across multiple touchpoints

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    Template

    Mobile app evaluation

    Assess critical app characteristics such as appearance, ease of use, and trust

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    Template

    Multichannel journey

    Understand how customers engage with your brand or products across multiple touchpoints

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    Template

    Needs and frustrations discovery

    Identify opportunities to improve customer experiences or activities

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    Template

    Prototype evaluation

    Observe users using a pre-production experience

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    Template

    Visual design evaluation

    Determine whether the quality of visual materials resonate with your intended audience to understand how customers perceive your competitors.

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Template

Needs and frustrations discovery

Identify opportunities to improve customer experiences or activities

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Template

Mobile app evaluation

Assess critical app characteristics such as appearance, ease of use, and trust

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Template

Customer journey

Understand how customers engage with your brand or products across multiple touchpoints

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    Template

    Ad testing

    Gather reactions to your digital, print, or billboard—through human insight

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    Card sorting

    Group, label, and describe information on your site or app more effectively.

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    Concept validation

    Get candid feedback or validation to help evaluate a new concept or idea

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    Template

    Diverse and inclusive perspectives

    Learn how experiences differ across groups to better serve all users

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    Template

    Landing page conversions

    Optimize conversions with insights about what motivates your customers

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    Template

    Messaging comprehension

    Learn how people perceive your messaging and positioning to avoid risk and ensure content and branding are clear and relatable.

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    Template

    Visual design evaluation

    Determine whether the quality of visual materials resonate with your intended audience to understand how customers perceive your competitors.

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    Template

    Website evaluation

    Assess and analyze critical website characteristics such as appearance, ease of use, and how users navigate through your website as they engage with your site.

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    Template

    App store feedback

    With the help of human insight, ensure your app store listing resonates with your target customers

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    Template

    Concept validation

    Get candid feedback or validation to help evaluate a new concept or idea

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    Template

    Multichannel journey

    Understand how customers engage with your brand or products across multiple touchpoints

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    Template

    Prototype evaluation

    Observe users using a pre-production experience

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    Template

    Website conversions

    Gather insights about what motivates your customers to take action on a website. Identify opportunities to improve conversion rates through purchase funnel.

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    Template

    Card sorting

    Group, label, and describe information on your site or app more effectively.

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    Template

    Connected Devices and Internet of Things (IoT)

    Connected Devices and Internet of Things (IoT)

    Engage and evolve with customers as digital transformation continues to grow

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    Template

    Diverse and inclusive perspectives

    Learn how experiences differ across groups to better serve all users

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    Template

    Multichannel journey

    Understand how customers engage with your brand or products across multiple touchpoints

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    Template

    Persona characteristics

    Bring your customer personas to life with insights about their attitudes and behaviors

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    Template

    Tree testing

    Tree testing template provides feedback about site navigation helping customers improve engagement, conversion rates, and customer satisfaction.

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    System Usability Scale

    Our System Usability Scale template easily calculates learnability, usability, and net promoter scores (NPS) based on participant responses to a product or experience.

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Inside the Human Insight Engine

See how top teams get fast, actionable insights in our biweekly product tour, where each 30-minute session highlights a unique real-world use case.